Macron Continue Millwall Kit Deal in Three-Year Extension

Macron have renewed their kit supply of Millwall FC for a further three years.

The extension will see Macron continuing to supply Millwall FC with playing kits and training wear for the senior team, reserves and Academy, as well as quality products for the Club’s retail operation.

Ray James, Millwall’s Commercial Director said: “We are delighted to have signed this extension with Macron. Having a partnership with an international sports brand of Macron’s stature again highlights the continued progress that Millwall are making both on and off the pitch.”

Gianluca Pavanello, CEO of Macron added: “We are both proud and delighted to extend the Technical Partnership with Millwall FC for the next three years. Macron is particularly pleased to partner with Millwall, a Club with great tradition and heritage with which we share a strong commitment and passion for football. We look forward to keep building together a successful future.”  

Millwall FC and Macron are already working together on the development of next season’s official home kits which will celebrate the first 20 years of Millwall at the ‘New’ Den following the club’s move from Cold Blow Lane in 1993.

Motorpoint Renew Title Sponsorship of British Supersport Championship

Motorpoint, brand viagra online the UK’s leading car supermarket, allergy has extended its title sponsorship of the British Supersport Championship and become a full associate sponsor of the MCE Insurance British Superbike Championship, case for the 2013 season.

The new partnership with series promoter MotorSport Vision will see the car supermarket chain support the 12-race calendar, at iconic British tracks including Silverstone, Brands Hatch and Donington Park. 

Announcing the new sponsorship deal, Motorpoint owner and managing director, David Shelton, explained: “We’re thrilled to be involved with the British Supersport Championship once again, because it’s something we feel passionate about. We’ve supported the series since 2009 and, for us, it’s the pinnacle of two-wheel racing. We’ll hold a number of fan engagement events at Motorpoint sites, as part of the build-up to selected race weekends.”

MCE British Superbike Championship Series Director Stuart Higgs, concluded: “We’re proud that Motorpoint has extended and increased its partnership with us for the 2013 season. The calibre of riders and teams in this year’s Motorpoint British Supersport Championship is at an all-time high and I’m delighted that Motorpoint has also become a full associate level sponsor of the MCE British Superbike Championship.”

Lufthansa Becomes Official Airline of 2013 FIG World Gym for Life Challenge

The South African Gymnastics Federation (SAGF) and the Local Organising Committee of the 2nd FIG World Gym for Life Challenge have revealed Lufthansa Airlines as the Official Airline Partner for European flights to South Africa for the World Gym for Life Challenge 2013.

The deal covers Cape Town and Johannesburg bound flights from Europe, asthma offering special discounted airfares for participants of the 2nd World Gym for Life Challenge, medic scheduled to take place at the Cape Town International Convention Centre, July 10 – 14, 2013. The rates will be in accordance to the type of class booked.

This promotion is valid for travel that occurs between the period 3 – 31 July 2013. The period in which these discounted airfares can be accessed will terminate on 31 July 2013.

This offer will go a long way to incentivize the long haul travel for the 2nd World Gym for Life Challenge. Lufthansa has also agreed that Qatar Airlines can be an alternative option, thus giving participants discounts on both Lufthansa and Qatar flights.

NBA Signs Local Deal with Phoenix Petroleum Philippines

The National Basketball Association (NBA) has entered into a multi-year marketing partnership with Phoenix Petroleum Philippines, Inc., the league announced today.

As the Official Petroleum Partner of the NBA in the Philippines, Phoenix Petroleum will be integrated into NBA media and events in the country, including NBA.com/Philippines and the Jr. NBA presented by Alaska, the league’s youth basketball development program. As part of the partnership, Phoenix Petroleum will also conduct NBA themed promotions in 300 service stations nationwide, giving fans in the provincial areas a chance to win exciting prizes and unique NBA experiences. 

“Phoenix Petroleum has long been an active supporter of sports, and given the massive appeal of the NBA in the country, this partnership is an exciting opportunity for us in our efforts to promote the company’s key initiatives and help develop the youth through sports,” said Phoenix Petroleum Brand Manager Celina Matias. 

“This is an exciting partnership for the NBA as Phoenix Petroleum has an established reputation in the Philippines that will help strengthen the league’s efforts in the country,” said Carlo Singson, NBA Country Manager, Philippines. “The Jr. NBA presented by Alaska is an ideal tip-off event as both companies share a commitment to promoting a healthy and active lifestyle among youth through sport.” 

