PaucoPlast Expands Sauber F1 Sponsorship

PaucoPlast AG, a company specialising in the manufacture of carbon/composite parts, has announced it has expanded it’s partnership with Formula One team Sauber.

PaucoPlast will become the Technical Partner of the Sauber F1 Team. The PaucoPlast logo will be displayed on both the car (on the rear section of the sidepods) and the team’s equipment.

“We have been working very closely with PaucoPlast for many years now,” says Monisha Kaltenborn, Team Principal of the Sauber F1 Team. “For us, PaucoPlast represents a guarantee of production quality and delivery reliability when it comes to complex carbon-fibre parts such as the floor, brake ducts and body elements. The close geographic proximity of the two companies to one another also assists our partnership. I’m delighted that we’re now stepping up our cooperation another notch.”

“The passion and efficiency of the Sauber F1 Team when it comes to a challenge as complex as Formula One excites and inspires us time and again,” says PaucoPlast CEO Philipp Schranz. “It is a philosophy that we apply in every one of our projects. That’s why we’ve been keen to explore a more in-depth partnership.”

PaucoPlast was founded by Paul Pfenninger and Conrad Rapp in Erlenbach on Lake Zurich in 1970. The company produced its first body for the Sauber C3 in 1973.

J.M. Smucker Joins USOC as Official Sponsor for Next Two Olympics

The United States Olympic Committee has announced that The J.M. Smucker Company will be an official sponsor of the 2014 and 2016 U.S. Olympic and Paralympic Teams in Sochi, Russia, and Rio de Janeiro, Brazil.

Four brands – Smucker’s, Folgers, Jif, and Smucker’s Uncrustables Sandwiches – will activate within the following product categories: packaged fruit and nut spreads, packaged ground or whole bean coffee, and packaged refrigerated/frozen hand-held sandwiches.

“We have always taken great pride in the athletes that strive to represent the United States in the Olympic Games and are truly honored to have this opportunity to help support their dreams,” said Richard Smucker, Chief Executive Officer of The J.M. Smucker Company. “At Smucker our purpose is to help bring families together for memorable moments, and these gifted athletes do exactly the same thing for the entire country with their hard work, determination and, ultimately, unforgettable performances on the world stage.”

Smucker’s sponsorship of the USOC is effective immediately.

“We’re proud to welcome The J.M. Smucker Company and its acclaimed lineup of brands to the U.S. Olympic family and to our steadfast roster of USOC sponsors – the team behind the team,” said Scott Blackmun, Chief Executive Officer of the USOC. “This partnership provides America’s athletes with valuable support and resources, affording them greater focus toward achieving their lifelong goal of representing the United States at the Olympic Games.”

In addition to financial support, all Smucker participating brands will provide athletes and coaches at the U.S. Olympic Training Centers and additional team venues with a variety of delicious food products on a daily basis. 

WTA Inks Deals with Chinese Electronic Brand

The Women’s Tennis Association (WTA) announced a multi-year agreement with Megton Electronic Lighting Co. Ltd., a Chinese LED tennis court and general sports facility lighting company.

Through the partnership, Megton will become the official lighting system partner for the WTA in the Asia Pacific region, reports Xinhua.

The deal marks the fourth agreement signed by the WTA in the region in the past two years, following partnerships with Jetstar, Peak and California Products.

“The WTA’s continued growth and success in the Asia-Pacific region is driven by great partnerships with industry leaders such as Megton,” said WTA chairman and CEO Stacey Allaster here. “Megton is committed to both growing the sport of women’s tennis in China and beyond through their best-in-class and environmentally friendly lighting products.”

“Partnering with the WTA provides Megton with a perfect platform to showcase our products to the world,” said Liu Dongyu, chairman of Megton.

“Megton brings to the sport the concept of healthy, environment- friendly and energy-saving sports lighting. As a pioneer in the Asia Pacific region, Megton implements LED technology which is capable of saving 50-percent on energy usage. Such a new lighting system has a promising future both in China and around the world.”

