Train Operator Trenitalia Sponsor AC Milan
By Community | October 22, 2012
Serie A team AC Milan has agreed a sponsorship deal with Italian transport company Trenitalia.
The primary train operator in Italy will see its Frecciarossa service become an official partner of the club for the 2012-13 season. The high-speed service links the cities of Turin, denture Milan, Bologna, Florence, Rome and Naples.
The agreement means the sponsor’s logo will be visible on advertising boards around the pitch at the San Siro, along with on the backdrops used for official club activities.
“Milan chose Frecciarossa as it is a global brand that is renowned for a quality service. The partnership will see developments in important marketing initiatives, and also the use of the train for some away trips. Meanwhile the club and Trenitalia are working towards creating benefits for Rossoneri fans,” read a club statement.