Headquartered in Davao City, Phoenix Petroleum will serve as an Official Partner of the Jr. NBA presented by Alaska and will support all program events in Davao, including a coaching clinic on Feb. 2, a school clinic on Feb. 3, and the Jr. NBA Regional Selection Camp, March 9-10. All Davao Jr. NBA events will be held at Ateneo de Davao University, and Phoenix Petroleum will provide have an on-site presence and will conduct promotional activities.

Motul to Title Sponsor FIM Ice Speedway Gladiators World Championship

Europe’s leading company in the field of motorcycle lubricants and lubrication, pills Motul, ailment has announced that it has entered into a three-year partnership agreement with the FIM (Fédération Internationale de Motocyclisme) to become title partner of the FIM Ice Speedway Gladiators World Championship.
The deal is an extension to an agreement announced 10 months ago which saw Motul become the official lubricant partner to the governing body for motorcycle sport and the FIM’s Endurance World Championship.
Hervé Amelot, asthma President of the Management Board, is delighted that this new accord has been reached: “The association between ourselves and the FIM, forged in April last year, has already proved to be very fruitful for both parties, and this further partnership reinforces the links between us. It was natural to meet this new challenge together, in a championship which will allow Motul to strengthen its presence in key markets such as Russia and Eastern Europe.”
FIM President Vito Ippolito expressed his satisfaction at the extended relationship: “The FIM is delighted and proud to welcome Motul on board as title partner for one of its most spectacular championships. It is a major step that will enable the FIM and Motul to share their respective expertise and their passion for the sport of motorcycling.”

Ecco Becomes Official Footwear Supplier of 2013 AT&T Pebble Beach National Pro-Am

The 2013 AT&T Pebble Beach National Pro-Am taking place Feb. 4-10 has announced Danish brand Ecco has been named “Official Footwear Supplier” and will outfit amateur participants in award-winning BIOM Hybrid, Tour Hybrid and Street Sport models.

This marks the eighth consecutive year that Ecco will have a major presence at the PGA Tour’s premier pro-am event, which brings the community together with global leaders in sports, entertainment and industry to benefit a number of charities.

Anticipated A-List participants include Bill Murray, Andy Garcia, Chris O’Donnell, Josh Duhamel, Andy Roddick, Huey Lewis, Kelly Slater, Aaron Rodgers, Carson Daly, Ray Romano, Tony Romo, Bill Belichick, Chris Berman, Darius Rucker, Justin Verlander and Matt Cain, among many others.

“With its exceptional star power and unbeatable setting, this tournament is an annual highlight for golf fans and celebrity watchers worldwide,” says David Helter, Specialty Sales Director, Ecco USA. “The week also shines a much deserved light on the work performed by Monterey Peninsula Foundation, one of America’s finest charity organizations.”

Beyond the feet of Tour players and other competitors, the industry-leading Ecco Golf collection will be showcased in the on-site product pavilion. The company logo also appears on the tournament’s website and in the official event program.

Ecco Golf shoes are worn in competition by scores of international Tour stars, including Fred Couples, Graeme McDowell, Thomas Bjorn, Thongchai Jaidee, Stuart Appleby, Andreas Hartø, JB Hansen, Belén Mozo, Gerina Piller, Caroline Masson and Line Vedel Hansen.

MLB Pitcher C.J. Wilson to Endorse Head & Shoulders

Head & Shoulders, prostate the official shampoo of Major League Baseball (MLB), today announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.

With incredible talent on the mound, a diverse portfolio of hobbies including one of the most popular Twitter accounts in baseball, and not to mention, great looking hair, C.J. was an ideal choice for Head & Shoulders as the brand marks its third year as Major League Baseball’s official shampoo. “Head & Shoulders is an iconic brand that I trust to take care of my hair and scalp so I can concentrate 100 percent on and off the mound,” said Wilson.

During an event in New Orleans surrounding Super Bowl XLVII on Wednesday, Keisel passed the baton – or shampoo bottle – to Wilson, marking the handoff from football season to baseball season.

Representing the brand throughout the 2013 MLB season, C.J. is declaring it’s the Season of the Whiff as he introduces guys to Head & Shoulders’ latest product in its “for men” portfolio – new Head & Shoulders with the handsome scent of Old Spice.

“We are excited to bring these two iconic brands together, giving guys a double dose of confidence by not having to worry about flakes and having the handsome scent of Old Spice,” said Michael Sabbia, Brand Manager for Head & Shoulders, North America, Procter & Gamble. “Having a guy like C.J., who shows confidence both on and off the field, is a great way to bring scalp and hair care to the forefront for guys everywhere.”

C.J. will be featured in an integrated campaign that will include traditional advertising, public relations, in-store displays at major retailers and a consumer engagement movement set to launch in March of 2013.

