Peugeot Gets Shirt Sponsorship Rights to Flamengo

January 18, 2013

Brasileiro club, Flamengo will be sponsored by car manufacturer Peugeot for the next three seasons, in a shirt sponsorship capacity.

The agreed contract with the French car giant will be voted upon by the club’s directors next Tuesday, with further details to be announced at a press conference on Monday.

In just 15 days at the helm, the new president and board have secured a new season-long sponsor for Brazil’s best supported club—something that the previous board failed to achieve for the 2011 and 2012 seasons.

The news comes after a disappointing few days of news for Flamengo fans in which the club has been forced to sell, or look to move on, first-team players to balance finances.

Under previous president Patricia Amorím, the Rubro-Negro missed payments to players and creditors on several occasions, earning the club a reputation for poor financial management.