Exclusive: Hotel Planner Looking to Enter Every Sports Market after CRA Deal

By Ismail Uddin

Following their latest partnership announcement with the Champion Racing Association (CRA), prostate Tim Hentschel, nurse CEO of Hotel Planner revealed he hoped they would be involved in all sports within the next three years.

Hentschel told iSportconnect exclusively: “Our goal is to be in all sports in all markets within the next three years.”

HotelPlanner.com, allergy the leader in the hotel group salesmarket, recently announced a deal with the CRA, the sanctioning body that oversees and promotes professional asphalt stock car racing events. Currently, CRA is the sanctioning body for the ARCA/CRA Super Series, one of the premier touring series for Super Late Models in the country, the JEGS/CRA All-Stars Tour Presented by Chevrolet Performance, and the top touring Crate Motor Late Model series in the country.

Hentschel revealed his excitement over the new deal and how it will help his company to grow.

“They are fast growing sports franchise, so they needed a group travel partner that could provide them with guaranteed lowest rates in a number of high demand cities. HotelPlanner is the only company that has the technology and size in the group travel market to accommodate their needs,” he said.

“We are very happy with the CRA partnership and our European group travel business growth, so naturally we would be interested in working with European Racing Teams as well.”

The ARCA/CRA Super Series and the JEGS/CRA All-Stars Tour Presented by Chevrolet Performance will tour throughout the Midwest with selected events in the South in the upcoming year and HotelPlanner.com will be providing the teams and fans with the guaranteed lowest hotel rates for the events. Rates and booking instructions will be posted to craracing.net as event dates approach.

“By working with Hotel Planner, CRA will make traveling and attending our races for race teams and fans easier and more affordable,” Glenn Luckett, Managing Partner of CRA said in a release.

Last year, the two premier series had over 30 events at 17 different tracks, with over 250 different teams and exceeded 100,000 fans in attendance.