Leading European sports nutrition company, remedy Atlantic Multipower has agreed an  new sponsorship deal with the Reno Windsurf World Cup, click which will take place in Westerland, Germany from September 28 – October 7.

As official Co-Partner, Multipower will have a significant presence at the 10 day event, offering product samples and training and nutrition advice to both professionals and spectators alike, in addition to branding and hospitality on site.

The partnership marks the first time the event has secured a sponsor in the sports nutrition sector, and allows Multipower Sportsfood the opportunity to increase brand awareness within a sport that appeals to a young demographic.

The Reno Windsurf World Cup is one of the most prestigious events on the PWA (Professional Windsurfer’s Association) World Tour, and is the only event which sees the world’s windsurfing elite competing across three disciplines – Waveriding, Freestyle and Slalom.  Over 230,000 spectators will watch 120 international windsurfing stars compete for a total prize fund of €120,000 at the final PWA event of 2012.

Christian Witscher, Brand Manager at Multipower said: “We are thrilled to announce our new partnership with the Windsurf World Cup. Windsurfing is an exhilarating sport that demands high levels of strength and fitness, and the nutritional needs of a windsurfer are considerable. We look forward to working with the competitors and amateurs to provide them with the necessary sports nutrition to help prepare for, compete in and recover from competitions at all levels of their sport.”

Matthias Neumann, Managing Director at ACT Agency, organisers of the Reno Windsurf World Cup added: “We are very pleased to have the support of Multipower Sportsfood, an international brand with a rich heritage. Multipower products are perfectly suited to support the intense physical demands on a windsurfer, and we look forward to working with them on a longer term basis in the future.”

iSportconnect, store the leading global networking platform for sport business, prostate today announced a new partnership agreement with Thomas Lyte, a modern English luxury lifestyle brand for the prestigious iSportconnect Directors’ Club event to be staged in London.

This is exclusive for the leading figures in the sports industry, where senior decision makers are invited to share high level insight and opinion on business trends, best business practice and relevant industry news.

The event, in partnership with Generate Sponsorship and Field Fisher Waterhouse LLP  takes place on 3rd October, and features a high profile panellists including Roger Draper, Chief Executive of the Lawn Tennis Association, Barry Hearn, Chairman of Matchroom Sport, the Professional Darts Corporation, World Snooker and Leyton Orient Football Club, Geoff Cousins, Jaguar Global Director, Sponsorships and Brand Partners and Philip Beard, Chief Executive of the Queens Park Rangers Football Club. A specially invited audience of premium iSportconnect members will offer questions to speakers through a ‘Question Time’ style panel, followed by a round table networking opportunity and drinks.

Thomas Lyte CEO Kevin Baker said: “We are delighted with our association with iSport Connect. Thomas Lyte’s silver business is involved globally in the business of sport, and iSport’s unique business network creates a perfect partnership and platform for new opportunities”

iSportconnect CEO Sree Varma said: “We are pleased to have Thomas Lyte as our Luxury lifestyle partner for our iSportconnect Directors’ Club in London. Thomas Lyte is well-known and widely-respected brand in the lifestyle & luxury gift sector and we look forward to working with them.”

Follow the iSportconnect Directors’ Club event with @iSportconnect and through #iSCDirectorsClub.

The Sacramento Kings have announced a diverse lineup of corporate partners for 2012-13, a roster that includes more sponsorship commitments than at any point during the Kings 27-season tenure in Northern California.

“On behalf of the Sacramento Kings, we are excited to welcome back nearly 50 proud Kings Partners – in addition to a number of new partnerships,” said Kings President of Business Operations Matina Kolokotronis. “From local to international corporations, our organization is committed to helping our new and existing partners thrive through innovative and strategic sponsorships.

“The overriding sentiment among the local business community is one of excitement for this young and talented Kings squad. In fact, with much of the roster training in Sacramento this offseason, the players, Coach Smart, his coaching staff and Geoff Petrie have made a number of impactful appearances at sales and community events in anticipation of an exciting 2012-13 season,” Kolokotronis added.

