Rugby’s Super League has announced that Foxy Bingo, the UK’s top online bingo site, will become the competition’s official bingo partner in 2013.

Foxy Bingo, a subsidiary of bwin.party digital entertainment plc, who count Real Madrid and Manchester United in their sponsorship portfolio, have signed up as Super League’s bingo partner in a multi-year deal.

In addition to more traditional sponsorship rights – including in-stadia perimeter and programme advertising, a television broadcast presence and a high profile on the Super League website – Foxy Bingo will use the new partnership to bring its unique brand of fun directly to Rugby League fans, who share a love of thrilling entertainment.

An extensive programme of community -based activity, involving the much-loved Foxy himself, has been planned to support the partnership and will be rolled-out throughout the season.

Welcoming Foxy Bingo to the competition’s growing stable of partners, Super League Commercial Director James Mercer said: “It gives me great pleasure to welcome Foxy Bingo on board as an official partner of Super League for the next three years.

“We look forward to working closely with Foxy Bingo and to developing a partnership which will enhance our successful brands.

“Super League’s popularity continues to grow and with Foxy Bingo on board I am sure we will build on our achievements of 2012, when attendances reached an all-time high and more TV viewers than ever before tuned in to see the extraordinary action.”

Golan Shaked, Group Director of Bingo at bwin.party said: “We are really excited about our new partnership with Super League. Foxy Bingo is the top UK bingo site spreading the fun and thrill of winning across the nation. These attributes fit perfectly with Rugby League.

“The partnership will be a cornerstone of our campaign to directly engage the Foxy brand with the players who make it such a thriving online bingo community. Eyes down for a thrilling Super League in 2013!”

Chase has taken over the Orlando Magic’s home court as the official bank, viagra credit card, buy financial services partner and ATM provider at the Amway Center.

The partnership also makes Ch ase the official financial services partner of the OrlandoMagic. The partnership will positively impact the greater Orlando community through military programs, buy cialis multicultural platforms and improving neighborhood sports facilities throughout the city.  The multi-year agreement with the Magic makes Chase a “Champions of the Community” (COTC) sponsor for the franchise and Amway Center.

To celebrate the new COTC partnership, Chase and the Magic will light up the court with Chase blue in a special ceremony on January 18, when the Magic host the Charlotte Bobcats. The following day, Chase and Magic leaders along with Magic guard Arron Afflalo will hit the hardwood at Pine Hills Elementary School to celebrate the refurbishment of their outdoor basketball court– the first joint project to energize local youth and promote sports in the community.

“We are big fans of our local communities and the things that keep our cities vibrant—the energy of the Magic and the modern, youthful spirit of Amway Center are part of what makes Orlando so unique and attractive to locals and visitors alike,” said Mel Martinez, chairman for JPMorgan Chase in Florida. “We are eager for customers to experience what the Chase and Magic brands can deliver together.”

Customers will experience the Chase brand at the Amway Center. Chase will receive prominent exposure at the venue through entitlement of the Chase Club, which encompasses the entire club level, and the Chase Box Office, located on Church St.  Also, a total of 10 basketball court refurbishments will be planned by the Magic and Chase leadership in local communities during the tenure of the relationship.

Additionally, Chase will be the presenting sponsor to the Magic’s annual open practice community event and will donate 2,000 tickets among local neighborhoods. Chase also will support the Magic’s annual multicultural platforms and outreach, including Black History Month and Noche Latina. Chase joins Walt Disney World Resort, GEICO, PepsiCo, Southwest Airlines, Florida Hospital and Harris Corporation as the Magic’s seventh COTC partner. 

“As two community-minded organizations, the Orlando Magic looks forward to a long partnership with Chase that will be focused on the Central Florida community,” said Orlando Magic CEO Alex Martins.  “Through this new agreement, the Magic and Chase will seek opportunities on local outreach.  With Chase as a leader in innovation and financial services, the Magic looks to grow its customer base through our exceptional partner.”

Chase has been rapidly growing in Florida over the past four years. The bank is adding branches and innovative technology to serve customers across the state and Orlando is at the center of the action—the bank has nearly 4,000 employees in the market and its state’s headquarters are in the city, where former Orange County mayor, Sen. Mel Martinez keeps his office.

Houston Texans’ superstar J.J. Watt, has signed on as a spokesman for H-E-B Grocery Co.

Watt, who led the NFL with 20.5 sacks in the regular season, has already been featured in some H-E-B tailgating advertisements along with several other Texans’ linemen encouraging viewers to load their grocery sacks with H-E-B beef products.

The deal will allow the Pro-Bowler to promote some of his “favorite” H-E-B products, the San Antonio-based company said in a statement.

The new sponsorship partnership also extends to the all-star player’s Justin J. Watt Foundation, which provides support to after-school athletic programs in Wisconsin and Texas, with a particular emphasis on middle schools that lack the funding for after-school sports.

PUMA announced today that it has entered a partnership with Centauro, the largest sporting goods retail chain in Latin America, through which it will sub-license the branding rights to four of its partnered African federations; Ivory Coast, Ghana,Cameroon and Senegal.

