ReadyLIFT Renews Team Lucas Sponsorship for Off Road Racing Series

ReadyLIFT Suspension, ailment Inc. has extended its sponsorship of Team Lucas for a third straight season in 2013, focusing its partnership on both the Lucas Oil Off Road Racing Series and the Lucas Oil Regional Off Road Series.

The ReadyLIFT Off Road Suspension Toyota Tundra will be the pace truck of the Lucas Oil Off Road Racing Series and the Official Suspension of the Lucas Oil Regional Off Road Series.

“ReadyLIFT has been involved through sponsorship of short course off road racing teams since 2007,” Chief Executive Officer Scott Poncher said. “When the Lucas Oil Off Road Racing Series was developed, we at ReadyLIFT saw this as a great opportunity to get more involved–to be a part of something we knew would be great for both the racers and the race fans. The powerful and very robust television package that Lucas Oil Production Studios provides has been and will continue to be, a very lucrative attraction for ReadyLIFT.”

“Being a sponsor of the Lucas Oil Off Road Series provides ReadyLIFT the opportunity to directly associate our branding efforts on television as well as bolstering a rich presence at each event by associating the branding program directly to race fans. Our uncanny ability to develop long-lasting relationships with championship caliber teams not only supports our sponsorship branding efforts, but it continually solidifies our steadfast support and passion for short course off road racing. This passion is transfused to the wealth of ReadyLIFT dealers, installers and customers who enjoy this sport both at the race venues and on television.”

“In addition to the parent Series, our desire to become involved with the quickly growing Southern California Regional Series is a combination of growing our support of the Lucas Oil Off Road Racing Series as a whole, as well as establishing support of the racers and fans at the grass roots level of off road racing. Everyone at ReadyLIFT is very passionate about short course off road racing. We take great pride supporting our teams as well as enjoy the interaction with our teams, the fans and the series promoters. Lucas Oil has been very supportive of ReadyLIFT and likewise ReadyLIFT is passionately supportive of the efforts that Lucas Oil provides to grow the best racing sport in this country.”

The Henderson, Nev.-based company will return to sponsor Marty Hart in Pro 2 and has added Kyle Hart, his son, to the Pro Lite class in the Lucas Oil Off Road Racing Series.

“We are doubling our efforts to make not one, but two championship runs this season,” Poncher said.

“The ReadyLIFT Off Road Suspension Toyota Tundra is a stylish and beautiful pace truck,” Lucas Oil Executive Vice-President Bob Patison said. “Team Lucas is very happy to have ReadyLIFT as our partner.”

Hammonds Fuel to Sponsor Bassmaster Elite Series Trio

Hammonds Fuel Additives, viagra Inc. officially announced the 2013 sponsorship of Bassmaster Elite Series anglers Keith Combs, Cliff Crochet  and Bradley Roy to promote Biobor EB, the Ethanol Buster. 

They also released the details of an expanded fishing contest for fans of these three young pros.

The Roy vs. Crochet rivalry originally began with their chase for the 2010 Rookie of the Year title and continued in 2011 and 2012 with the Biobor EB fan fishing contest.

Combs, Roy and Crochet are excited about the expanded relationship with Biobor.  “To have a sponsor that provides a product all anglers need is great,” said Crochet.  “No one should run their outboard motor without adding Biobor EB.”

Roy added “Biobor EB helps my engine perform to its maximum potential.  I want a handle on any and all variables under my control.  With Biobor EB I can focus on catching fish and getting them back to the scales.”

“As a tournament fisherman, having reliable equipment is as important as or more important than finding or catching fish. By running Biobor products, I know I have a huge edge over my competition,” said Combs.

Hammonds Fuel Additives, Inc. CEO Allan Hohman is proud of how the three anglers represent Biobor. “I greatly respect what Keith, Cliff, and Bradley and all the professional anglers do.  These three guys have proven to be great ambassadors for both their sport and for our company.  They have spread the word that protecting outboard motors from the harmful effects of ethanol with Biobor EBis a must.  I wish them well in 2013 and I am excited about the growth of their careers and the continued growth of our company.”

DHL Extends Formula 1 Sponsorship

DHL have renewed their sponsorship deal with Formula 1 with the german company maintaining its Official Logistics and Global partner designations for motorsport’s elite competition.

DHL, vcialis 40mg whose partnership with F1 began in 2004, medic will also continue to sponsor the DHL Fastest Lap Award in recognition of the driver who delivers the highest number of fastest laps throughout each FIA Formula One World Championship season.

