ASICS America has announced its continued relationship with decorated long distance runner Deena Kastor, pills who has been with the brand since 2001.

One of the greatest women’s distance runners of all time, order Kastor is well-known for victory in the 2006 London Marathon where she became the fastest female marathoner ever. Kastor also won a bronze medal in the women’s marathon at the 2004 Olympics, becoming the second American in Olympic history to medal in the event.

“ASICS has been an incredible partner for me over the course of my career, and I’m excited to continue my relationship,” Kastor commented. “I have long admired the quality of ASICS shoes and apparel, and strongly believe in the brand so it is a huge honor for me to continue to represent it. This long-lasting partnership has been very important to me – professionally and personally – over the last ten plus years, and I look forward to what lies ahead.”

On the heels of her recent return to competition with a 3^rd place finish at the USATF Cross Country Championships and a win at the Kaiser Permanente Rock ‘n’ Roll Pasadena Half Marathon, Kastor will compete in the ASICS Los Angeles Marathon next month, her second marathon since the birth of her daughter two years ago and her first time competing in the event. The marathon will also serve as Kastor’s homecoming, as she grew up in nearby Agoura Hills, Calif.

“Deena has been an incredible ambassador and role model for the ASICS brand, and truly embodies our mission to strive for continuous improvement,” says ASICS Vice President of Marketing, Erik Forsell. “Her exceptional drive and dedication to the sport is an inspiration to us all. We look forward to cheering her on at the ASICS Los Angeles Marathon and continuing with our partnership for years to come.”

Michelin and Sebring International Raceway have extended their relationship through 2014 it was announced today. 

Having linked the paddock and infield of the iconic 3.74-mile circuit both literally and figuratively for the 2011 launch of the MICHELIN Pilot Super Sport tire, Michelin will build on that success for the launch of the newest member of the Michelin Pilot family of Ultra High Performance tires, the new MICHELIN Pilot Sport A/S 3TM tire.

As part of the agreement, the Turn 17 Michelin Bridge will now feature the MICHELIN Pilot Sport A/S 3 tire as Michelin continues as the Official Tire of Sebring International Raceway. The new signage will debut in front of an audience of over 175,000 fans attending the Mobil 1 Twelve Hours of Sebring fueled by Fresh from Florida race weekend, March 13-16, 2013.

“Our MICHELIN Pilot Sport family of Ultra High Performance tires are born from endurance racing with technologies and innovations we have developed in open competition at Sebring and Le Mans,” said Don Byrd, vice-president, marketing, Michelin Americas Small Tires (MAST). “The fans at Sebring know and appreciate total performance and that is exactly what the new MICHELIN Pilot Sport A/S 3 delivers for enthusiasts and their own vehicles. The turn 17 bridge linking the pit and paddock area to the infield and the fans is the ideal visual link connecting our MICHELIN Pilot Sport A/S 3 tire’s endurance racing technology to consumers.”

From a competition standpoint, the 61st Mobil 1 Twelve Hours of Sebring race provides a true test of the balance of tire performance as exceptional handling, braking, power down and extended wear all contribute to overall performance. Michelin and its technical partner teams from BMW, Audi, Porsche and Peugeot have taken the overall 12 Hour race victory at Sebring in each of the past 14 consecutive years.

The MICHELIN Pilot Sport A/S 3 tire, born from endurance racing, launches in the United States this summer and is appropriately featured on the newest signage around the Turn 17 Sebring circuit.

“We are delighted to continue our relationship with Michelin as the official tire of Sebring and to help them feature the all-new MICHELIN Pilot Sport A/S 3 tires,” said Tres Stephenson, Sebring president & general manager. “Michelin became the first tire maker and just the fourth manufacturer (joining Porsche, Ferrari and Audi) inducted into the Sebring Hall of Fame in 2010. Michelin technical partner teams have won the Mobil 1 Twelve Hours of Sebring for the last 14 consecutive years. Our Sebring fans know and respect Michelin.”

The MICHELIN Pilot Super Sport and MICHELIN Pilot Sport A/S 3 tires owe their excellence to years of success in the world’s most demanding endurance races. The MICHELIN Pilot Super Sport tire integrates technologies that have demonstrated their validity and efficiency at the highest levels of motorsports that have helped it to become the new benchmark in UHP tires.

Two of the three most innovative technologies featured in the MICHELIN Pilot Super Sport tire were developed at Sebring and at the 24 Hours of Le Mans: a Bi-Compound tread, allowing for exceptional grip and endurance and Twaron, a high-density fiber providing the MICHELIN Pilot Super Sport tire with superior high-speed stability.

