Exclusive: Hotel Planner Looking to Enter Every Sports Market after CRA Deal

By Ismail Uddin

Following their latest partnership announcement with the Champion Racing Association (CRA), prostate Tim Hentschel, nurse CEO of Hotel Planner revealed he hoped they would be involved in all sports within the next three years.

Hentschel told iSportconnect exclusively: “Our goal is to be in all sports in all markets within the next three years.”

HotelPlanner.com, allergy the leader in the hotel group salesmarket, recently announced a deal with the CRA, the sanctioning body that oversees and promotes professional asphalt stock car racing events. Currently, CRA is the sanctioning body for the ARCA/CRA Super Series, one of the premier touring series for Super Late Models in the country, the JEGS/CRA All-Stars Tour Presented by Chevrolet Performance, and the top touring Crate Motor Late Model series in the country.

Hentschel revealed his excitement over the new deal and how it will help his company to grow.

“They are fast growing sports franchise, so they needed a group travel partner that could provide them with guaranteed lowest rates in a number of high demand cities. HotelPlanner is the only company that has the technology and size in the group travel market to accommodate their needs,” he said.

“We are very happy with the CRA partnership and our European group travel business growth, so naturally we would be interested in working with European Racing Teams as well.”

The ARCA/CRA Super Series and the JEGS/CRA All-Stars Tour Presented by Chevrolet Performance will tour throughout the Midwest with selected events in the South in the upcoming year and HotelPlanner.com will be providing the teams and fans with the guaranteed lowest hotel rates for the events. Rates and booking instructions will be posted to craracing.net as event dates approach.

“By working with Hotel Planner, CRA will make traveling and attending our races for race teams and fans easier and more affordable,” Glenn Luckett, Managing Partner of CRA said in a release.

Last year, the two premier series had over 30 events at 17 different tracks, with over 250 different teams and exceeded 100,000 fans in attendance.

Master Champion Bubba Watson Joins Oakley’s Roster

Oakley, order Inc. have added another brand ambassador with Bubba Watson donning the company’s performance golf apparel.

The addition of Watson further expands Oakley’s roster of golf greats who revere the icon of innovation and style.

“Oakley gets it, cialis ” said Watson. “I’m proud to join their family because they love the game and they never stop pushing technology to make the game better. Whatever they can do — whatever can be done — Oakley will do it. I respect that.”

“We are honored to welcome Bubba to the Oakley Golf family, sale ” said Scott Bowers, SVP of Global Marketing and Brand Development at Oakley. “He is a Masters Champion who fuels excitement with amazing drives and unbelievable shot making, and his personality brings a whole new flavor to the game.”

“Oakley has the kind of attitude I connect with,” Watson continued. “It’s about keeping it fun but staying locked-in on achieving the best, even when it means taking chances. Oakley doesn’t get bogged down with the kind of thinking everybody else is stuck on. They respect the game as much as I do, and they take good care of their family. That’s why I’m happy to join them.”

Engineered to bring out the best in pros and amateurs alike, Oakley performance golf apparel is optimized for comfort and freedom of movement, and it features premium innovations including the best-in-class moisture management of O Hydrolix technology.

Watson appreciates what Oakley performance golf apparel can do for him during competition. “If you’re out there and you’ve got anything distracting you, you’re done,” said the champion. “Golf demands so much focus. That’s why Oakley puts so much into comfort.”

In addition to relying on Oakley’s relentless performance innovation, golfers appreciate the company’s unique sense of style and share its perspective on bringing originality to the game while still respecting its heritage.

Watson added, “Style is important because personality is part of what makes fans connect with golf, especially the new generation of players. Oakley sets the pace. And I need a clothing company that can keep me looking good!”

“We’re all about the seamless blend of style and performance that delivers the unexpected and reinvents possibility along the way,” added Bowers. “Bubba can hit a ball into the next time zone, and as far as the unexpected goes, good luck trying to predict what he’ll do next. There is a synergy between Bubba and Oakley, and our new partnership will light the fuse of what promises to be a major year in golf for the company.”