The Kings have renewed numerous corporate alliances for the upcoming season, including:

Wells Fargo	Roseville Auto Mall	Tecate
Wells Fargo Insurance Services	El Dorado Hills Town Center	Kronick, Moskovitz, Tiedemann & Girard
MillerCoors	SMUD	California Family Fitness
Anheuser-Busch	Bella Bru	The Golden 1 Credit Union
Zoom Imaging Solutions	GSL Fine Lithographers	E. & J. Gallo Winery
adidas	The Sacramento Bee	Burkett’s
Muscle Milk	Western Health Advantage	Jimboy’s Tacos
The California Endowment	Cafeteria 15L/Mix	Burger Rehabilitation
State Farm	Heineken	The Buzz Oates Group of Companies
Wienerschnitzel

Joining these renewed sponsors are a number of partners currently under contract with the team, such as Pepsi, Subway, Jack in the Box, UC Davis Health System, Pizza Guys, U.S. Bank, XO Communications, Von Housen Mercedes, Pacific Coast Building Products, Bank of America, AT&T, Teichert, Ernst & Young, Hallsten Corporation, InterState Oil Company, Envision Rx, Cache Creek Casino Resort, Comcast SportsNet, American River Packaging and Synergex.

Additionally, the team has secured attractive new partnerships for 2012-13, headlined by technology stalwart Nokia Siemens Networks and retail leader Walmart—both entering their first-ever sponsorship commitment with an NBA franchise. The Kings also welcome back Verizon Wireless, a longtime partner of the organization during previous seasons.

In response to a high demand for partnership opportunities tailored towards the region’s small and mid-sized enterprises, the Kings Business Advantage Program (KBA) was launched in 2011, providing unique marketing and partnership benefits to local business owners. Since its inception, enrollment in the KBA program has swelled to over 450 members, with more joining every week.

“We’re privileged to announce the addition of several exciting brands to our sponsorship family,” said Jeff David, Kings Senior VP of Sales and Marketing. “Many of the companies represent globally-recognized corporations with long-standing traditions of industry innovation and quality customer service.”

Sports retail giant, arthritis Adidas has extended it sponsorship with Spanish soccer champions Real Madrid, until the end of the 2019-20 season as clothing supplier for all categories of its sections.

The club also suggested income of last season reached EUR 514 million ($660m), up 7 percent from last season.

This is income derived from arena games (29%), television (31%) and marketing (32%). Excludes revenue from player transfers. The contribution of the partners represents 9.5% of the total.

From 1999 to 2012, revenues have grown at an average annual rate of 13%. In the income figure a profit of 32 million euros ($41m) before tax. In the treasury closes the year with a balance of 113 million euros ($145m), up 15% on last year. Net financial debt stood at 125 million euros ($160m), 26% less than last season.

The consolidated budget for the 2012-13 season totaled EUR 517 million, another record for the spanish giants.

The Bank of New Zealand has renewed its sponsorship of Investec Super Rugby for a further three years from 2013, the New Zealand Rugby Union (NZRU) announced today. 

“We’re thrilled to have the Bank of New Zealand back supporting the most exciting regional rugby competition in the world,” said NZRU Chief Executive Steve Tew.

“This is a significant show of support for New Zealand rugby so we thank the Bank of New Zealand for recommitting for a further three years. Investec Super Rugby has been a huge success this year with strong crowds and TV audiences which is great news for the game and for sponsors.”

BNZ has sponsored Super Rugby since the 2010 season.

Under the new sponsorship arrangement BNZ is officially the Principal Partner of the Blues, Chiefs, Crusaders, Hurricanes and Highlanders and Partner of Investec Super Rugby.

The contract provides for a range of exclusive benefits, including front of jersey branding rights, signage and promotional appearances by players.

“Our staff and a huge number or our customers are passionate fans of the teams and from a professional standpoint, we admire the dedication and discipline that the teams and franchises apply every day,” said CEO Andrew Thorburn

“It’s that same commitment to excellence that we aspire to in our everyday dealings with our customers. As such, aligning ourselves with the brand is a natural fit.”

The re-signing of the BNZ follows renewals by five major All Blacks sponsors earlier this year – Coca Cola New Zealand, Unilever, Sanitarium, Barkers and Bvlgari (for a full list of sponsors, click here)

“We need $100 million a year to run the game in this country so we really value the support of all our commercial partners,” said Tew. “If we are to grow the game in this country from the grassroots upwards and continue to produce the world’s best players we need the funds to do that so it’s vital we continue to maintain and grow our stable of sponsors.”