Austin360 Get Naming Rights to Circuit of The Americas Amphitheater

Circuit of The Americas today announced that Austin360, capsule Central Texas’ most comprehensive entertainment publication, which is owned and published by the Austin American-Statesman, has reached an agreement to become the naming rights partner for the Circuit’s new amphitheater.

The Austin360 Amphitheater, which features the region’s largest permanent stage and has the capacity for 14,000 fans, is scheduled to open Friday, April 5, with performances by country music superstar Kenny Chesney and one of country music’s hottest new stars Kacey Musgraves. Specific terms of the multi-year agreement were not disclosed.

Through the partnership, the Circuit and Austin360 will work collaboratively to increase awareness of the new venue and its spectacular viewing experience, advanced acoustic design, and fan friendly, modern setting. The Austin360 Amphitheater has an agreement with Live Nation, the world’s largest entertainment company, to bring national touring acts to the facility. Fan favorites, such as Jimmy Buffet, Dave Matthews Band, Train, Zac Brown Band, Jason Aldean, The Avett Brothers and The Lumineers, have already been announced to take the stage during the amphitheater’s inaugural year. Additional concerts and festivals are also planned with production and promotional support from other entertainment companies, including Austin’s own C3 Presents.

“Circuit of The Americas is delighted to welcome Austin360 as the naming rights partner for our new amphitheater,” Circuit of The America’s Founding Partner Bobby Epstein said. “Partnering with the largest and most successful media company in Central Texas gives us a tremendous advantage as we introduce a brand new concert stage into Austin’s established music scene. In addition to the benefits of working with a local company, we can leverage Austin360’s robust, multi-media content platforms, as well as those of its publisher, to market and promote what will be a truly exceptional entertainment experience in a world-class facility that calls the ‘Live Music Capital of the World’ its home.”

“Austin360 and its online counterpart, Austin360.com, is the community’s go-to source for what’s new, hip and happening in the greater Austin area,” Susie Ellwood, publisher of the Austin American-Statesman noted. “Our publication covers all aspects of the Central Texas entertainment scene, and lending its name to Circuit of The Americas’ new state-of-the-art entertainment venue is a great fit for the Austin360 brand and the audiences it serves. We’re excited to be part of the Austin360 Amphitheater’s grand opening in April and the facility’s freshman season, which promises to deliver a fantastic mix of live music from some of the country’s top performers. We’re certain the Austin360 Amphitheater will quickly join the short list of hot spots music lovers must experience first-hand.”

Olympic Medalist Michael Jamieson Joins Speedo as Ambassador

Speedo has announced today that Olympian and current star of British swimming Michael Jamieson will become their latest Speedo Ambassador. 

Michael, who won silver in the 200m breaststroke at London 2012 and more recently won silver in the same event at World Short Course Championships in Istanbul, will work with Speedo to promote swimming across the country.

Jamieson said: “I have been swimming since I was four years old and have always worn Speedo. I am really looking forward to a great partnership with them over the next two years, in the run up to a home Commonwealth Games.” 

Speedo UK Marketing Manager Sally Polak said: “It’s great that we have Michael on board – he is a fantastic ambassador for swimming; a great fit for the brand, and has a bright swimming career ahead.” 

The new deal will see the partnership between Speedo and Michael go through to the 2014 Commonwealth Games in Jamieson’s native Glasgow where he will compete in the same pool he trained in for many years.

Mouton Cadet Named Official Supplier of Wine for 2014 Ryder Cup

Ryder Cup Europe has signed a deal with family-owned company Baron Philippe de Rothschild SA, ampoule for Mouton Cadet to be the Official Supplier of Wine to the 2014 Ryder Cup at Gleneagles in Scotland and to the 2018 Ryder Cup at Le Golf National near Paris in France.

José María Olazábal enjoyed the hospitality of his host, Philippe Sereys de Rothschild, son of the Baroness Philippine de Rothschild, President of the Board, to inaugurate the new Ryder Cup partnership, which follows Mouton Cadet becoming The European Tour’s Official Wine Supplier in 2012.

