The Cleveland Cavaliers have secured a partnership with Morris Cadillac-Buick-GMC for the car manufacturer to title sponsor venue spaces at Quicken Loans Arena.

Formerly known as the underground service area, capsule or “U.S.A.”— it is now the “Morris V.I.P. Parking” area.  The multi-year partnership between the Cavs and Morris Cadillac-Buick-GMC gives naming rights to the private access route into the arena for key stakeholders.

A world of its own located beneath Quicken Loans Arena, ed the 55, ed 000-square foot multi-purpose space is the designated parking area for Cavs players, entertainers performing at The Q and other high-profile visitors.  VIP parking privileges are also a prime benefit for Cavs Platinum Suite Holders. In addition to being an exclusive parking area during Cavs games and other arena events, the space serves as the docking station for broadcast trucks and can accommodate parking for a combination of 26 tour buses or semi-trucks, making it a busy thoroughfare for behind-the-scenes activity. 

“The Cavs are pleased to announce the ‘Morris V.I.P. Parking’ area naming rights to The Q’s private underground entrance,” said Kerry Bubolz,Cavaliers and Quicken Loans Arena president of business operations.  “This entitlement is unique in that it offers very targeted, but high-impact exposure to a space that is accessible to only credentialed individuals.  Nowhere else in the arena do you get a more diverse group of VIPs coming and going.”

The partnership agreement includes a package of prominent branded signage strategically placed in the underground area and adjoining entry way into The Q.

“When the Cavaliers shared the opportunity for a VIP parking area with me, I jumped at the idea,” said Robert Morris, president of Morris Cadillac-Buick-GMC.  “Treating our Morris Buick GMC and Cadillac customers like VIPs each and every day is the way we strive to do business. Programs like ‘Experience Buick and Cadillac Shield’ are specifically engineered to provide customers the finest ownership experience in the business.  Just like the Cavaliers, we make it easy and enjoyable for our customers.”

FLW, the premier tournament-fishing organization, announced that Typhoon Polarized Optics will return as an associate sponsor of the world’s premier tournament-fishing organization for the 2013 season. 

Typhoon Optics are a mainstay on the FLW Tour with top names such as J.T. Kenney , Scott Suggs , Ron Shuffield , Scott Canterbury and Chad Grigsby sporting the eyewear. As part of the sponsorship agreement, Typhoon Optics will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites and FLW Bass Fishing magazine.

In 2013 all FLW Tour anglers will have yet another way to dramatically increase their tournament winnings, thanks to Typhoon’s “Wear It to Win It” pro program. The top three finishers (pros and co-anglers) of each tournament will be eligible to win. First-place pros can win the program’s top cash prize of $2,000. First-place co-anglers can win the program’s top cash prize of $1,000

The California-based optics manufacturer offers a selection of 20 different styles of polarized sunglasses that filter out 99.9% of reflected glare and enhance your vision while driving, fishing or boating.

Tthe Ram Truck brand has agreed to sponsor two-time FIM Snowcross World champion, ailment six-time national snocross champion and 10-time ESPN X Games medalist Tucker Hibbert in his return to X Games Aspen 2013 to compete for the first-ever gold six-peat on Sunday, online Jan. 27 on Buttermilk Mountain in Aspen, Colo. 

“Having the Ram Truck brand on board this year has been the perfect partnership for me and for my race team,” said Hibbert. “We work hard to reach our goals and know our trucks will always meet our demands.”

In 2000, Hibbert shocked the action sports world by becoming the youngest gold medalist in X Games history as a 15-year-old amateur. He has continued his dominance in the sport by winning another nine X Games medals including a five-year gold streak from 2007 to 2011. With his ten medals, he is the most decorated X Games athlete in a single winter discipline.

Ram is recognized as the official truck partner of Hibbert and his Monster Energy/Arctic Cat team. Ram trucks supports Hibbert and his team throughout the ISOC National Snocross season and the X Games Aspen 2013. The snowmobile enthusiast market reflects a high proportion of truckowners and represents a new marketing and promotion venue for the Ram Truck brand.

Global shipping and energy services firm, symptoms The Craig Group has announced the expansion of its sponsorship programme by adding European Tour golfer, order Scott Henry.

Henry, 25, from Glasgow recently gained his European Tour card at the 2012 European Challenge Tour’s season-ending Apulia San Domenico Grand Final – the Challenge Tour equivalent of the European Tour ‘Race to Dubai’. 

Boosted by winning the Kazakhstan Open, he graduated with one of the top European Tour Cards and joined Aberdeen PGA European Tour pro Richie Ramsay, also sponsored by The Craig Group, in Abu Dhabi last weekend. 

