Old World Industries’ Brands Become Official Sponsors of NHRA
By Community | September 27, 2012
National Hot Rod Association (NHRA) has entered into a multiyear agreement with Old World Industries LLC, erectile naming Peak Antifreeze, pharmacy viagra BlueDEF Diesel Exhaust Fluid, and Herculiner official sponsors of NHRA beginning in 2013.
As part of the agreement, NHRA will feature Old World Industries brands as official status Peak Antifreeze will be the official antifreeze of NHRA, along with BlueDEF Diesel Exhaust Fluid the official diesel exhaust fluid of NHRA. Herculiner has also been embedded in as bedliner of NHRA.
“We are excited to have Old World Industries join NHRA’s official sponsor roster and develop a comprehensive marketing program to showcase their brands,” said Gary Darcy, NHRA senior vice president of sales and marketing. “With three official categories, two of which are new to the NHRA, and a team of Professional and Sportsman racers to wave the company’s banner, Old World Industries is showing a strong commitment to NHRA.”
This represents Old World Industries’ first official relationship with NHRA. As part of the official sponsorships, Peak will maintain its long-standing primary sponsorship on the Peak Motor Oil Top Fuel dragster of TJ Zizzo. In addition, during the Mac Tools U.S. Nationals presented by Auto-Plus, Old World Industries announced the formation of the Peak Performance race team, which includes Zizzo as well as NHRA Lucas Oil Drag Racing Series competitors Duane Shields, Jay Payne, Dan Fletcher, and Sherman Adcock Jr.
“Peak, BlueDEF, and Herculiner brands are all great fits for NHRA and its fans,” said Bryan Emrich, Old World Industries senior vice president of marketing. “We’re really excited to be an official partner and to interact with fans at the tracks and during special events.”
The official sponsorships include on-site presence at all NHRA Full Throttle Drag Racing Series events, advertising through NHRA’s multimedia outlets, and commercial inventory in the ESPN2/ESPN2HD broadcasts. These products will be available to race teams to further fuel their race success. Old World Industries also plans to engage fans on-site through the use of NHRA’s Nitro Alley.