Mouton Cadet joins an august family of Ryder Cup sponsors and Hugues Lechanoine, Managing Director of Baron Philippe de Rothschild SA, commented: “In 1930, just three years after the first Ryder Cup was played, Mouton Cadet was created by the Baron Philippe de Rothschild. I am thrilled to see that almost a century later we share, under the same etiquette, the values of tradition, elegance, conviviality and respect. José María has made us a real honor to bring the Ryder Cup for everyone to admire. We share the same passions – a love of golf and fine wines – and we look forward to an exciting and fruitful partnership.”

Scott Kelly, Group Marketing Director of The European Tour, who also attended the celebratory lunch, added: “We are extremely grateful to Baroness Philippine de Rothschild for her generous hospitality and to Monsieur Sereys de Rothschild for his warm welcome at the Château. Hugues and his colleagues from Mouton Cadet were with the team at Medinah in their new capacity as Official Wine Supplier to witness that incredible comeback and we are delighted to announce the extension of the agreement for the 2014 and 2018 Ryder Cups.”

Husky Liners Extends Richard Childress Racing Sponsorship

Husky Liners, a leading supplier of automotive accessories for light trucks, SUV’s, vans and cars, will continue its partnership with Richard Childress Racing in 2013 as a primary sponsor for two races.

The Husky Liners brand will serve as the primary sponsor of the No. 2 Chevrolet Camaro under the lights at Texas Motor Speedway on April 12 and Bristol Motor Speedway on August 23. The Winfield, Kansas-based company will also serve as an associate sponsor throughout the season on Scott’s No. 2 Nationwide Series Chevrolet.

“We’re glad to continue our association with Richard Childress Racing this year, said Bob Tyler, President of Husky Liners. “They’ve proven to be a valuable partner to Husky Liners as their fan base aligns with our customer base. We look forward to bringing our brand to a whole new audience in the NASCAR Nationwide Series and given RCR’s on track record; we’ll be contending for wins.”

Husky Liners was founded in 1988 and is celebrating their 25th Anniversary. Headquartered in Winfield, Kansas, Husky Liners is a division of Winfield Consumer Products, a leading manufacturer of automotive aftermarket products designed to protect the interior and exterior of your vehicle. At the core of its diverse product line is the Husky Liners brand of custom fit floor liners; including front seat, rear seat and cargo areas.

The company also manufactures heavy duty floor mats, custom molded mud guards and a wide assortment of quality products designed to help extend the life of your car, truck or SUV. All products are manufactured in the USA and most come with a lifetime guarantee. For more information, visit, www.huskyliners.com.

“It’s great to have Husky Liners come on board for the night races at Texas Motor Speedway and Bristol Motor Speedway,” Scott said. “Their products are proven to be durable and tough. It’s an honor to be able to represent a company like Husky Liners, and hope to take them to Victory Lane with our team.”

Chatham Marine Becomes Official Footwear Sponsor of Cowes Week

Cowes Week Limited (CWL) has announced that Chatham Marine has signed up to join the event’s family of event sponsors as Official Footwear Sponsor of Aberdeen Asset Management Cowes Week.

Aberdeen Asset Management Cowes Week will complement Chatham’s growing support of international sport by adding to the company’s recently announced relationship with the Formula 1 team, doctor Sahara Force India.

Commenting on this latest announcement, viagra buy which will provide support closer to home, ask Philip Marsh, Managing Director of Chatham Marine, said: “Chatham and Cowes are two great British brands and we are delighted to be associated with the prestigious Aberdeen Asset Management Cowes Week.”

Award-winning Chatham Marine combines very British styling and traditional craftsmanship with innovative design to create deck shoes that appeal to today’s sailors, and is ideally matched with this iconic British sailing event.

Michelle Warner, Sales & Marketing Director at Cowes Week limited, added: “We’re delighted to have established this new relationship with a brand that celebrates such great British style. Chatham’s deck shoes are a great choice for professional sailors and weekend warriors alike and so we’re delighted to provide the opportunity for Chatham to promote their range with our race participants and also visitors to Aberdeen Asset Management Cowes Week, many of whom are also sailors.”

