Sean John, allergist a clothing and fragrance company owned by hip-hop mogul Sean Combs have announced they will be presenting sponsors of musical performances during the State Farm All-Star Saturday Night festivities, pregame and halftime of the 2013 NBA All-Star Game.

Alicia Keys is being billed as the headliner; she will perform some of her hits at halftime of the All-Star Game on Sunday, Feb. 17. Ne-Yo will perform during the pregame festivities, while Grammy award-winning artist John Legend will sing the National Anthem.

Sean John and Macy’s will display its latest fashion atlive NBA experiences at Macy’s stores, which will feature NBA legends and current players.

“With this partnership, Sean John and the NBA are fusing the worlds of style and sports to create fashiontainment,” said Jeff Tweedy, President of Sean John. “Together with Macy’s, our exclusive retail partner, we’re excited to launch a series of events and activities that will allow us to showcase the Sean John brand.”

This year’s All-Star Game is held in Houston, one of the nation’s hottest media markets.

“Sean John has been a long-time partner of Macy’s, and we’re thrilled to combine efforts in support of the NBA, one of America’s greatest sports organizations,” said Fred Marione, Macy’s vice president, men’s merchandise marketing. “This dynamic program includes engaging live events at Macy’s stores, allowing us a new opportunity to share the fashion and entertainment expertise of our brands with basketball fans nationwide.”

Toyota distributor in UAE, pills Al-Futtaim Motors and the UAE Football Association have jointly announced that Toyota will be the official automotive supplier for the UAE Football Association National Teams for the coming four years.

The UAE Football Association stands to get 30 Toyota vehicles inclusive of 120, stomach 000 kilometers service package for each car.

“We are delighted with this partnership as it gives us a chance to build a closer relationship with a young population including the players, officials and fans, in line with Toyota’s strategic focus on younger, more agile and fun cars,” said Simon Firth, Managing Director Al-Futtaim Motors.

NRL’s Brisbane Broncos have agreed a new sponsorship deal with Hyundai with their initial promotion allowing  giving away two cars to Broncos’ members as they celebrate the team’s 25th anniversary.

Hyundai, the fifth largest auto maker in the world, has joined in a three-year partnership with the Broncos.

“Broncos fans are absolutely our demographic, I have no doubt about that,” said Hyundai’s Queensland regional manager, Terry Mulcahy.

“Through this sponsorship arrangement I believe Hyundai, as the Broncos have done, can grow to number one in most areas. This is a genuine alliance where the two names can become synonymous with success.”

And Hyundai will also reward Broncos members by giving away one car at a members’ season launch party later this month, and another one at a home game later this year.

In addition, members who buy a Hyundai in Queensland are eligible for a loyalty bonus of up to $1000 – just because they are a part of the club.

Broncos general manager of marketing and commercial operations, Terry Reader, said the three-year sponsorship agreement with Hyundai was a fabulous incentive for members.

“With any new sponsorship agreement the Broncos look to work with partners who support our business goals of growing and rewarding members, and Hyundai has certainly reached those objectives in this deal,” he said.

“The payment to our members who purchase a new Hyundai vehicle is called a loyalty bonus for a reason. That is exactly what it represents – loyalty by our fans to a sponsor, and loyalty from a sponsor back to our members.”

St Helens Saints have further strengthened their partnership with South Stand sponsors Solarking. 

The agreement will see the company became the Club’s Official Green Partner and develop the successful existing relationship. 

Solarking supply, design, install and commission various micro-generation technologies including LED lighting, Solar PV and Thermal and Heat Pumps to commercial and domestic customers. 

They sponsored the South Stand in Saints’ inaugural season at Langtree Park and the agreement realises a significant investment in the club. 

“This partnership demonstrates we are leading the way in green innovation,” said Saints Head of Sales and Marketing Dave Hutchinson. “Solarking will become our Official Green Partner – a unique symbol of our commitment to sustainability. 

“Solarking have shown fantastic support for Saints since day one of our new home here at Langtree Park and to further strengthen our partnership is typical of the loyalty a local company such as Solarking give to the club. 

“We are looking forward to many new initiatives and working together in the future.” 

Andy Mikhail from Solarking added: “We are delighted to continue our partnership with the Saints. There is a strong synergy between both our brands and we are looking forward to developing that relationship further.” 

America’s Cup team, Oracle Team USA announced that Yanmar has been selected as Official Technical Partner.

Yanmar, a Japanese company with an intimate knowledge of the world’s oceans, will provide engines for Oracle Team USA’s chase boats during the bid to defend the 34th America’s Cup this September.

Yanmar President Takehito Yamaoka gave his full backing to the partnership, saying: “We are fully committed to supporting Oracle Team USA in their bid to win the 34th America’s Cup. Yanmar is proud to become the Official Technical Partner for Oracle Team USA. It is a natural partnership in such a technically demanding field as high performance sailing. We believe their high standards and dedication to perfection complements the way Yanmar operates.”

