LiveWire to Sponsor Off-road Racing Team Letner Racing
By Community | January 4, 2013
LiveWire Ergogenics, Inc. has renewed its sponsorship of Letner Racing and driver Harley Letner for the 2013 off-road racing season.
The Letner Team will once again compete in the Best in the Desert (“BITD”) series of off-road races as well as in other off-road racing events. Harley Letner is known amongst his peers as one of the best drivers in the sport of off-road racing.
Off-road racing provides LiveWire with some of its most effective promotional venues for its increasingly popular LiveWire Energy chews. LiveWire offers product samples during Contingency and Tech Inspections on race weekends, allowing the LiveWire Girls and brand ambassadors to have direct contact with all the drivers and their teams, as well as with the thousands of fans that attend the festival-like race settings.
Referred to as one of the “Young Guns” of off-road racing by Dirt Sports Magazine, Harley Letner is renowned for his aggressive and fearless driving style that racing fans enjoy. Letner has had several victories including the Baja 500, The Mint 400, the Parker 425 and a victory in the most enduring and prestigious race of them all, the Baja 1000.
In a career-defining display of competitive spirit and driving skill, Letner placed 2nd in class in the 2012 BITD General Tire Mint 400. After starting in last place due to technical problems, Letner passed over 70 cars to reach the podium with his 2nd place finish.
LiveWire CEO Bill Hodson commented, “Off-road racing is a remarkably exciting sport and it’s one of the most effective ways we have to get the word out about LiveWire Energy™ chews. The events are located in Nevada and Arizona and many of the drivers are from California. We now have a strong retail presence in these areas with convenience and grocery store chains like Terrible’s, Rebels and Albertsons. The wider distribution of our products and the popularity of off-road racing make these types of promotional events very effective for us.”
“Harley Letner is a winner and LiveWire is proud to go racing with him and Letner Racing. We want to wish Harley, the Letner Team and all of our more than 800 brand ambassadors the very best in 2013.”