“Michelin seeks out open competition like the American Le Mans Series and WEC for many reasons including a technical push to constantly innovate and develop new technologies, while allowing consumers to see our performance advantages for themselves,” said Chris Baker, director, motorsports, Michelin North America. “Adding our signage and relationship with an iconic venue like Sebring reinforces that approach.”

North Carolina-based Bebida Beverage Company (BeBevCo.) confirmed today that they have reunited with FAS Lane Racing to become an associate sponsor on the team’s No. 32 Ford Fusion for the 55th running of the Daytona 500.

In 2011, erectile KOMA Unwind partnered with the Frank Stoddard-owned team for the Pure Michigan 400 at Michigan International Speedway with veteran racer Ken Schrader behind the wheel. Next weekend, viagra KOMA Unwind returns to the Cup scene for their Daytona 500 debut with former two-time NASCAR Sprint Cup Series champion Terry Labonte at the helm. 

The team will promote the company’s quickly-growing and popular KOMA Unwind Relaxation Drink brand on their No. 32 Ford Fusion for “The Great American Race”. The event will mark the first race that KOMA Unwind has backed Labonte.

Developed by BeBevCo., KOMA Unwind relaxes those who drink it. It also helps them improve both the duration and quality of their sleep with flair and favor. KOMA Unwind is formulated to relax the body, mind and soul. It is the perfect lifestyle beverage for those who can appreciate reduced stress, reduced anxiety or a great night of sleep.

The relaxation or “anti-energy” drink category is a fairly new to the beverage industry. This type of drink is dedicated to helping consumers achieve a level of relaxation without the use of pills or alcohol.

With plans to have a healthy presence in Motorsports this season, KOMA Unwind hopes to continue feeding the flames of a “relaxation revolution” in a way to chill without a pill. 

“We’re very proud and excited to be reuniting with FAS Lane Racing for the Daytona 500,” said Brian Weber, CEO of BeBevCo. “It’s also an honor for us to have a racing icon like Terry Labonte representing our brand in such a prestigious race.”

Toyo Tire U.S.A Corp has announced its partnership with Robby Gordon OFF-ROAD’s Stadium SUPER Trucks (SST), price becoming the first tire manufacturer to sign for the 2013 inaugural season of stadium-style off-road racing.

Robby Gordon OFF-ROAD’s Stadium SUPER Trucks is a new breed of off-road featuring live motorsports, doctor bringing back what was once the concept of legendary racer Mickey Thompson. Robby Gordon’s new concept of Stadium racing involves high-powered off-road trucks racing on challenging dirt tracks consisting of huge jumps, crossovers, and tight corners. The 2013 season will be comprised of 12 heart-pounding events providing action in the greatest venues across North America.

Toyo Tires will have multiple Stadium SUPER Trucks equipped with its popular Open Country M/T including that of No. 7 Robby Gordon. Toyo Tires first partnered with Gordon in 2006 and have maintained a winning relationship ever since. Gordon has delivered multiple championships, wins and podium finishes for the Toyo Tires brand. Accomplishments include the 2012 Best in the Desert Class 1500 Champion and Best in the Desert Grand Champion, 2009 SCORE Overall Point Champion and SCORE Trophy-Truck Champion, Overall 2006 Baja 1000 Winner and many Dakar Rally Stage wins.

Additional drivers representing Toyo Tires series will be announced at a later date. Toyo Tires will also be the presenting tire sponsor at two televised events including the Season Opener at University of Phoenix Stadium in Glendale, AZ on April 6.

“To have Toyo Tires come on board as the first tire manufacturer for Stadium SUPER Trucks Series is a big deal,” said Series President Robby Gordon. “I’ve had a great relationship with Toyo Tires over my racing career and I think it’s great for them to join our series and understand my vision for the future of off-road racing. I’m thankful and excited to start providing some great events for fans to enjoy.”

“Robby Gordon’s new Stadium SUPER Truck series will take off-road racing to the next level, introducing the sport to a new and larger audience both in stadiums across North America and on NBC television,” said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp. “We look forward to being a part of the excitement and competition while showcasing the quality and performance of our tires on super trucks driven by the world’s best off-road racers.”

Troy Healthcare, ailment LLC, capsule maker of Stopain, view a line of leading topical analgesic products that provides pain relief from arthritis, muscle aches and back pain, has signed a sponsorship agreement with the Arena Football League’s (AFL) Philadelphia Soul for the 2013 season.

Recently Stopain announced Ron Jaworski, managing owner of the Philadelphia Soul, former Philadelphia Eagles quarterback and current ESPN Football analyst, as its national spokesperson.