Through the partnership, Yanmar will provide reliable power for Oracle Team USA’s chase boat program based in San Francisco. The team operates a fleet of chase boats which serves to assist all aspects of the program, from launching the racing yachts to on-water safety. As the team’s AC72 yachts can reach speeds of up to 40 knots, the Yanmar engines will allow the chase boats to maintain the power, agility and endurance required to support the yachts through the variable conditions on the San Francisco Bay.

“We are very excited to partner with Yanmar for this 34th America’s Cup campaign,” said Oracle Team USA CEO Russell Coutts. “Yanmar is recognized world-wide for their tremendous expertise in marine engines and technology. It is their precision engineering that will power our chase boats, allowing us to perform the many critical functions required both throughout training and on race day. Yanmar provides a vital component to our program, and it is fantastic to have them onboard.”

ScottishPower has today been named Official Partner of Scottish Cycling.

The sponsorship is the largest of its kind ever committed to Scottish Cycling and complements ScottishPower’s commitment to supporting home-grown talent and improving the quality of outdoor facilities available throughout the country.

Speaking at today’s announcement, cough Keith Anderson, clinic Chief Corporate Officer of ScottishPower, said: “We hope our commitment to cycling in Scotland will help to inspire a new generation of riders following a tremendous Olympic Games in London and the forthcoming Commonwealth Games in our hometown of Glasgow.

“Cycling can play a huge part in leading a healthy, active and greener lifestyle, so in addition to supporting the best young riders in the country, we’re already looking at ways to help get more people, of all ages, outside and having fun on their bikes.”

As a direct result of the sponsorship, Scottish Cycling will nurture the potential Olympic and Commonwealth medallists of the future by establishing the ScottishPower National Youth Racing Series and employ a dedicated development officer to run the programme. This will provide some of Scotland’s most talented young riders, aged 8 – 16 years, with access to multi-discipline regional level racing throughout Scotland.

Craig Burn, Chief Executive of Scottish Cycling, added: “Today’s announcement is a significant boost to the sport of cycling in Scotland. The ScottishPower National Youth Racing Series will enable our best young riders compete against each other on a regular basis and our development officer will be able to support event organisers and volunteers to put on the highest quality competition opportunities for youngsters throughout the season.

“Not only that, but the commitment from ScottishPower to help us improve outdoor facilities and encourage people of all ages and abilities to get on their bikes is very encouraging. Scottish Cycling is looking forward to working with such a proactive partner in the years ahead.”

 

Tudor, malady the prestigious Swiss sporting watch brand, pills has become the Timing Partner of the FIA (Fédération Internationale de l’Automobile) World Endurance Championship (WEC).

Tudor brand director Philippe Peverelli commented: “TUDOR is very happy to communicate its passion for motor sports through the WEC, a legend in endurance racing. This technological showcase represents what drives us forward everyday: our commitment to quality and our passion for performance.” 

Launched in June 2011 by the FIA and the ACO (Automobile Club de l’Ouest), the WEC perpetuates the historical links with the World Championship for Makes in the 1950s, 60s and 70s, the World Endurance Championship Group C in the 1980s and the World Sportscar Championship in the 1990s. With 8 races over the course of the 2013 season, the FIA World Endurance Championship alternates between legendary circuits (Silverstone, Spa-Francorchamps, Le Mans, Interlagos and Fuji) and locations where the history of motor sports remains to be written (Austin, Shanghai, Bahrain). If the WEC has become one of motor sports’ iconic championships, it owes it for the most part to the very high level of its field – the most prestigious car makes are back – as well as to the environmental stakes that have made today’s WEC one of the most brilliant displays of race car technology. 

It is with this same spirit of performance that, for decades, Tudor has been creating chronographs known for their remarkable technical superiority and extreme reliability, in a masculine, retro chic style that exudes seduction – watches such as the legendary TUDOR chronographs of the 1970s, much sought-after by collectors, of which the TUDOR Heritage Chrono is the legitimate heir. 

Considering TUDOR’s long-standing role as a major player in the prestigious, sport-chic watchmaking domain, the brand’s commitment as Timing Partner of the WEC is perfectly coherent with the com- pany strategy set forth in previous years. Furthermore, the passion for performance that unites the WEC and TUDOR is the same as the driving force that connects the brand to Porsche Motorsport and to legendary Italian motorcycle brand Ducati, as Timing Partner. 

Speaking of the WEC’s new Timing Partner, Pierre Fillon, president of the ACO, said: “the Automobile Club de l’Ouest, promoter of the FIA World Endurance Championship and creator of the 24 Hours of Le Mans in 1923, is thrilled with the new partnership with TUDOR. Thanks to this prestigious watch brand, the FIA World Endurance Championship has found the ideal partner, who shares with the ACO the values of endurance racing, a discipline based on surpassing oneself, sportsmanship and advanced technology.”