“Formula 1 is a perfect fit for DHL’s world-class portfolio of global partnerships, apoplectic and we are delighted to be extending our cooperation with Formula One Management and the teams,” said Roger Crook, CEO, DHL Global Forwarding, Freight. “Our partnership is built on a shared commitment to values such as speed, precision and conquering new frontiers. DHL has long been a pioneer in global transportation and supply chain management and has over 25 years of experience in motorsports logistics, specifically. We are confident that we can continue to add exceptional value to Formula 1 as it expands to new markets and continuously innovates to deliver excitement to its global fan base.” 

“We are very pleased to be continuing our winning partnership with DHL over the coming seasons,” said Bernie Ecclestone, Formula One Group CEO. “We have a longstanding operational and commercial relationship with DHL, and we are more than happy to have DHL as one of our global brands again, who are dedicated to delivering exceptional quality. As Official Logistics partner, DHL continues to play an important role in Formula 1, and they in turn will benefit immensely from the opportunity to showcase their brand to one of the most committed and passionate global fan bases of any sport.” 

As Official Logistics partner, DHL will continue to provide a comprehensive range of logistics services in support of the FIA Formula One World Championship, including express, ocean and air freight, customs brokerage and specialist handling at race circuits. The complementary strengths of DHL’s logistics and express divisions will ensure that the challenge of shipping diverse, sensitive and high value items such as race cars, components, broadcast equipment and fuel over 19 race locations across five continents within demanding timeframes is met. 

“The real synergy of our Official Logistics partnership with Formula 1 lies in the fact that we are both truly global brands with a commitment to excellence in performance,” said Wolfgang Giehl, Senior Vice President, Corporate Brand Marketing, Deutsche Post DHL. “DHL is able to share the positive emotions and thrills of Formula 1 not just with the existing fan base of the sport, but with over 285,000 employees and millions of customers in over 220 countries and territories worldwide. As a world leader in logistics, we are able to use a broad range of marketing platforms to demonstrate the values we share with Formula 1 and to tell the unique story of how DHL works behind-the-scenes to help make this high-octane, extremely demanding sport a continued success.”

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Magyar Telekom Extends Hungarian Olympic Committee Sponsorship

Magyar Telekom renewed its sponsorship agreement with the Hungarian Olympic Committee.

The deal, prostate valid until the end of 2016, offers a wide array of its telecommunication services to the organisation.

At the same time, as a Platinum level sponsor, the company assists the renewed Hungarian Olympic Committee (HOC) to achieve its objectives and the preparation of athletes to attend the Olympic Games in Rio de Janeiro. Magyar Telekom has been acting as a sponsor of the Hungarian Olympic Committee and the Hungarian Olympic team since in 1996.

Prevost Named Official Luxury Motorcoach of NASCAR

Prevost have signed a new multi-year partnership that designates the leading manufacturer of premium touring and conversion coaches, as the Official Luxury Motorcoach of NASCAR, announced Monday.

Prevost assembles motorhomes for a number of NASCAR team owners and drivers who make the race track their home for more than 30 race weekends a year.

Prevost, along with its converter partners, manufactures innovative motorhomes that stand up to the demand of a 10-month-long NASCAR schedule. A fixture at the track each weekend, Prevost motorcoaches are utilized across the driver and team owner lots, sponsor hospitality compounds, manufacturer engineering stations, and fan camping areas.

“Prevost’s state-of-the-art motorcoaches provide a home-away-from-home for members of our industry throughout the course of a demanding season,” said NASCAR Chief Sales Officer Jim O’Connell. “Our three national series provide a grand stage for Prevost to showcase its motorhomes to a substantial number of brands and consumers at the track who may consider purchasing or leasing a product or vehicle.”

NASCAR will utilize Prevost motorcoaches this year for at-track hospitality through the NASCAR Fuel for Hospitality program, which is specifically designed for Official NASCAR Partners to provide employees and customers with a VIP race-day experience at the track. In addition, Prevost will also be joining the NASCAR Fuel for Business Council to buy and sell directly with top Fortune 500 companies.

“This new partnership between Prevost and NASCAR is a natural fit for two thriving brands that share an unrelenting commitment to innovation,” said Prevost President and CEO Gaetan Bolduc. “Prevost continues to set the standard for advancements in motorcoach technology and safety so that we maintain our position with customers as the Ultimate Class.”

