Husky Liners, a leading supplier of automotive accessories for light trucks, SUV’s, vans and cars, will continue its partnership with Richard Childress Racing in 2013 as a primary sponsor for two races.

The Husky Liners brand will serve as the primary sponsor of the No. 2 Chevrolet Camaro under the lights at Texas Motor Speedway on April 12 and Bristol Motor Speedway on August 23. The Winfield, Kansas-based company will also serve as an associate sponsor throughout the season on Scott’s No. 2 Nationwide Series Chevrolet.

“We’re glad to continue our association with Richard Childress Racing this year, said Bob Tyler, President of Husky Liners. “They’ve proven to be a valuable partner to Husky Liners as their fan base aligns with our customer base. We look forward to bringing our brand to a whole new audience in the NASCAR Nationwide Series and given RCR’s on track record; we’ll be contending for wins.”

Husky Liners was founded in 1988 and is celebrating their 25th Anniversary. Headquartered in Winfield, Kansas, Husky Liners is a division of Winfield Consumer Products, a leading manufacturer of automotive aftermarket products designed to protect the interior and exterior of your vehicle. At the core of its diverse product line is the Husky Liners brand of custom fit floor liners; including front seat, rear seat and cargo areas.

The company also manufactures heavy duty floor mats, custom molded mud guards and a wide assortment of quality products designed to help extend the life of your car, truck or SUV. All products are manufactured in the USA and most come with a lifetime guarantee. For more information, visit, www.huskyliners.com.

“It’s great to have Husky Liners come on board for the night races at Texas Motor Speedway and Bristol Motor Speedway,” Scott said. “Their products are proven to be durable and tough. It’s an honor to be able to represent a company like Husky Liners, and hope to take them to Victory Lane with our team.”

Jarett Andretti and the Andretti Autosport Short Track team announced today the addition of the Schaeffer Oil and Schaeffer’s Specialized Lubricants as their newest partner for the 2013 race season.

Schaeffer’s will also partner with Andretti Autosport Short Track to help provide all their lubricants moving forward.

Schaeffer’s will be visible on and help power the sprint car Andretti plans to compete in this year throughout Indiana. The team also has plans for Andretti to race a supermodified and other short track machines as the young Andretti continues to quickly move up the motorsports ranks. Aligning with Andretti Autosport Short Track and Jarett Andretti is in line with the Schaeffer advantage. 

“Like the Andretti racing family, we have a strong heritage that allows us to be leaders in our industry now and into the future,” said Jay Schaeffer Shields, President of Schaeffer Oil. “We believe that Jarett (Andretti) will follow in his family’s winning history and also help carry the Schaeffer name with him as well. He is proven to be a very determined and impressive young driver. We want our quality oils and lubricants help him reach all his goals.”

Jarett, grandson of Aldo and son of John Andretti, and the Andretti Autosport Short Track organization recently announced Superior Auto as a team sponsor. In addition the team will be joined by Window World, Boomerang Bay and Stoops Freightliner as Andretti will race regularly throughout the year at tracks including Gas City I-69 Speedway, Bloomington Speedway, Lincoln Park Speedway, Lawrenceburg Speedway and Kokomo Speedway. The strong support has Jarett prepared for a successful campaign.

“This is just another step in the right direction,” said Jarett. “We are aligning ourselves with great partners and Schaffer’s is just another example of that. We were directed toward Schaeffer Oil by a few engine manufacturers and after visiting with their representatives at the International Motorsports Industry Show in Indianapolis. It quickly became clear that their oil, degreasers, and other lubricants fit our program perfectly. Also their sales team is very accommodating and true racers. I look forward to working with them this season.”

English League One outfit, click Doncaster Rovers have signed a new deal with The Lindley Group, patient an independent British company which specialises in sports stadia, leisure sector and event catering. 

Indian telecommunications group, Aircel has extended its title sponsorship deal with Chennai Open for three more years till 2016.

The mobile operator has been associated with India and South Asia’s only ATP World Tour event since 2010.

The tournament has not only given the telecom player a platform to extend its market presence by reaching out to the youth, but has also helped make tennis as a sport more accessible, affordable and sustainable.

Aircel CMO Anupam Vasudev said, “Our four year association with the tournament has been very rewarding and has allowed us to engage directly with our key target segment. We have been offering unique and innovative products and services to cater to the youth and believe that Aircel Chennai Open will help us gain more popularity amongst them.”

8ta, rx the mobile phone operator powered by Telkom, link one of Africa’s biggest fixed line operators, arthritis  is set to become the official mobile partner of the Premier Soccer League (PSL) for the next five years, it was announced on Wednesday.

The agreement covers all mobile voice and data products to be used by the PSL under the 8ta’s “081 prefix” and extensive branding and marketing activities.

The agreement provides 8ta with exclusivity in the implementation of additional mobile platforms, mobile payment offerings, fan community tools and other mobile applications on behalf of the PSL.

