MLB Pitcher C.J. Wilson to Endorse Head & Shoulders

Head & Shoulders, prostate the official shampoo of Major League Baseball (MLB), today announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.

With incredible talent on the mound, a diverse portfolio of hobbies including one of the most popular Twitter accounts in baseball, and not to mention, great looking hair, C.J. was an ideal choice for Head & Shoulders as the brand marks its third year as Major League Baseball’s official shampoo. “Head & Shoulders is an iconic brand that I trust to take care of my hair and scalp so I can concentrate 100 percent on and off the mound,” said Wilson.

During an event in New Orleans surrounding Super Bowl XLVII on Wednesday, Keisel passed the baton – or shampoo bottle – to Wilson, marking the handoff from football season to baseball season.

Representing the brand throughout the 2013 MLB season, C.J. is declaring it’s the Season of the Whiff as he introduces guys to Head & Shoulders’ latest product in its “for men” portfolio – new Head & Shoulders with the handsome scent of Old Spice.

“We are excited to bring these two iconic brands together, giving guys a double dose of confidence by not having to worry about flakes and having the handsome scent of Old Spice,” said Michael Sabbia, Brand Manager for Head & Shoulders, North America, Procter & Gamble. “Having a guy like C.J., who shows confidence both on and off the field, is a great way to bring scalp and hair care to the forefront for guys everywhere.”

C.J. will be featured in an integrated campaign that will include traditional advertising, public relations, in-store displays at major retailers and a consumer engagement movement set to launch in March of 2013.