London Irish Announce New Water Supplier

Saka have been announced as London Irish’s new water supplier for the remainder of the 2012/13 season and also the 2013/14 season.

Saka is a pure natural mineral water originating from a protected aquifer source. With a unique smooth taste due to its balanced mineral composition and low sodium content.

Saka is part of Navson, a soft drinks company formed just after the turn of the new millennium. Navson is an international brand-driven company operating in many drinks categories, creating and delivering innovative quality products.

Richard Marsh, Commercial Director at London Irish said: “We are delighted to welcome Saka on board. We believe that both London Irish and Navson share similar values and their work with other major British sporting brands show their dedication to sport.”

Nevid Ahmed, Marketing Director at Navson added: “As Saka and Navson continue to expand rapidly and successfully we believe that an association with London Irish fits perfectly with our strategy to increase our brand awareness, further our support of UK-based sport, and continue our investment back into the community. We greatly look forward to working together across the next 18 months.”

Maria Mallaband Care Group Sponsors Tech 3 Racing Team

The Tech 3 Racing Team has confirmed it has reached an agreement with leading UK care home group Maria Mallaband Care Group (MMCG) to be its title sponsor for the 2013 Moto2 World Championship campaign.

MMCG will support the Tech 3 Team’s exciting new rider line-up this season of rising British star Danny Kent and highly rated French rider Louis Rossi.

The new 2013 livery, which will proudly showcase the MMCG logo, will be unveiled for the first time when Kent and Rossi resume pre-season preparations during the IRTA tests in Jerez on March 17.

Hervé Poncharal, Team Manager, said: “It is a great pleasure for me to announce that MMCG will be the title sponsor of the Tech 3 Racing Moto2 project in 2013. I have known Phil for some time because of his association with our former MotoGP rider James Toseland, and I am sure our new partnership will be a successful one.”

Phil Burgan, Maria Mallaband Care Group CEO, added: “It is a privilege for the MMCG brand to be associated with the Tech 3 Racing Moto2 Team for 2013. The opportunity for MMCG to be marketed alongside the success of Tech 3 is an opportunity we couldn’t turn down. Motorcycle sport may be far removed from the day-to-day business of caring, however the brand exposure that we can experience by being aligned with such a high profile and professional set-up like Tech 3 provides a perfect marketing platform for MMCG.  I believe in Danny Kent and Louis Rossi that Tech 3 Racing has put together a young and tremendously talented line-up for 2013, and I have no doubt that together we can enjoy a successful season.”

Boston Celtics Expands Sponsorship Deal with Mohegan Sun

Boston Celtics have re-signed Mohegan Sun in a further two year deal which includes the rebranding of the Celtics Club Green presented by Mohegan Sun.

Through the partnership, Mohegan Sun is the exclusive sponsor of the team’s free subscription based e-newsletter and will also offer Club Green subscribers fantastic sweepstakes opportunities, special offers for casino visits and more.

“We are proud to welcome Mohegan Sun back as a valued partner of the Boston Celtics,” Ted Dalton, Senior VP Corporate Partnerships and Business Development of Boston Celtics said. “The new ‘Club Green presented by Mohegan Sun’ will give Celtics fans the latest information on the Celtics, and with the involvement of Mohegan Sun, the opportunity to win great prizes and giveaways.”

“We chose to prioritize this partnership with the Celtics because they always represent the best of Boston sports,” George Galinsky, Vice President of Marketing Communications of Mohegan Sun said. “They’re a world-class organization with great core values and an amazing fan base which aligns with the interests of our customers and our long-term Brand objectives.”

In addition to being the presenting sponsor of Club Green, the new partnership will provide Mohegan Sun with access to Celtics tickets and player appearances throughout the season. Mohegan Sun also receives DLP courtside signage and will have a presence on www.celtics.com and the team’s Facebook and Twitter pages.

“The partnership between Mohegan Sun and the Celtics is progressive,” said Daniel Parise, Associate Managing Director of Scout Sports & Entertainment. “It creates an innovative and customized relationship for two leadership brands to become deeply involved in the natural media platforms of today’s consumers and fan bases.”

Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most distinctive and spectacular entertainment, gaming, dining and shopping destinations in the United States.

The Celtics deal is one of many long-standing and unique partnerships that Mohegan Sun has procured in the last few years, including the likes of the New York Yankees – with the establishment of the Mohegan Sun Sports Bar, TD Bank Garden – home of the Boston Bruins and with Patriots Place at Gillette Stadium – home of the New England Patriots, among others in Connecticut, Massachusetts, Rhode Island and New York.

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