A native of Florida, Gerry Lester “Bubba” Watson Jr. is one of the few left-handers on the PGA Tour. He was the 2012 Masters Champion and is one of the longest drivers on the tour, capable of generating ball speeds approaching 200 mph and achieving distances greater than 350 yards. 

This follows Oakley announcement that former Masters champion Zach Johnson joined the team.

SnapSports Elevate FIBA Partnership to Official Technical Partner

SnapSports, the industry leader in modular sports surfacing and outdoor basketball game courts, announced today that they have been promoted to Official Technical Partner by the ‘FIBA Equipment & Venue Centre’, the technical arm of the International Governing Body For Basketball.

The FIBA approval assures players and athletes that all SnapSports indoor and outdoor sports flooring products fulfill the stringent standards specified in the latest edition of the Equipment & Venue Approval Program.

“We’re tremendously excited about our new, strengthened relationship with FIBA. For years we enjoyed being an ‘associate partner’–as well as being designated a recommended surface for 3 x 3 events–and our whole organization is thrilled for our new role. FIBA expects a strong commitment from their Technical Partners. With only ten approved synthetic flooring partners worldwide, FIBA requires strong customer service, research & development, manufacturing and distribution. With SnapSports’ expanded offerings and global reach, we’re glad to have a partner like FIBA as we continue to pace the industry with new offerings and the most innovative technologies,” concluded Jorgen Moller, CEO SnapSports.

SnapSports Athletic Surfacing, is the industry leading manufacturer of modular sports flooring. Exclusive technologies such as the SnapSports patented BounceBack surfaces are engineered specifically with safety and performance in mind, and are the clear choice for accommodating aggressive play due to the patented ShockTower technology, which provides superior shock absorption to ease the impact on players joints.

Based in Salt Lake City, Utah, the team at SnapSports have been engineering, manufacturing and providing the world’s leading outdoor multi-courts, basketball courts and modular sport surfaces for nearly four decades.

PGA Tour’s Scott Piercy & Spencer Levin Endorse IZOD Brand

PVH Corp. have announced today new marketing partnerships for its IZOD brand with two-time Tour winner Scott Piercy and fourth-year Tour pro Spencer Levin joining their roster.

As part of the agreements, arthritis Piercy and Levin will wear IZODGolf apparel on course beginning in January 2013. They join reigning U.S. Open champion Webb Simpson as ambassadors on Team IZOD.

“We are thrilled to welcome these outstanding players to Team IZOD, clinic ” said Mike Kelly, health Executive Vice President of Marketing for PVH Corp. “Having three accomplished players on Tour – Webb, Scott and Spencer – each of whom embodies the colorful and youthful spirit of the brand is very exciting for IZOD. Further, we are pleased to bring consumers the opportunity to buy the looks worn by our team of golfers at our various retail partners.”

Simpson, whose multi-year partnership with IZOD was announced in September, Piercy and Levin will compete together for the first time in 2013 at the Sony Open in Honolulu on January 10th -13th. Each of the players will wear IZOD Golf shirts with the brand’s logo present on the left chest and center back, along with IZOD Golf pants and belts.

Further, the group will be featured across IZOD’s website and social media channels. In tandem with the players wearing IZOD Golf apparel over the course of the season, consumers can purchase the latest styles at participating national retailers in the U.S.

“I am really excited to be working with the IZOD team,” said Piercy. “The team of designers put together a wide variety of colorful looks that balance performance, style and comfort. I am looking forward to a great season.”

“To have the opportunity to be outfitted by an iconic brand like IZOD is great,” said Levin. “To have them behind me at this point in my career means a lot, and I know that I will look and feel my best on the course as the season gets underway.”

Ranked No. 42 in the world, Piercy has two PGA Tour titles – the 2012 RBC Canadian Open and the 2011 Reno-Tahoe Open. Levin finished third at the 2012 Waste Management Phoenix Open and second at the 2011 Mayakoba Golf Classic.

ESPN Inks New Budweiser Deal to Sponsor FA Cup

ESPN has extended it’s deal with Budweiser to sponsor the English FA Cup football competition.