Leading Swiss watchmaker, Tissot, has been named Official Timekeeper of the 17th Asian Games, taking place in Incheon, Republic of Korea, from September 19 to the October 4, 2014. 

The Asian Games is the largest multi-sport Games, in terms of participants, giving 13,000 athletes from 45 countries and territories the chance to compete in the 36 disciplines it showcases. Besides traditional sports like athletics, basketball and cycling, they also feature traditional Asian sports such as sepaktakraw, wushu and kabaddi.

Kim Young-Soo, President of the Incheon Asian Games Organizing Committee (IAGOC), stated, “We couldn’t have chosen a better partner than Tissot to provide these various disciplines with the utmost precision timing. Thanks to their experience, Tissot offers a tailored approach to every challenge, which is ideal for an event like the Asian Games.”

In addition to partnerships with MotoGP, IIHF, FIBA and multiple World Championships that entrust their timekeeping to the Swiss watchmaker, Tissot was the Official Timekeeper of the Asian Games in 1998, 2002 and 2006.

Tissot President, François Thiébaud commented: “The Asian Games reflect Tissot’s spirit through the diversity and dynamism they project. Timekeeping requires extremely accurate measurement, testifying to our watches’ precision. We strive to improve this essential element, which plays a pivotal role in the Games.”

Tissot, IAGOC, volunteers and partners will be working closely to organise the vital services and ensure the smooth running of the event. Tissot will also produce a special edition watch for the occasion. The Asian Games will definitely be an event to be proud of.

UCI Pro Team, impotent BMC Racing have signed on Shimano as a supporting sponsor just a few weeks after bringing two-time Olympic champion and four-time world champion Julian Absalon to the squad.

Shimano will provide the team’s drivetrains and brakes, pill as well as financial sponsorship.

Absalon joins current European and German national champion Moritz Milatz on the squad, ailment which is finishing up its rookie year on the World Cup circuit. The 2012 team was comprised of Swiss riders Yves Cominboeuf, Patrik Gallati, Reto Indergrand, Alexandre Moos and Julian Tamaracraz as well as American Stephen Ettinger.

“With the BMC Racing Team we already have one of the strongest road teams. Now we are lifting our mountain bike team to a similar level as well,” BMC owner Andi Rihs said. “(Shimano) has state of the art components, an innovative approach and give us perfect support throughout the season.”

With the road squad, which includes recently crowned world champion Philippe Gilbert, Shimano will take over wheel sponsorship duties from Easton. The move follows a major push from the Japanese brand to bring its latest wheel line into the pro peloton, providing hoops to a wide range of pro teams including Sky, Argos-Shimano, Euskaltel-Euskadi, FDJ-Bigmat, Orica-GreenEdge, and Rabobank.

National Hot Rod Association (NHRA) has entered into a multiyear agreement with Old World Industries LLC, erectile naming Peak Antifreeze, pharmacy viagra BlueDEF Diesel Exhaust Fluid, and Herculiner official sponsors of NHRA beginning in 2013.

As part of the agreement, NHRA will feature Old World Industries brands as official status Peak Antifreeze will be the official antifreeze of NHRA, along with BlueDEF Diesel Exhaust Fluid the official diesel exhaust fluid of NHRA. Herculiner has also been embedded in as bedliner of NHRA.

“We are excited to have Old World Industries join NHRA’s official sponsor roster and develop a comprehensive marketing program to showcase their brands,” said Gary Darcy, NHRA senior vice president of sales and marketing. “With three official categories, two of which are new to the NHRA, and a team of Professional and Sportsman racers to wave the company’s banner, Old World Industries is showing a strong commitment to NHRA.”

This represents Old World Industries’ first official relationship with NHRA. As part of the official sponsorships, Peak will maintain its long-standing primary sponsorship on the Peak Motor Oil Top Fuel dragster of TJ Zizzo. In addition, during the Mac Tools U.S. Nationals presented by Auto-Plus, Old World Industries announced the formation of the Peak Performance race team, which includes Zizzo as well as NHRA Lucas Oil Drag Racing Series competitors Duane Shields, Jay Payne, Dan Fletcher, and Sherman Adcock Jr.

“Peak, BlueDEF, and Herculiner brands are all great fits for NHRA and its fans,” said Bryan Emrich, Old World Industries senior vice president of marketing. “We’re really excited to be an official partner and to interact with fans at the tracks and during special events.”