Prevost’s involvement with NASCAR began in the 1980’s, as its converter partners Featherlite Coaches and Marathon Coach played an integral role in transporting NASCAR events across the country and providing trackside offices and living quarters for sponsors, suppliers, and families.

Prevost’s parent company is The Volvo Group and its U.S.-based office is located in Greensboro, N.C.

TAG Heuer Expands McLaren Mercedes F1 Partnership

Swiss watch brand, doctor TAG Heuer have announced a new exclusive partnership agreement with Formula One team, clinic McLaren Mercedes.

TAG Heuer will continue to supply the official timepiece for the Vodafone McLaren Mercedes Formula 1 team and the partnership will be extended to include McLaren Automotive, prostate the manufacturer of world leading high performance sports cars including the 12C and McLaren P1.

TAG Heuer and McLaren engineers already have a strong technical partnership, working together on timepieces and on-board timekeeping systems, highlighting the connections between watchmaking and racing car production.

The partnership announced today will extend the relationship, as with an eye to the future TAG Heuer will support McLaren’s ‘Young Driver Development Programme’, a scheme to identify and support the most talented young drivers. For many years TAG Heuer has successfully supported the rise of great F1 champions, and working closely with McLaren this is set to continue.

As part of this new partnership Sergio Perez – the talented Mexican driver – will be an ambassador for the Swiss brand, together with the Formula 1 World Champion Jenson Button.

In order to seal their partnership and celebrate McLaren’s 50th anniversary, as well as the 50th anniversary of the Carrera timepiece, the TAG Heuer logo now be visible on the rear spoiler of McLaren cars, as well as on the drivers’ suits and team apparel.

“At TAG Heuer, we believe in lasting relationships that are built over time. This new agreement extending a partnership that has already lasted 28 years is proof of that. A long adventure, with many successes along the way: 140 victories, 134 pole positions, 373 podiums, 6 car-maker titles, and above all 9 world champions – from Prost to Senna and from Hakkinen to Hamilton – who have proudly worn our colours and chronographs on tracks all over the world. Today we also celebrate common values – performance, precision, prestige and innovation – that have guided us since 1985 and that will continue to unite us” Jean-Christophe Babin, TAG Heuer’s President & CEO.

Speaking in Geneva Ron Dennis, Executive Chairman of the McLaren Group, said: “I am delighted to be able to extend and broaden our longstanding relationship with TAG Heuer. We have shared a successful partnership lasting 28 years, during which time we have achieved world beating success on the track.  Excitingly, our relationship will now extend to the road. McLaren Automotive has designed some of the world’s most exciting cars and we share with TAG Heuer an ethos of inspirational design, exemplary quality, high performance and attention to detail – making us natural partners.  We are about to enter an exciting new phase in our relationship.”

Sanderson Farms to Title Sponsor PGA Tour Event at Annandale Golf Club

Sanderson Farms, stuff one of the nation’s leading food corporations, sick has agreed to title sponsor the PGA TOUR’s 2013 tournament at Annandale Golf Club in nearby Madison, Miss., scheduled for July 18-21.

The former True South Classic has been renamed the Sanderson Farms Championship.

In making today’s announcement, the PGA TOUR, Sanderson Farms and host organization Century Club Charities said discussions regarding a possible longer-term relationship would take place following this year’s tournament.

“We are extremely pleased to welcome Sanderson Farms as title sponsor of our tournament in Mississippi, which has been a mainstay on the PGA TOUR for 45 years,” said Andy Pazder, Chief of Operations for the PGA TOUR. “We look forward to working with Sanderson Farms to meet its objectives as title sponsor in July and then begin discussions about the possibility of continuing its involvement beyond this year.”

“Mississippi is known for its hospitality and being a great host for the PGA TOUR,” said Joe Sanderson, Sanderson Farms Chief Executive Officer and Chairman of the Board. “Sanderson Farms wants to continue that tradition and be a great host for this exciting event.”

The Sanderson Farms Championship, which debuted on the PGA TOUR in 1968, has proven to have significant economic impact on the region. A study commissioned by the Mississippi Development Authority and conducted by Mississippi State University determined in 2010 that the tournament had a $22 million impact. Additionally, the tournament generated approximately $500,000 last year for local charities.

“This tournament has great economic impact on the state of Mississippi and the metro Jackson area, not to mention the tremendous good it does for charity,” said Sanderson, when asked why the company stepped in as title sponsor. “We felt this was in line with our goals and mission at Sanderson Farms to be good citizens, support our communities and positively impact the tournament’s charities.”

