Randy Moss Inks Endorsement Deal with LiveWire
By Community | January 17, 2013
San Francisco 49ers NFL wide receiver Randy Moss, has signed an endorsement deal with LiveWire Ergogenics, Inc.
Under the terms of the agreement LiveWire has acquired the right to use Mr. Moss’s likeness, image and name in connection with the advertisement and promotion of LiveWire’s Energy chews, the pocket-sized, portable alternatives to bulky energy drinks or shots. The endorsement agreement also includes terms for the personal appearance of Mr. Moss at a number of LiveWire promotional events and other advertising initiatives.
A 5-time NFL All-Pro selection, Randy Moss burst onto the NFL scene with the Minnesota Vikings by setting the NFL single-season record for most touchdown receptions (17) by a rookie, a record that remains unbroken. Mr. Moss also holds the NFL single-season record for most touchdown receptions, 23, set in 2007, as well as several other NFL records.
Commented LiveWire’s CEO Bill Hodson, “We’re thrilled that Randy Moss of the San Francisco 49ers has agreed to endorse and promote LiveWire Energy products. Randy is a true all-star and when LiveWire considered his great NFL career, his love of motorsports, his charities and his work with young people, we came to the conclusion that he is an exceptional choice to represent LiveWire and LiveWire Energy products.”