HSBC has renewed its title sponsorship of the LPGA Women’s Championship. The financial services company has renewed its sponsorship of the tournament, erectile which takes place in Singapore, adiposity for three years.

Giles Morgan, Global Head of Sponsorship and Events for HSBC, said: “It delivers on so many levels and has fantastic support at both a local and international level. The players have supported this event wholeheartedly from the outset which is also why we are so delighted to announce this news today and very much look forward to next year’s event.”

The deal was brokered by IMG Golf and its Senior Vice President and Co-Managing Director, Robbie Henchman, said: “The HSBC Women’s Champions has developed into one of the leading events in women’s golf and really delivers both for the players and the sponsors.”{jcomments on}

 

English Rugby League team, Widnes Vikings have ramped up their commecial activity with four new sponsorship deals. 

The Vikings have partnered with Stobart, Ultimate sports nutrition (USN),  Maltacourt and Magners Cider.

Stobart will continue as the club’s Official Principal Partner for the 2013 Super League XVIII season. 

This will be the 6^th year the Trucking giant has lent its considerable support to the Vikings, having first joined forces with the club ahead of the 2008 campaign, soon after the arrival of Steve O’Connor as Chairman.

Delighted to extend the clubs relationship with the UK leader in transport and distribution, Vikings CEO James Rule commented; “The Stobart brand is internationally recognised and we display it on our playing jerseys and throughout the club with a tremendous pride. Their support is integral to the continued growth of our club both on and off the field and we look forward to working with them again in 2013.”

USN will once again be working closely with the club’s Strength and Conditioning coach Clive Brewer to ensure the Vikings players reach the ultimate in fitness levels and at the same time enjoy the benefits of a healthy lifestyle.

Rule also expressed his delighted, commenting; “We are really pleased that USN has decided to partner up with us again for 2013. 

“Having already built a high profile in Rugby Union, they were looking to get involved in Rugby League and joined forces with the Vikings for the 2012 campaign and both parties are extremely happy with how the first 12 months evolved.

The Maltacourt name will continue to appear on the reverse of the 2013 home shirt and will also be the primary sponsor on next season’s alternate playing jersey. 

Further to a continued presence on the all-new playing and replica kit, Maltacourt branding will continue to feature prominently within The Stobart Stadium. The partnership will also support a number of community-specific initiatives and projects with the clubs Valhalla Foundation.

Rule, added; “The Maltacourt partnership was a huge part of the Widnes Vikings’ story last year. Their investment allowed cutting edge developments to be put in place and a significant advancement in the technical capabilities of our Performance Department.

The Magners deal will feature the logo on the sleeve of the all-new 2013 home shirt.

Magners National Account Manager, Colin Wiles said about the new sponsorship agreement with Widnes Vikings; “I am delighted to have the opportunity to be part of such an exciting, successful and progressive club. 

“We look forward to an exciting new season with Magners on board and wish the team all the best. 

“Magners have a history of sponsoring sporting teams and events and I hope that our relationship can evolve over the years to come.”

The Madison Square Garden Company (MSG) and Kia Motors America announced today a long-term extension and expansion of their marketing partnership, making Kia a Signature Partner of MSG.

Kia is one of the fastest-growing car companies in the U.S. over the last five years and the new partnership provides the automaker with exposure across The Madison Square Garden Company’s unrivaled set of sports, entertainment and media properties in New York, including the transformed Arena.

Kia will be the Official Vehicle of Madison Square Garden, the Theater at Madison Square Garden, the New York Knicks, the New York Rangers and the New York Liberty, and college basketball and tennis, as well as the Concert Series at The Garden. The partnership also includes an expanded presence for Kia on MSG’s award-winning regional sports networks, MSG and MSG+, and integration on The Garden, Knicks, Rangers and Liberty websites. Starting this fall, a rotating lineup of Kia vehicles will be displayed year-round with a custom-built display space in the lobby entrance to the Arena.