Schaeffer Oil Sponsors Andretti Autosport Short Track

Jarett Andretti and the Andretti Autosport Short Track team announced today the addition of the Schaeffer Oil and Schaeffer’s Specialized Lubricants as their newest partner for the 2013 race season.

Schaeffer’s will also partner with Andretti Autosport Short Track to help provide all their lubricants moving forward.

Schaeffer’s will be visible on and help power the sprint car Andretti plans to compete in this year throughout Indiana. The team also has plans for Andretti to race a supermodified and other short track machines as the young Andretti continues to quickly move up the motorsports ranks. Aligning with Andretti Autosport Short Track and Jarett Andretti is in line with the Schaeffer advantage. 

“Like the Andretti racing family, we have a strong heritage that allows us to be leaders in our industry now and into the future,” said Jay Schaeffer Shields, President of Schaeffer Oil. “We believe that Jarett (Andretti) will follow in his family’s winning history and also help carry the Schaeffer name with him as well. He is proven to be a very determined and impressive young driver. We want our quality oils and lubricants help him reach all his goals.”

Jarett, grandson of Aldo and son of John Andretti, and the Andretti Autosport Short Track organization recently announced Superior Auto as a team sponsor. In addition the team will be joined by Window World, Boomerang Bay and Stoops Freightliner as Andretti will race regularly throughout the year at tracks including Gas City I-69 Speedway, Bloomington Speedway, Lincoln Park Speedway, Lawrenceburg Speedway and Kokomo Speedway. The strong support has Jarett prepared for a successful campaign.

“This is just another step in the right direction,” said Jarett. “We are aligning ourselves with great partners and Schaffer’s is just another example of that. We were directed toward Schaeffer Oil by a few engine manufacturers and after visiting with their representatives at the International Motorsports Industry Show in Indianapolis. It quickly became clear that their oil, degreasers, and other lubricants fit our program perfectly. Also their sales team is very accommodating and true racers. I look forward to working with them this season.”

Lindley Group Agrees Catering Deal with Doncaster Rovers

English League One outfit, click Doncaster Rovers have signed a new deal with The Lindley Group, patient an independent British company which specialises in sports stadia, leisure sector and event catering. 

Gavin Baldwin, chief executive of Doncaster Rovers said: “We are delighted to be announcing this deal with The Lindley Group. 

“Since taking over the management of the stadium in 2012 we have worked closely with our fans, tenants and businesses that use the stadium. It has been clear to us that our catering offer was one we needed to improve to meet the expectations of those visitors. 

“The Lindley Group has a proven track record in delivering excellent customer service and great fresh food at stadiums, arenas, racecourses, museums, art galleries, visitor attractions and theatres throughout Britain. 

“They will manage the public concourse catering and hospitality at the 15,000 seat Keepmoat Stadium.  Lindley will also be injecting much needed investment in refurbishing many of the kiosks at the stadium and will work with the club to broaden the range of food on offer.” 

This move means that Doncaster Rovers will be parting ways with Spotless, who were contracted to deliver the catering and cleaning at the venue. 

“We have come to an agreement with our current suppliers who recognise that a change is needed to enable us to provide a more varied service to our fans and customers,” added Gavin. 

Lindley is keen to engage with and support the local community, and is planning to manage the catering business at the ground  with a combination of full-time, part-time and temporary match-day staff from the local area. 

Jonathan Davies, The Lindley Group’s Sales & Marketing Director, said: “We are really looking forward to working with Doncaster Rovers to enhance the match-day experience for fans and help the club to improve and expand their catering services.  Before introducing a new range of branded food kiosks on the public concourse we will be conducting a customer survey to understand their preferences and requirements, and will tailor the offering specifically to suit Doncaster Rovers’ fans. 

“This deal will enable Doncaster Rovers to reap the benefit of our extensive experience in running catering operations in sports stadia at all levels up to football Premier League, rugby Super League and County Cricket grounds  throughout the UK.  Our strategy is  to increase a club’s turnover from catering by providing high quality food and an efficient service which will encourage more visitors to purchase their food and drinks at the ground.  Both the club and the fans benefit catering profits can then be reinvested in the club.”