FireIce Extends Title Sponsorship of Jay Payne’s NHRA Car

By Community | February 14, 2013

NHRA Drag racing champion Jay Payne has agreed a contract extension from longtime sponsor FireIce.

The deal keeps the FireIce brand on Payne’s Peak Motor Oil Top Alcohol Funny Car as a major associate and continues the title sponsorship of Payne’s FireIce Pro Mod car through 2015.

“Jay’s our guy,” said Michael Cordani, CEO of GelTech Solutions, the parent company of FireIce. “Since Jay got the deal with Peak for his Funny Car we’ve been approached by several other teams about helping them but the reality is we never left Jay. We just gave up the primary position so Jay could be better funded. We’ve still been on his Funny Car, and of course the Pro Mod car too, and we’re staying with Jay moving forward.”

Payne’s relationship with FireIce began midway through the 2008 season when a title sponsorship was unveiled on his Top Alcohol Funny Car at the Kansas race. They later added the Pro Mod car when Payne decided to contest both classes.

FireIce is a patent-pending fire suppressant used for direct attack of fires as well as a medium-term retardant for structure protection. FireIce, a GelTech Solutions product, can be used in all types of apparatus such as fire extinguishers, pumper trucks and aerial units for wildfires, as well as home defense units for personal home protection.

“We’re thrilled to know that FireIce will be with us for many more years,” Payne said. “The best way I know how to say thank you is to go out there and win Pomona this weekend, so that’s what we’re going to try and do.”