The sponsorship from the company, one of Aberdeen’s most successful and established family businesses, is for the duration of 2013 and will see the company’s logo featured on the collar of Henry’s t-shirts. 

Douglas Craig, chairman and managing director of the Craig Group, said: “Through our corporate social responsibility we have worked with a number of up and coming golfers from around Scotland from whom a little support can go a long way.  It means a lot for the company to help promote sport in Scotland and we are proud to be part of Scott’s achievements through our sponsorship programme. 

“Scott is extremely enthusiastic and ambitious. This, combined with his dedication to the sport and his sportsmanship, makes him an ideal ambassador for both The Craig Group and golfing in Scotland.”

Commenting on the sponsorship, Henry said: “This is an exciting new relationship and I am extremely proud to be part of The Craig Group programme. Participating in the ‘Middle East Swing’ is a key milestone in my career and I’m determined to secure the best placings possible – showing what Scotland has to offer the international sporting community.”

The International Triathlon Union (ITU) have announced PruHealth, a leading health insurance and wellness programme provider in the United Kingdom will be the title sponsor of the World Triathlon Grand Final.

PruHealth will activate its sponsorship as the title sponsor of the event, which will be known as the PruHealth World Triathlon Grand Final London. 

This year marks the fourth time an event of the ITU World Triathlon Series is staged in London, but the first time that London will host the Grand Final. The Grand Final races will be held at the iconic Olympic venue in Hyde Park from 11-15 September 2013, giving all athletes the opportunity to compete on the same stage as the 2012 Olympians. 

“We are very excited PruHealth will be the title sponsor of the Grand Final London for several reasons,” President of the International Triathlon Union (ITU) and IOC Member Marisol Casado said. “PruHealth’s goals of empowering the community to live healthy, active lives are symmetric with our own objectives to encourage overall wellbeing. It is always special to return to an Olympic venue, and the fact that PruHealth is a UK-based company will only serve to increase our outreach for the Grand Final in London.” 

PruHealth will offer 1,000 race entries to its members for the Open Age-Group Races which are being staged alongside the Grand Final, allowing participants of all levels to partake in triathlon. 

“Triathlon has seen a huge growth, especially in Great Britain, which has no doubt been spurred on by the Brownlee brothers’ legendary performances at the 2012 London Olympics,” said Nick Read, PruHealth’s Director of Vitality. “Because of this surge in popularity and the incredible health benefits of triathlon, we are very excited to join the sport at its highest level here in our own backyard.” 

The PruHealth World Triathlon Grand Final London will be available live on TV to an international audience of more than 160 countries, as well as streamed online. 

Upsolut, the marketing agency of the ITU World Triathlon Series and an agency of the Lagardere Unlimited Group, brokered the partnership. Tim Stemp, Chief Commercial Officer of the ITU World Triathlon Series said, “The partnership between ITU and PruHealth is an exciting avenue to facilitate the healthy lifestyle goals of both organisations through the sport of triathlon.”

Pearl Izumi, discount a worldwide leading manufacturer of cycling apparel and footwear, impotent has announced its official technical apparel sponsorship for BMC Switzerland’s fleet of competitive cycling squads – including the BMC Racing Team.

The Santa Rosa, ambulance California-based UCI Pro Team is one of the top ranked teams on the UCI World Tour road circuit.

With a 3-year sponsorship in place, Pearl Izumi will provide BMC Switzerland’s Road, Development, MTB and Enduro programs with a variety of performance race and training apparel. The partnership is seen as a natural extension of BMC Switzerland’s continued presence as ‘a leading bike manufacturer with a commitment to advanced innovation and world-class performance in their products.’

“Pearl Izumi is one of the most respected apparel makers in our industry,” said Steven Jonckheere, Sports Marketing Manager of BMC Switzerland. “Some of the biggest races and greatest riders consistently turn to Pearl Izumi for ground-breaking innovation and authentic quality.

“We trust that Pearl Izumi will help drive our teams forward, from both a technical and aesthetic stance. In cycling, both on- or off-road, race apparel has become one of the decisive elements. We permanently optimize our own product, the bicycle, and so do our component suppliers for their parts and so does Pearl Izumi for the apparel.”

Cache Mundy, VP of Product and Brand for Pearl Izumi, added: “Outfitting some of the fastest cyclists on the planet is an endeavour we do not take lightly. These riders have inspired our entire company. Using the most technically advanced fabrics, fit and constructions, BMC Racing’s aerodynamic uniforms will be the fastest apparel available.”

Former V8 Supercars Championship winning sponsor, viagra Pirtek, prescription will re-enter the category this season as the co-sponsor of Casey Stoner’s Red Bull Holden in the Dunlop Series.

Stoner has officially confirmed his entry into the full seven-round Dunlop Series making the switch for MotoGP.

