J.J. Watt to Endorse H-E-B Grocery

Houston Texans’ superstar J.J. Watt, has signed on as a spokesman for H-E-B Grocery Co.

Watt, who led the NFL with 20.5 sacks in the regular season, has already been featured in some H-E-B tailgating advertisements along with several other Texans’ linemen encouraging viewers to load their grocery sacks with H-E-B beef products.

The deal will allow the Pro-Bowler to promote some of his “favorite” H-E-B products, the San Antonio-based company said in a statement.

The new sponsorship partnership also extends to the all-star player’s Justin J. Watt Foundation, which provides support to after-school athletic programs in Wisconsin and Texas, with a particular emphasis on middle schools that lack the funding for after-school sports.