Austin360 Get Naming Rights to Circuit of The Americas Amphitheater

By Community | March 7, 2013

Circuit of The Americas today announced that Austin360, capsule Central Texas’ most comprehensive entertainment publication, which is owned and published by the Austin American-Statesman, has reached an agreement to become the naming rights partner for the Circuit’s new amphitheater.

The Austin360 Amphitheater, which features the region’s largest permanent stage and has the capacity for 14,000 fans, is scheduled to open Friday, April 5, with performances by country music superstar Kenny Chesney and one of country music’s hottest new stars Kacey Musgraves. Specific terms of the multi-year agreement were not disclosed.

Through the partnership, the Circuit and Austin360 will work collaboratively to increase awareness of the new venue and its spectacular viewing experience, advanced acoustic design, and fan friendly, modern setting. The Austin360 Amphitheater has an agreement with Live Nation, the world’s largest entertainment company, to bring national touring acts to the facility. Fan favorites, such as Jimmy Buffet, Dave Matthews Band, Train, Zac Brown Band, Jason Aldean, The Avett Brothers and The Lumineers, have already been announced to take the stage during the amphitheater’s inaugural year. Additional concerts and festivals are also planned with production and promotional support from other entertainment companies, including Austin’s own C3 Presents.

“Circuit of The Americas is delighted to welcome Austin360 as the naming rights partner for our new amphitheater,” Circuit of The America’s Founding Partner Bobby Epstein said. “Partnering with the largest and most successful media company in Central Texas gives us a tremendous advantage as we introduce a brand new concert stage into Austin’s established music scene. In addition to the benefits of working with a local company, we can leverage Austin360’s robust, multi-media content platforms, as well as those of its publisher, to market and promote what will be a truly exceptional entertainment experience in a world-class facility that calls the ‘Live Music Capital of the World’ its home.”

“Austin360 and its online counterpart, Austin360.com, is the community’s go-to source for what’s new, hip and happening in the greater Austin area,” Susie Ellwood, publisher of the Austin American-Statesman noted. “Our publication covers all aspects of the Central Texas entertainment scene, and lending its name to Circuit of The Americas’ new state-of-the-art entertainment venue is a great fit for the Austin360 brand and the audiences it serves. We’re excited to be part of the Austin360 Amphitheater’s grand opening in April and the facility’s freshman season, which promises to deliver a fantastic mix of live music from some of the country’s top performers. We’re certain the Austin360 Amphitheater will quickly join the short list of hot spots music lovers must experience first-hand.”