Working with Jaworski, Stopain determined that a corporate partnership with the Philadelphia Soul was a win-win.

“So many athletes are plagued with muscle and back pain, so there’s certainly a direct connection with the Stopain brand. And we found the Philadelphia Soul fan base to be extremely interested in team sponsors and loyal to their products. This partnership is highly relevant to our brand and will help us increase awareness for Stopain with Arena Football fans and professional sports,” noted Thomas Cicini, Sr., President and CEO of Troy Healthcare.

 

Schneider Electric and Amaury Sport Organisation have announced today the signing of a partnership for the Paris Marathon, for which Schneider Electric will become the first ever title sponsor.

The start of the Schneider Electric Paris Marathon will take place on Sunday 7th April on the Champs Elysées.

By signing for a period of four years with the prestigious Paris Marathon, Schneider Electric, the global specialist in energy management, has joined the circle of major firms that are official sponsors of other major marathons in the world, such as New York, London, Berlin or Chicago.

Boasting 50,000 participants and excellent media coverage, the Schneider Electric Paris Marathon is the opportunity for this major global company, with operations in more than 100 countries, to reinforce its image and boost its reputation throughout the world. This event is also a means to further raise awareness of the Schneider Electric brand amongst the general public.

According to Aaron Davis, Schneider Electric’s Chief Marketing Officer: “The mission of Schneider Electric is to help people make the most of their energy, by becoming more efficient, reducing energy waste, fighting against climate change for example, each time carrying out wide-ranging collective actions engaging as many people as possible.

“The Schneider Electric Paris Marathon is the perfect platform to emphasize our brand values: care, connect, challenge and commit. We see a unique opportunity to link our brand to the spirit and values embodied by the timeless challenge of the marathon, but with a focus on the people, the technologies and the ability to do things differently. As any student of climate issues can tell you, the race is on and we need to run faster to solve issues that become more acute with each passing day. In the long-term, our ambition is to make the Schneider Electric Paris Marathon the first energy positive race in the world.”

Yann Le Moenner, Managing Director of Amaury Sport Organisation, said: “It makes us both delighted and proud to be able to associate a prestigious brand such as Schneider Electric to one of the world’s biggest marathons. The emerging relationship between our two organisations heralds a partnership with considerable added value, benefiting from the know-how of each of the parties. As regards the Schneider Electric Paris Marathon, we are already delighted by the developments that Schneider Electric’s expertise will bring us in many domains”.

British Speedway team, Belle Vue Aces has signed a major sponsorship deal with Rentruck, a rochdale based an and car rental company.

The club will be known as the Rentruck Aces under an agreement worth five figures a year.

The period was mutually acceptable to both parties with Rentruck keen to be in position as main sponsor when the club move to their new stadium, even though Manchester City Council sanction is still awaited.

Apart from Rentruck, the club’s race suits will also include the logo for Coolrunning, the company’s refrigerated truck division.

Aces chief Chris Morton said: “David Gordon and I have had an involvement with Rentruck right from when we took over Belle Vue in 2006.

“They have helped us with vehicles, mainly vans for riders. We have enjoyed that relationship and now we are expanding on that.

“Three years is a time which suits both sides. With the advent of the new stadium they wanted that period and we were happy to agree.”

Kyle Busch Motorsports (KBM) announced today that GunBroker.com – which will celebrate its 10th season as a NASCAR team sponsor in 2013 – will adorn Joey Coulter’s No. 18 Tundra in the season-opening NextEra Energy Resources 250 at Daytona (Fla.) International Speedway Feb. 22.

GunBroker.com, the world’s largest online auction of firearms, parts and accessories, will also serve as the primary sponsor on KBM’s flagship Tundra for four additional races in 2013 – Bristol (Tenn.) Motor Speedway Aug. 21, Las Vegas (Nev.) Motor Speedway Sep. 28, Phoenix (Ariz.) International Raceway Nov. 9 and in the Truck Series finale at Homestead-Miami (Fla.) Speedway Nov. 15. 

“GunBroker.com has been a team sponsor in the Truck Series for several years, so it’s rewarding to know that this year they want to be associated with our No. 18 Tundra at Kyle Busch Motorsports,” Coulter said. “They will be our primary sponsor at some of my better race tracks, so our goal is to get them to victory lane this season. They also are the sponsor of the final race of the year at Homestead, so hopefully they will be helping us celebrate a championship.”

Coulter earned his first Truck Series win at Pocono (Pa.) Raceway last August and captured three pole awards during the 2012 season.