Cambridge Mokanyane, the PSL acting chief executive officer, said the new deal was part of the PSL’s continuous pursuit to connect with South Africa’s massive and passionate football community.

“The PSL and Telkom share similar values and beliefs in that we both seek to connect people all over not only in South Africa, but globally as well,” Mokonyane told the media briefing.

The PSL planned to build exciting new channels and platforms for the fans who keep the game of soccer so vibrant, Mokanyane said in a statement.

Manelisa Mavuso, the managing director of consumer and retail services at Telkom, said this agreement enabled the company to deepen and extend its commitment to the sport of soccer and the local soccer community.

“Telkom’s existing involvement in soccer through the Telkom Knockout has been highly successful,” Mavuso said.

“The Telkom Knockout has also succeeded in rallying the soccer fraternity, enabling them to enjoy not only the game itself, but also its associated benefits in the coming together of people and sharing in something larger than the individual.”

Airwaves Racing today announced its new title sponsorship of the Motorbase Performance Dunlop MSA British Touring Car Championship (BTCC) squad for the 2013 season.

David Bartrum’s Kent-based squad confirmed it will compete under the ‘Airwaves Racing’ banner in the forthcoming season after securing an amplified title sponsorship deal with leading chewing gum brand Wrigley’s Airwaves. 

In addition to its new title sponsorship, Airwaves Racing has also retained its major sponsor partners for the 2013 season with the return of leading information technology supplier Redstone, mobile technology company Truphone and London’s largest minicab operator Addison Lee. 

Airwaves Racing and its associate sponsors are set to roll-out a number of initiatives during the 2013 season to enable fans to get even closer to what is already one of the most popular teams of the grid including a new range of team merchandise which will be available through motorsport clothing retailer Dread. 

Round 1 of the Dunlop MSA British Touring Car Championship takes place on 30/31 March 2013, with the official media day taking place at Donington Park on 21st March. 

Airwaves Racing Team Principal David Bartrum said: “We’re absolutely delighted to welcome Airwaves back on board as title sponsor for this season. This year marks the brand’s fourth year with the team and once again shows the strength and appeal of the championship to attract leading brands such as Wrigley. This week’s internal launches at Wrigley’s have been a great testament to how far the partnership has come in the past four years. We literally had hundreds of staff come along to see the unveiling of the new Focus livery and it was great to be able to give them a chance to get involved and meet the team for themselves. 

“We’re also very happy to have Redstone, Truphone and Addison Lee back with us as major sponsors. With the new NGTC cars and increased backing from our sponsors, 2013 is gearing up to be our strongest ever challenge on the title, hopefully we can repay them with a BTCC title.” 

Wrigley’s Airwaves Brand Manager Tia Shortall said: “Airwaves is proud to be title sponsors of the Motorbase team this year. Airwaves is a great fit with Motorsport because it’s more than just gum – its unique flavour kick allows you to take a deep breath and really go for it! We’ve been involved in Motorsport for many years, but felt that the title sponsorship gave us a brilliant opportunity to make it bigger & bolder than we ever have before.”

Marussia F1 are gearing up for the start of the 2013 season with an extension to their existing partnership with JCC Lighting.

JCC began their successful relationship with the F1 minnows last year at the start of the 2012 FIA Formula One World Championship season. As part of the refurbishment of the Marussia Technical Centre in Banbury, impotent JCC provided its latest LED modular lighting, cialis Skytile, order to light key technical areas including the model shop, inspection and hydraulics and a number of the administrative offices.

The new multi-year partnership will see JCC continuing to upgrade lighting at the Marussia Technical Centre to highly efficient LEDs. JCC will also supply their high output FGLED7 downlights for the team’s on-track pit gantry. 

JCC’s product range covers residential, office, industrial and retail lighting. Increasingly the JCC lighting range focuses on energy efficient LED lighting and includes LED flat panels for offices and schools, fire-rated downlights for homes and hotels and LED spotlights for retail and display.

Andy Webb, CEO, Marussia F1 Team, said: “It is always satisfying to be able to confirm the renewal of an existing Team Partner and we are pleased to have done that twice already this year. JCC is our third extension of 2013 and this is once again the product of a successful relationship between both parties. JCC have been a very active partner and we look forward to developing new ideas for promoting their products on the global stage that Formula 1 affords.”

Jonathan Parry, Chief Operating Officer, JCC Lighting, added: “We are very excited about the multi-year partnership and the opportunity it gives us to take the JCC brand to a truly global audience. The relationship with Marussia F1 Team has allowed us to showcase our latest LED lighting products in the high precision working environment that the team in Banbury demand. We have also now been able to extend that same level of quality lighting to the pit lane with the new gantry LED lighting utilising our market leading Fireguard LED7 downlight.”

JCC Lighting is the market leader in fire-rated downlighters for domestic and commercial applications and has been launching innovative lighting products for over twenty years. JCC has an advanced technology centre at its main UK base and believes in creating innovative, energy saving, easy to install lighting products – focusing on bringing high quality LED solutions to market.