Under the new deal social media integration will underpin the pair’s joint activities. Fans watching or accessing any of the multi-platform content will be encouraged to share their views and opinions on the FA Cup – and associated Budweiser and ESPN content – via Twitter using the #ToTheDream hashtag.

ESPN will also run Here’s to the Dream, a series of eight short fan-focused films running all season from the first round through to the final, and five FA Cups legends-focused films running throughout the competition, as well as a number of other features.

Wilier Triestina Sponsors SmartStop Mountain Khakis Cycling Team for 2013

Wilier Triestina has agreed a deal to sponsor SmartStop Mountain Khakis UCI Continental men’s team in 2013 keeping the Italian bicycle maker US support intact.

Wilier had planned to support Team Exergy, but that team’s title sponsor announced in late November that it would no longer fund the squad.

“It was disappointing that the Exergy team dissolved late in 2012, as we had just come on as the bike sponsor,” said Wilier USA President, Angelo Cilli. “However, this ended up being a blessing in disguise when the opportunity arose to work with the Smart Stop p/b Mountain Khakis team, as they are a consistently top–level US program.”

“There was no way we could pass up the chance to work with riders like two-time Olympian Bobby Lea, Jackie Simes, the inimitable Adam Myerson and Canadian Crit Champion, Ben Chaddock. We expect 2013 to be a great season, and are proud to support these riders and their teammates.”

The Mountain Khakis team rode Ridley bicycles in 2012.

LiveWire to Sponsor Off-road Racing Team Letner Racing

LiveWire Ergogenics, Inc. has renewed its sponsorship of Letner Racing and driver Harley Letner for the 2013 off-road racing season.

The Letner Team will once again compete in the Best in the Desert (“BITD”) series of off-road races as well as in other off-road racing events. Harley Letner is known amongst his peers as one of the best drivers in the sport of off-road racing.

Off-road racing provides LiveWire with some of its most effective promotional venues for its increasingly popular LiveWire Energy chews. LiveWire offers product samples during Contingency and Tech Inspections on race weekends, allowing the LiveWire Girls and brand ambassadors to have direct contact with all the drivers and their teams, as well as with the thousands of fans that attend the festival-like race settings.

Referred to as one of the “Young Guns” of off-road racing by Dirt Sports Magazine, Harley Letner is renowned for his aggressive and fearless driving style that racing fans enjoy. Letner has had several victories including the Baja 500, The Mint 400, the Parker 425 and a victory in the most enduring and prestigious race of them all, the Baja 1000.

In a career-defining display of competitive spirit and driving skill, Letner placed 2nd in class in the 2012 BITD General Tire Mint 400. After starting in last place due to technical problems, Letner passed over 70 cars to reach the podium with his 2nd place finish.

LiveWire CEO Bill Hodson commented, “Off-road racing is a remarkably exciting sport and it’s one of the most effective ways we have to get the word out about LiveWire Energy™ chews. The events are located in Nevada and Arizona and many of the drivers are from California. We now have a strong retail presence in these areas with convenience and grocery store chains like Terrible’s, Rebels and Albertsons. The wider distribution of our products and the popularity of off-road racing make these types of promotional events very effective for us.”

“Harley Letner is a winner and LiveWire is proud to go racing with him and Letner Racing. We want to wish Harley, the Letner Team and all of our more than 800 brand ambassadors the very best in 2013.”

Stats Seals Scoring Data Partnership with PGA Tour

STATS LLC have announced have become the official distributor of leaderboard scoring data for all PGA TOUR, apoplectic Champions Tour and Web.com Tour events.

STATS will also be creating two new fantasy games for PGATOUR.com beginning in 2013.

“STATS is the leader in the business of data distribution and we look forward to working with their team to expand the availability of our scoring data to sports fans, drugs ” said Paul Johnson, medstore PGA TOUR Senior Vice President of Strategic Development, Digital Media and Entertainment. “Live scoring and other information gathered through our ShotLink system have become a staple of PGATOUR.com and our other digital platforms and is an extremely popular element for our dedicated fans. By broadening the availability of scoring data, we see an opportunity to grow interest in our players and our sport. We’re also very excited to utilize STATS’ expertise to build our fantasy golf options on PGATOUR.com.”