“Kia is one of the fastest growing automotive brands in the U.S. and with our marketing strategy focusing on several key pillars — including sports, music and pop culture — forming a Signature Partnership with the legendary Madison Square Garden Company will further our efforts to connect and engage with passionate fans of sports and live music,” said Michael Sprague, executive vice president, marketing & communications, Kia Motors America. “Much like The Garden, Kia has gone through an extensive transformation and this long-term partnership will deliver innovative displays, programming, advertisements and fan activities that go hand-in-hand with Kia’s complete line of vehicles that are using world-class design and cutting-edge technologies to advance value to new levels of sophistication.”

“We have had a longstanding relationship with Kia Motors and are excited to take our partnership to the next level, making them a Signature Partner with an integrated presence across our sports, media and entertainment properties in New York,” said Hank Ratner, president and CEO, The Madison Square Garden Company. “We are currently undergoing a top-to-bottom Transformation that will make The World’s Most Famous Arena the world’s most spectacular arena, and we are proud that Kia will be a part of it. As our Signature Partner, Kia will have a unique and innovative promotional platform, as well as a dedicated partner to help them reach new customers and continue as one of the fastest growing automotive brands in the U.S.”

Kia’s Official Vehicle designation will include significant branding exposure at the Arena for all associated sports events and the Concert Series. Integration will incorporate a variety of elements, including digital and static signage throughout the Arena; features on GardenVision, the center-hung scoreboard; and on-court and on-ice branding and promotional contests. The Garden has a strong lineup of diverse and top-name artists scheduled to perform this fall as part of the Concert Series, including Madonna, Justin Bieber, One Direction, The Who and Neil Young and Crazy Horse. In addition, Kia will have a heightened presence at all Friday night Knicks and Rangers games as the presenting partner.

Kia will also collaborate with the Knicks and Rangers on a number of exclusive promotions and events for Kia customers, allowing them the opportunity to win tickets and special experiences at games. As the Official Vehicle of the Concert Series at The Garden, Kia will also work with MSG on promotions for select concerts.

Serie A team AC Milan has agreed a sponsorship deal with Italian transport company Trenitalia.

The primary train operator in Italy will see its Frecciarossa service become an official partner of the club for the 2012-13 season. The high-speed service links the cities of Turin, denture Milan, Bologna, Florence, Rome and Naples.

The agreement means the sponsor’s logo will be visible on advertising boards around the pitch at the San Siro, along with on the backdrops used for official club activities.

“Milan chose Frecciarossa as it is a global brand that is renowned for a quality service. The partnership will see developments in important marketing initiatives, and also the use of the train for some away trips. Meanwhile the club and Trenitalia are working towards creating benefits for Rossoneri fans,” read a club statement.

HSBC have agreed a title sponsorship renewal for the LPGA’s HSBC Women’s Champions in Singapore for a further three years.

Considered amongst the players as “Asia’s Major,” it has consistently gathered  a field of the world’s best women players with 49 of the top 50 on the LPGA Money list competing at last year’s tournament. The 2012 edition of the tournament was won by Angela Stanford and previous winners include Karrie Webb, Ai Miyazato, Jiyai Shin and Lorena Ochoa.

The 2013 HSBC Women’s Champions will take place Feb 28th -March 3rd and the news that HSBC intends to renew for the next three years has been universally well received by all of the leading women golfers.

World number one Yani Tseng enthused: “This is fantastic news for women’s golf. HSBC have been so generous in their support of the women’s game and put on such a special event for us in Singapore.  We are all very happy to hear the good news that they are renewing their sponsorship. I haven’t won there yet and it is frustrating for me so you can be sure I will be there next year looking to try and add the HSBC Women’s Champions title to my trophy cabinet.”

