Polaris Becomes Presenting Sponsor of Mint 400 Off-Road Race
February 25, 2013
Polaris Industries Inc has joined General Tire and a host of dedicated sponsors in support of “The Great American Off-Road Race” – The 2013 General Tire Mint 400 Presented by Polaris.
Polaris is a global sales leader in off-road vehicles, and its RZR line is the leader in innovation in sport UTV design worldwide. Based in Medina, Minnesota, Polaris has been manufacturing vehicles for nearly 60 years and is the preferred UTV platform for desert off-road racing.
“We are thrilled to have Polaris as the presenting sponsor for the 2013 Mint 400,” said Mint 400 CEO Matt Martelli . “The UTV Class has exploded in growth over the past few years because they are affordable to campaign and virtually race-ready from the showroom floor. You can literally go buy a Polaris RZR from a dealer – and with a few modifications be out racing the next weekend! It’s really exciting to watch people get into these vehicles and then become die-hard off-road race fans!”
“The Mint 400 is a legendary race. I raced it myself last year as a co-pilot and it was brutal! I can’t wait to tackle it this year as a driver. We are not just employees at Polaris, we are enthusiasts. After getting introduced to off-road racing through our relationship with the Jagged X Team, I was hooked,” commented Craig Scanlon , general manager, Recreational Off-Road Vehicles for Polaris.
To help capitalize on the newly-formed partnership with Polaris, The Mint 400 has named UTV Underground.com as the official Mint 400 UTV Class media outlet. They will provide daily updates of the Mint 400 UTV festivities and racing, including expansive coverage of all Polaris racing teams. Photo galleries and articles, as well as post-race video clips will be shared with UTV enthusiasts across The Mint 400 and UTV Underground social media networks.