Sacramento Kings Reveal Sponsor Lineup for New Season

The Sacramento Kings have announced a diverse lineup of corporate partners for 2012-13, a roster that includes more sponsorship commitments than at any point during the Kings 27-season tenure in Northern California.

“On behalf of the Sacramento Kings, we are excited to welcome back nearly 50 proud Kings Partners – in addition to a number of new partnerships,” said Kings President of Business Operations Matina Kolokotronis. “From local to international corporations, our organization is committed to helping our new and existing partners thrive through innovative and strategic sponsorships.

“The overriding sentiment among the local business community is one of excitement for this young and talented Kings squad. In fact, with much of the roster training in Sacramento this offseason, the players, Coach Smart, his coaching staff and Geoff Petrie have made a number of impactful appearances at sales and community events in anticipation of an exciting 2012-13 season,” Kolokotronis added.

The Kings have renewed numerous corporate alliances for the upcoming season, including:

Joining these renewed sponsors are a number of partners currently under contract with the team, such as Pepsi, Subway, Jack in the Box, UC Davis Health System, Pizza Guys, U.S. Bank, XO Communications, Von Housen Mercedes, Pacific Coast Building Products, Bank of America, AT&T, Teichert, Ernst & Young, Hallsten Corporation, InterState Oil Company, Envision Rx, Cache Creek Casino Resort, Comcast SportsNet, American River Packaging and Synergex.

Additionally, the team has secured attractive new partnerships for 2012-13, headlined by technology stalwart Nokia Siemens Networks and retail leader Walmart—both entering their first-ever sponsorship commitment with an NBA franchise. The Kings also welcome back Verizon Wireless, a longtime partner of the organization during previous seasons.

In response to a high demand for partnership opportunities tailored towards the region’s small and mid-sized enterprises, the Kings Business Advantage Program (KBA) was launched in 2011, providing unique marketing and partnership benefits to local business owners. Since its inception, enrollment in the KBA program has swelled to over 450 members, with more joining every week.

“We’re privileged to announce the addition of several exciting brands to our sponsorship family,” said Jeff David, Kings Senior VP of Sales and Marketing. “Many of the companies represent globally-recognized corporations with long-standing traditions of industry innovation and quality customer service.”