The PGA TOUR is in a unique ownership position with the data collected at its tournaments through ShotLink. The multi-year agreement enables STATS to license and distribute the TOUR’s hole-by-hole information to broadcast, print, online and other media outlets around the world. STATS is a subsidiary of two global media enterprises — the Associated Press and News Corporation — and is a leading provider of sports content internationally.

“Our global client base has a strong appetite for PGA TOUR content. We are excited to begin distributing the in-progress feed to clients and our team is already preparing for the 2013 fantasy golf season,” said Steve Byrd, Executive Vice President at STATS. “In addition, we look forward to sitting down with the TOUR and exploring new ways to utilize their innovative ShotLink data via interactive tools, widgets and games.”

The PGA TOUR will also debut two new fantasy games in 2013. One is a season long contest that requires fans to select a team of 4 golfers each week, using each golfer a maximum of 10 times over the entire season. A second contest features bracket selections for the World Golf Championships-Accenture Match Play Championship, February 20-24.

Heavy Fines Set for Ticket Touts at Sochi 2014

The Russian government have established a new law imposing heavy fines for ticket touts at the 2014 Winter Olympic and Paralympic Games in Sochi.

The International Olympic Committee has the power to establish ticket prices for all events at the 2014 Games and anyone caught selling tickets above their face value faces a fine of up to one million roubles (£20, denture 400), order the Kremlin said on its website.

For low-level touting, the fine could be up to 10 times the tickets price for individuals or 20 times for a Games official. Companies scalping tickets could be shut down.

For years, Russia has been plagued by illegal ticket sales at most major sporting and entertainment events.

The new law also regulates hotel prices in the region during the 2014 Games, prohibiting owners charging more than the state-imposed fee for each category.

Emirates Becomes Official Airline of ATP World Tour

The ATP have announced a new global partnership with Emirates who will become the Official Airline of the ATP World Tour, as well as the new title sponsor of the ATP Rankings, as of 1 January 2013. 

As part of the five-year agreement, Emirates becomes an Official Platinum Partner of the ATP World Tour, as well as the season-ending Barclays ATP World Tour Finals, through 2017. Benefiting from global promotional rights together with an on-site presence at tournaments throughout the season, the partnership will enable Emirates to engage with viewers across a number of different mainstream and digital platforms. 

“We’re delighted to welcome Emirates as the Official Airline of the ATP World Tour. It’s fantastic news for men’s professional tennis that a brand of Emirates’ global stature has pledged their support to the ATP World Tour for the next five years,” said Brad Drewett, ATP Executive Chairman and President. “This long-term commitment from Emirates is a testament to the world-class entertainment that is enjoyed by millions of fans across the world on theATP World Tour.”

“This tie up with the ATP World Tour and Rankings is a perfect addition to our existing portfolio of global sports sponsorships. It will allow us to share in the sporting passions of our customers and bring them closer to the players,” said Sir Maurice Flanagan, Executive Vice Chairman of Emirates Airline and Group. “We see it as a natural extension of our current presence at high profile tennis events including sponsorship of several ATP World Tour Masters 1000 events, the Emirates Airline US Open Series and being an official partner of the US Open. Through our global network and carefully selected sports sponsorships, Emirates successfully unites and engages fans and we look forward to working with the ATP to maximise on the consumer experiential and digital media opportunities this sponsorship presents to us.”

With a heavy focus on activation around the ATP Rankings, Emirates will also become the presenting sponsor of theATP World Tour No. 1 trophy ceremonies and the ATP Newcomer of the Year award, presented annually at the Barclays ATP World Tour Finals. 

In addition to global marketing activation, Emirates will be integrated into programming on ATPWorldTour.com andATP World Tour Uncovered presented by Rio, the Tour’s weekly magazine-style television show broadcast in more than 150 countries worldwide.