The partnership is effective from January 2013 through to the end of the 2014 FIFA World Cup and through this deal, the four African federations will carry Centauro branding on licensed training wear, perimeter boards at training facilities and press walls.

From the outset of the partnership, licensed product including replica shirts will be on sale in Centauro stores in Brazil. To drive visibility of this growing focus on African football in Centauro stores, PUMA and Centauro will work closely together to activate a marketing campaign in which Ivory Coast and Manchester City midfielder Yaya Touré will feature. The PUMA sponsored football star and CAF African Player of the Year for 2011 and 2012, will feature within ATL and BTL campaigns to promote the availability of the Ivory Coast, Ghana, Cameroon and Senegal replica kits and licensed product within Centauro stores.

Stefano Caroti, Chief Commercial Officer for PUMA commented: “This new relationship with Centauro is a positive move for the brand and a demonstration of our continued commitment to African football. Our journey with the football on this continent began more than ten years ago and we continue to maintain this. African football is experiencing a growing profile and credibility in Latin America, a region with an expanding market and clear commercial opportunities to capitalise on the demand of consumers for licensed product. Through this partnership with Centauro, we hope to further drive the visibility of our partnered African federations and African football in the 2014 FIFA World Cup.”

Speaking about the new partnership, Centauro owner Sebastião Bomfim Filho said: “We are very excited to be working with PUMA and there’s some very interesting marketing activations in the pipe line which will be rolled out through 2013, ultimately building up to the FIFA World Cup Brazil 2014, when desire for licensed football product will be at its peak. We’ve seen a growth in our region in the interest for African football, and this is an opportunity that we’re keen to capitalise on. PUMA is the brand with the greatest footing in African football and is therefore the perfect partner for this endeavour.”

This follows Puma announcing they will be the Official Fan Supplier of 2013 African Cup of Nations.

Telecommunications company, Globacom has become the title sponsor of the Nigeria Premier League (NPL) starting on February 1, according to SuperSport.

“On February 1, the title sponsorship contract will be signed with Globacom and every detail concerning the deal will be unveiled. This title sponsorship is to also show that we are genuinely working towards ensuring that the league kicks off on February 16 to start with among other things we are planning,” said the official.

NPL and Globacom will enter into a four-year title partnership deal on February 1 worth N2.6 billion (around $41 million).

Globacom is expected to present a cheque of N650 million (around $4 million) as payment for the first year of the four-year title partnership.

A statement released by the NPL’s LMC on Thursday night stated: “All parties have agreed to withdraw all pending matters in court associated with the title sponsorship of the Premier League. Total Promotions Limited agreed to withdraw their claims to the rights of the title sponsorship of the Premier League. Globacom, being the preferred bidder, has accepted to take up the title sponsorship rights.

“Consequently, Globacom will now be the official title sponsor of the league on the same terms agreed during the last bidding exercise. A formal contract will be signed with Globacom before the commencement of the league and details will be made public.”

Brasileiro club, Flamengo will be sponsored by car manufacturer Peugeot for the next three seasons, in a shirt sponsorship capacity.

The agreed contract with the French car giant will be voted upon by the club’s directors next Tuesday, with further details to be announced at a press conference on Monday.

In just 15 days at the helm, the new president and board have secured a new season-long sponsor for Brazil’s best supported club—something that the previous board failed to achieve for the 2011 and 2012 seasons.

The news comes after a disappointing few days of news for Flamengo fans in which the club has been forced to sell, or look to move on, first-team players to balance finances.

Under previous president Patricia Amorím, the Rubro-Negro missed payments to players and creditors on several occasions, earning the club a reputation for poor financial management.

Callaway Golf have announced the signing of Kristoffer Broberg to its team of 2013 Staff Professionals representing and playing Callaway and Odyssey products on the European Tour.

Rising Swedish star, Kristoffer made headlines last August on the Challenge Tour when he shot 75 under par in a four-tournament stretch, three of which he won and missed out in the play-off in the fourth by one shot. Having played only seven events, he managed to finish second in the Order of Merit to earn instant promotion to this season’s European Tour. 

His first win, in the Finnish Challenge, came in only his second Challenge Tour appearance, having finished tied ninth on his debut in Brittany last May. He then added the Norwegian Challenge the following week and the Rolex Trophy a fortnight later. He started this season’s European Tour campaign by finishing second at the Alfred Dunhill Championship in South Africa at the end of 2012.

Commenting on becoming a Callaway Staff player, Kristoffer said: “I’m at the start of my European Tour journey and it is comforting to know I have the support and guidance from Team Callaway while I compete. It is very important that when I’m playing, I know I can trust the performance of my equipment and Callaway and Odyssey gives me this confidence.”

Neil Howie, President and Managing Director of Callaway Golf Europe, Middle East and Africa, said: “Kristoffer is a rising talent and I’m sure he will become one of the stars of the European Tour in years to come. Callaway has a heritage of spotting, nurturing and developing young players and Kristoffer is the latest in a long line of potential stars we have helped to become consistent winners.”