“We are thrilled to have Sanderson Farms involved this year, and ecstatic about the possibility of a long-term relationship,” said Century Club Charities President Johnny Lang. “Sanderson Farms is a great, multi-generational Mississippi success story and a wonderful corporate citizen. They share our commitment to the state of Mississippi, Friends of Children’s Hospital and countless charities, our other sponsors, the volunteers and the PGA TOUR to host a first-class event.”

NFL Wide Receiver Torrey Smith to Endorse Shaw Sports Turf

Baltimore Ravens wide receiver Torrey Smith has become a spokesman for Shaw Sports Turf, ambulance the Calhoun, adiposity Georgia-based company that manufactured the Ravens practice field and game field at M&T Bank Stadium.

“The Baltimore Ravens and Shaw Sports Turf are two teams I’m proud to be a part of,” said Smith. “Being a world champion is amazing and being able to practice and play on the best synthetic turf system in the world is one of the things that helped get us there.”

Smith said that the performance of the field gives him the confidence to do what he is trained to do.

“I know that a firm and consistent surface are what I need to be fast and be open,” he said. “With Shaw Sports Turf I know I can run the routes, make the cuts and catch the passes to help keep the Ravens on top.”

“We are honored to have a player of Torrey Smith’s caliber endorse our product,” said Chuck McClurg, Vice President of Sales for Shaw Sports Turf. “Skill position players, more than any other, know how important the playing surface is. Having Torrey’s take on how it affects his play is a great sales tool for our organization. The best part about our relationship with Torrey is that he’s not only an outstanding athlete, he’s an even better person.”

Two-time Ironman Champion Jimmy Johnsen Seals Rudy Project Deal

Rudy Project has announced two time Ironman Champion Jimmy Johnsen will exclusively wear Rudy Project bicycle helmets & eye wear in 2013.

Jimmy is a world class triathlete who has been a pro triathlete since 2008. He is one of the most successful triathletes Denmark and Scandinavia has ever produced.

Jimmy is looking forward to a big year representing Rudy Project.

“I am really excited about the partnership with Rudy Project. The Kona count speaks for itself, generic the products are seriously impressive and I’m really looking forward to working with Rudy Project in the future.”

“Being given the opportunity to work with a great brand gives me real confidence. My race day Helmet will be the Wingpan which is considered the most aero dynamic helmet on the market. I am even more excited for the release for the Wingspan 2 later this year.”

Thomas J. Vonach, Rudy Project´s global sponsorship manager for triathlon expresses his excitement about the newly sealed collaboration, “Jimmy is a truly gifted athlete and has shown in his short pro-career that he is a man to watch out for and born champion. We are pleased to welcome him in our family and add another amazing athlete to our strong group of pro-athletes in triathlon.”

Rudy Project collaborates with thousands of other renowned athletes, organisations and teams, including world class triathletes like the reigning Ironman World Champion Pete Jacobs, Andy Potts, Timo Bracht, Tim O´Donnell, Yvonne van Vlerken, Melissa Hausschildt, Rebekah Keat and many more

NHRA’s Danny Rowe Agrees Marketing Deal with Agave Underground

Danny Rowe, nurse who for the last four seasons has been a perennial championship contender in the NHRA Pro Mod Drag Racing Series, vcialis 40mg announced today a long-term marketing partnership with award-winning tequila company, Agave Underground.

Rowe and team, led by renowned crew chief, Jimmy Rector, will make their debut with Agave Underground March 14-17 at the 44th annual Amalie Oils NHRA Gatornationals at Auto-Plus Raceway at Gainesville.

“We’re just excited,” said Rowe. “We’re thrilled to be bringing new people into this sport from outside the racing industry. It’s a huge opportunity for us to expose them to the power and excitement of the NHRA Pro Mod Drag Racing Series, as well as what this sport can do for them. We can’t wait to bring them out to the Gatornationals next week in Florida and get this party started.”

“Sponsoring a NHRA Pro Modified Race Team is a new adventure for the Agave Underground Tequila team”, stated Ivey. “The chemistry and excitement between Danny, his team and our company is contagious. We are eager to start the season, support Danny, and to continue to grow the Agave Underground Tequila brand throughout the NHRA race season.”

Established in 2009, Agave Underground was founded by Mike Ivey, who not only was an avid connoisseur of tequila but also was intrigued by the story and history behind the making of tequila.