Defending champion, Angela Stanford added: “We are pleased to hear that this fantastic tournament works out just as well for HSBC as it does for us and that we have at least another three years to look forward to. All of the players love this tournament and we get the feeling that HSBC and their guests enjoy the week as much as we do which is always a nice feeling to have.  I very much look forward to defending my title.“

The “Champions of Champions” event has one of the most challenging qualification criteria of any golf event in the world. To be sure of their place in the US$1.4 million tourbament, a player must have won a LPGA tournament in 2012 or finish the year in the Top 20 on the Rolex Rankings.

Alex Hungate, Group General Manager and Chief Executive Officer of HSBC Singapore said, “We are delighted to announce the extension of our title sponsorship of HSBC Women’s Champions. Every year, this event becomes more and more significant for our clients, guests and golf enthusiasts from around the world. We are proud to be able to bring the world’s best to Singapore and look forward to another exciting tournament next year.”

Giles Morgan, Global Head of Sponsorship and Events for HSBC said: “The HSBC Women’s Champions is definitely one of the gems in our golf portfolio. It delivers on so many levels and has fantastic support at both a local and international level. The players have supported this event wholeheartedly from the outset which is also why we are so delighted to announce this news today and very much look forward to next year’s event. “

LPGA Commissioner Mike Whan added: “HSBC is one of the truly best sponsors on Tour and Singapore is consistently rated as a favorite stop amongst LPGA players. HSBC and IMG put on a fantastic global showcase for women’s golf which delivers on every aspect – the best players on the planet, fantastic media coverage, top-notch facilities, and great marketing support. The event is world-class in every way and the LPGA is thrilled to know that we will be working with HSBC for years to come.”  

Women’s National Basketball League’s (WNBA), Indiana Fever and Pacers Sports & Entertainment have announced a jersey sponsorship with athletic retailer Finish Line for the 2013 season.

The Finish Line brand will be integrated into Fever television broadcasts and team merchandise, team advertising and signage at Bankers Life Fieldhouse.

The multi-year agreement combines brand awareness with the Fever as well as activation of the Finish Line Ball Kids Program to be executed at all home games for the Fever and Indiana Pacers. Finish Line also will receive in-game advertising as part of the Pacers and Fever radio networks, and web links on FeverBasketball.com and BankersLifeFieldhouse.com. Per company policy, terms of the deal are not disclosed.

“I am proud to partner with the Indiana Fever, one of the premiere women’s professional sports teams in America,” said Glenn Lyon, chairman and chief executive officer of Finish Line. “We are both teams that show dedication, commitment to our community and passion to be the best.”

“Reaching agreement with Finish Line is one of the landmark moments in our franchise history,” said Kelly Krauskopf, chief operating officer and general manager of the Fever which hosts Games 3 and 4 of the WNBA Finals in Indianapolis this weekend. “Finish Line is a widely respected national brand in the athletic retail market. Partnering with such a reputable and prestigious company as Finish Line will enhance our own branding and visibility in the Indiana sports community and abroad.”

Herb Simon, owner and chief executive officer of Pacers Sports & Entertainment, added: “We are proud to partner with a local company and Finish Line has been a great partner with the Pacers and the Fever for many, many years already. Their commitment is tremendous and we look forward to this union helping build both brands.”

Consumers in Central Indiana and all 12 WNBA markets will see the Finish Line logo during Fever radio and TV broadcasts as well as the Fever’s Live Stream Webcast presented by Finish Line. Visitors to Bankers Life Fieldhouse will see the Finish Line logo aligned with the Fever on banners inside the building as well as on LED, courtside and scoreboard advertising during all Fever home games. A “Race to the Finish Line” scoreboard promotion also will take place during every Fever home game.

One of the most consistently competitive franchises in the WNBA, Indiana’s jersey sponsorship is the sixth of its kind in the 16-year league, joining the Phoenix Mercury, Los Angeles Sparks, Seattle Storm, New York Liberty and Washington Mystics. In its 13th season, the Fever has reached the WNBA Playoffs in eight consecutive seasons and nine overall. 

