Boston Celtics Expands Sponsorship Deal with Mohegan Sun
By Community | January 31, 2013
Boston Celtics have re-signed Mohegan Sun in a further two year deal which includes the rebranding of the Celtics Club Green presented by Mohegan Sun.
Through the partnership, Mohegan Sun is the exclusive sponsor of the team’s free subscription based e-newsletter and will also offer Club Green subscribers fantastic sweepstakes opportunities, special offers for casino visits and more.
“We are proud to welcome Mohegan Sun back as a valued partner of the Boston Celtics,” Ted Dalton, Senior VP Corporate Partnerships and Business Development of Boston Celtics said. “The new ‘Club Green presented by Mohegan Sun’ will give Celtics fans the latest information on the Celtics, and with the involvement of Mohegan Sun, the opportunity to win great prizes and giveaways.”
“We chose to prioritize this partnership with the Celtics because they always represent the best of Boston sports,” George Galinsky, Vice President of Marketing Communications of Mohegan Sun said. “They’re a world-class organization with great core values and an amazing fan base which aligns with the interests of our customers and our long-term Brand objectives.”
In addition to being the presenting sponsor of Club Green, the new partnership will provide Mohegan Sun with access to Celtics tickets and player appearances throughout the season. Mohegan Sun also receives DLP courtside signage and will have a presence on www.celtics.com and the team’s Facebook and Twitter pages.
“The partnership between Mohegan Sun and the Celtics is progressive,” said Daniel Parise, Associate Managing Director of Scout Sports & Entertainment. “It creates an innovative and customized relationship for two leadership brands to become deeply involved in the natural media platforms of today’s consumers and fan bases.”
Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most distinctive and spectacular entertainment, gaming, dining and shopping destinations in the United States.
The Celtics deal is one of many long-standing and unique partnerships that Mohegan Sun has procured in the last few years, including the likes of the New York Yankees – with the establishment of the Mohegan Sun Sports Bar, TD Bank Garden – home of the Boston Bruins and with Patriots Place at Gillette Stadium – home of the New England Patriots, among others in Connecticut, Massachusetts, Rhode Island and New York.