The official sponsorships include on-site presence at all NHRA Full Throttle Drag Racing Series events, advertising through NHRA’s multimedia outlets, and commercial inventory in the ESPN2/ESPN2HD broadcasts. These products will be available to race teams to further fuel their race success. Old World Industries also plans to engage fans on-site through the use of NHRA’s Nitro Alley.

Singapore Airlines, viagra sale the world’s most awarded airline has been named the Official Airline of the Singapore Indoor Stadium (SIS), ambulance in a deal brokered by World Sport Group, purchase the Sports Hub’s exclusive commercial partner.

The sponsorship includes Singapore Airlines signage throughout the SIS and branding opportunities on the Sports Hub’s official website.  The airline also has the right to feature the SIS event calendar on its website.

“We are glad to partner with the Singapore Indoor Stadium to continue bringing in vibrant live performances as well as exciting sporting programmes to Singapore. We also look forward to the eventual completion of the Singapore Sports Hub, a fully integrated sports, entertainment and lifestyle centre of which the Singapore Indoor Stadium will be a key feature,” said Mr. Sheldon Hee, Senior Manager, Marketing Communications and Development, Singapore Airlines. 

“The Singapore Sports Hub is proud to welcome Singapore Airlines, the world’s most awarded airline, on board as the Official Airline of the Singapore Indoor Stadium. We are proud to partner with a brand that holds such world-class stature, one that is best in its class.  With less than two years to go to the completion of the Singapore Sports Hub, the support from the corporate community has been positive and encouraging. We look forward to working hand-in-hand with our partners to build a vibrant entertainment and sports scene in Singapore for all to enjoy,” said Mr. Mark Collins, Managing Director, Singapore Indoor Stadium.

Singapore Airlines is the latest addition to the SIS’s group of corporate partners which include 100-PLUS, Carlsberg, Jack Daniels, MasterCard and Mercedes-Benz.

Phoenix International Raceway’s (PIR) fall NASCAR Sprint Cup Series race will have a slightly different look this November, as nutritional company AdvoCare was announced as the race’s new title sponsor, starting with the AdvoCare 500 on Nov. 11.

PIR President Bryan Sperber and AdvoCare President and CEO Richard Wright were on hand for the announcement, made during a news conference Tuesday.

“We’re really excited to not only have a sponsor for the race, but to have a sponsor of the quality of AdvoCare,” PIR President Bryan Sperber said. “Their brand and what it stands for, I think, will be warmly received by the NASCAR fans and, really, consumers throughout the West. I think it’s just a great fit, and we’re really excited to launch this partnership.”

AdvoCare is a privately owned company that specializes in four lines of independently distributed products: health and wellness, energy, sports performance and weight loss.

Founded in 1993 and headquartered in Plano, Texas, AdvoCare has also sponsored the Sprint Cup Series race at Atlanta Motor Speedway since 2011.

Financial details of the partnership with PIR were not disclosed, but both Sperber and Wright acknowledged that it will be a multiyear deal.

“We like to find good partners that bring great value,” AdvoCare President and CEO Richard Wright said. “You can expect to see us in the Phoenix area for some time.”

Kobalt Tools had been the title sponsor of the race for the previous two years, with Checker Auto Parts sponsoring or co-sponsoring it from 1999 to 2009. Subway has sponsored a spring race at PIR since the race’s inception in 2005.

One of the questions raised was whether the new sponsorship will result in additional upgrades or improvements to the facility. Major changes were made last summer, including repaving and reconfiguring the track surface to allow for progressive banking.

Sperber wouldn’t elaborate on any specific plans but said the partnership with AdvoCare will help facilitate future advancements.

“I always have my wish list in my back pocket. … we’ve got some great ideas and some great concepts that we want to introduce at PIR,” he said.”All the elements now are in place for us to move forward, and we’re going to be looking pretty aggressively at doing that over the next five to seven years.”

Those wanting to learn more about AdvoCare can visit the company’s website at advocare.com. Fans can also get a look at the new partnership with PIR at the AdvoCare 500, scheduled for 2 p.m. Nov. 11. Wright said AdvoCare representatives will be on hand to answer questions Nov. 11. and provide free samples of the company’s products.