ACTIVE Network, healing the leader in cloud-based Activity and Participant Management, ailment today announced that Bike New York has selected the Company’s ACTIVE Works platform to manage online registrations for the 36 annual TD Five Boro Bike Tour, pills America’s largest recreational cycling event.

As Bike New York’s exclusive event technology partner, ACTIVE will also power the organization’s regional rides, including the Twin Lights Ride and Discover Hudson Valley Ride.

“With 32,000 people registering to ride on 40 miles of traffic-free New York City streets for the TD Five Boro Bike Tour, we want to make sure that signing up is as simple and streamlined as possible”

“With 32,000 people registering to ride on 40 miles of traffic-free New York City streets for the TD Five Boro Bike Tour, we want to make sure that signing up is as simple and streamlined as possible,” said President and CEO Ken Podziba of Bike New York. “ACTIVE Network is a well-established and respected name in the endurance sports community, and they have done a great job listening to our needs. We’re excited to partner with ACTIVE Network to help us enhance our customer experience.”

ACTIVE Works is an end-to-end race management software platform that provides a streamlined registration process for participants of high-volume registration events and helps race directors manage their events more efficiently. The platform also includes tools that are well suited to manage the increasingly social nature of mass participatory sport, such as a suite of group management features that allow friends to register for events in teams and social media plug-ins which allow race directors and participants the ability to share and promote their activities.

Held annually the first Sunday in May, the TD Five Boro Bike Tour is America’s largest recreational cycling event. The event provides participants the unique and fun experience of biking through all five boroughs – a 40 mile, traffic-free ride for 32,000 cyclists. The Tour is co-produced by Bike New York and the New York City Department of Transportation. The 2013 Tour marks 36 years of this family friendly event since its inception in 1977. Event registration details will be announced at a later date.

“This partnership with Bike New York reflects our deep expertise in and commitment to the endurance market, and we are proud to have the opportunity to power this well-known, marquee event in the cycling community,” said Eric McCue, general manager of Sports at ACTIVE Network. “It is also a great opportunity for us to leverage the scalability and robust feature set of our ACTIVE Works technology platform to meet the needs of an organization with very high-volume registration requirements.”

Der Hamburger Sport-Verein hat mit MSC Kreuzfahrten in der Saison 2012/2013 einen neuen Kooperations- und Sponsoring-Partner an Bord. Die Partnerschaft beinhaltet u.a. gemeinsame Promotion-Aktionen wie zum Beispiel einen gemeinsamen Business-Treff im kommenden Frühjahr an Bord von MSC oder die Verlosung von Kreuzfahrten unter HSV-Fans. Die MSC Magnifica liegt von April bis September in Hamburg und sticht von dort aus in See u.a. in Richtung der Norwegischen Fjorde oder den Hauptstädten des Baltikums.

“Wir zeigen Flagge für Hamburg, ambulance ” freut sich Michael Zengerle, Geschäftsführer von MSC Kreuzfahrten. “Mit dem HSV verbindet uns unser Engagement und unsere Wirtschaftskraft für den Standort Hamburg. Im kommenden Jahr wird MSC insgesamt rund 104.000 Passagiere in die Hansestadt bringen.”

Joachim Hilke, Vorstand HSV: “Als Kreuzfahrtunternehmen passt MSC hervorragend zu unserer Hansestadt und somit natürlich auch zum HSV. Wir freuen uns auf die gemeinsame Reise.”

Badminton Europe has continued it’s long-term partnership with Badminton brand Yonex.

Badminton Europe and Yonex have been partners for already 8 years.

Badminton Europe President, Poul-Erik Høyer, said the sports organisation is very happy to solidify their association with Yonex; a market leader and known for high-quality badminton equipment and clothing.

His comments came at a Press conference in Odense on the penultimate day of action in the Denmark Open 2012. Managing Director at Yonex, Shuichi Yoneyama, responded in like fashion, stating Yonex is pleased to continue the relationship with Badminton Europe as the company wants to be an active partner in developing badminton in Europe.