The hydraulic and industrial hose products and services provider was the naming rights sponsor of Marcos Ambrose’s 2003 and 2004 championship winning Fords as part of an eight-year partnership with Stone Brothers Racing.

Stoner’s Red Bull/Pirtek livery is set to be unveiled in Adelaide on Wednesday February 27, just two days before his debut in the seven-round series.

Pirtek Group General Manager, Stephen Dutton, said the opportunity to link with Stoner was the catalyst for re-entering the sport.

“We have always been keen to play a role in the development of young talent, whether that is in the general community or on the race track, football field, golf course or athletics track,” he said.

“Although Casey is a two-time world champion, he comes into this series as a rookie and we are excited to be a part of his entry into V8 Supercars with a successful team like Triple Eight and a co-sponsor with the profile of Red Bull.

“We have no on-track expectations given Casey’s V8 experience, but his work ethic, attitude and desire to be successful is a perfect fit for Pirtek and our franchisees and customers.”

Triple Eight principal Roland Dane commented: “It has always been important for Triple Eight Race Engineering to have partnerships with strong brands and good people and we get both those things with Pirtek in this program.” 

“Obviously Pirtek had some great years with SBR and Marcos and what was achieved during that era still resonates with the fans.

“Like Marcos, Casey is the ultimate professional and I think everyone involved is looking forward to being a part of his transition from two to four wheels.”

Two-time MotoGP world champion Stoner, added: “I am not promising we can deliver what Marcos did before heading off to NASCAR, but we will be trying to learn and develop as quickly as we can and see what that brings.”

The women’s South Africa national cricket team have secured a six-year sponsorship deal with financial services group Momentum just before the ICC Cricket World Cup.

“This is a landmark sponsorship for our national women’s team, being the first significant financial backing they have ever received,” said Cricket SA’s acting CEO Jacques Faul in Potchefstroom on Friday.

“This deal will also go a long way to assist our development programmes to increase the depth in our women’s game.”

Faul said it would be a massive confidence boost for captain Mignon du Preez and the rest of the side, who would now take to the field in India with a sponsorship logo on their shirts for the first time.

He admitted women’s cricket was a difficult product to sell because of its limited media exposure.

“Women’s cricket in South Africa has been badly neglected and it’s hugely challenging for the affiliates to give equal attention and allocate resources to all the different facets of the game.

“The sponsor’s attitude has been fantastic and we want to make women’s cricket as close to a professional setup and we can, otherwise we will never be able to challenge the likes of England or Australia.”

Women’s cricket in South Africa had suffered the same disadvantages as the national netball team and other sports which were non-professional.

“We talk a lot about gender equality, but we don’t fund it, but this is a start and hopefully the ICC are also moving in that direction to give women more exposure.”

“The more we see it on television, the better it will be, but it needed someone to come to us and say ‘we want to do it’.”

Momentum’s brand manager Danie van den Berg said their recent association with the One-Day Cup had been a massive boost for them and, while they realised they would never get the same benefit from the women’s game, it fitted with their image to promote the role of the family as well as gender equality.

The ICC Women’s World Cup will be held from January 31 to February 17 in India.

South Africa play their first game of the tournament against New Zealand on February 1.

IndyCar’s Panther DRR announced Thursday that the Mecum Auction Company has become a sponsor of the team and the No. 22 Panther DRR machine for the 2013 and 2014 IndyCar seasons.

Founder and President of Mecum Auctions Dana Mecum noted, “Last season’s inaugural sponsor partnership with Panther DRR was very exciting for Mecum Auctions with our fantastic finish at the Indianapolis 500. The entire Mecum family has been involved in racing for many years, it makes us very happy to announce our commitment to two more years of sponsorship with a passionate team with such deep racing roots like Panther DRR.” 

“We’re proud of our continued partnership with the Mecum Auctions. To align our team and valued team sponsor partners with such a well-respected, successful and growing brand is truly a privilege. We look forward to working with Dana and his entire team both on and off the track over the next several years,” commented Panther DRR owner, Dennis Reinbold. 

Oriol Servia, back for a second season with Panther DRR, will drive the No. 22 Mecum Auctions car at the Indianapolis 500, as well as several other IZOD IndyCar events in both 2013 and 2014. This partnership is an extension of the relationship that began in 2012, where Oriol Servia drove the No. 22 Mecum Auctions machine to a fourth placed finish at the 96th running of the Indianapolis 500. 

“Mecum Auctions and Panther DRR share a passion for the automotive industry, so this couldn’t be a better fit. We’re excited to build upon the success we had last year at the 500 with a fourth placed finish and perform at the very highest level on behalf of Dana, his employees, valued customers and the entire Mecum family,” stated Panther DRR co-owner Robbie Buhl.