ReadyLIFT Renews Team Lucas Sponsorship for Off Road Racing Series
By Community | March 12, 2013
ReadyLIFT Suspension, ailment Inc. has extended its sponsorship of Team Lucas for a third straight season in 2013, focusing its partnership on both the Lucas Oil Off Road Racing Series and the Lucas Oil Regional Off Road Series.
The ReadyLIFT Off Road Suspension Toyota Tundra will be the pace truck of the Lucas Oil Off Road Racing Series and the Official Suspension of the Lucas Oil Regional Off Road Series.
“ReadyLIFT has been involved through sponsorship of short course off road racing teams since 2007,” Chief Executive Officer Scott Poncher said. “When the Lucas Oil Off Road Racing Series was developed, we at ReadyLIFT saw this as a great opportunity to get more involved–to be a part of something we knew would be great for both the racers and the race fans. The powerful and very robust television package that Lucas Oil Production Studios provides has been and will continue to be, a very lucrative attraction for ReadyLIFT.”
“Being a sponsor of the Lucas Oil Off Road Series provides ReadyLIFT the opportunity to directly associate our branding efforts on television as well as bolstering a rich presence at each event by associating the branding program directly to race fans. Our uncanny ability to develop long-lasting relationships with championship caliber teams not only supports our sponsorship branding efforts, but it continually solidifies our steadfast support and passion for short course off road racing. This passion is transfused to the wealth of ReadyLIFT dealers, installers and customers who enjoy this sport both at the race venues and on television.”
“In addition to the parent Series, our desire to become involved with the quickly growing Southern California Regional Series is a combination of growing our support of the Lucas Oil Off Road Racing Series as a whole, as well as establishing support of the racers and fans at the grass roots level of off road racing. Everyone at ReadyLIFT is very passionate about short course off road racing. We take great pride supporting our teams as well as enjoy the interaction with our teams, the fans and the series promoters. Lucas Oil has been very supportive of ReadyLIFT and likewise ReadyLIFT is passionately supportive of the efforts that Lucas Oil provides to grow the best racing sport in this country.”
The Henderson, Nev.-based company will return to sponsor Marty Hart in Pro 2 and has added Kyle Hart, his son, to the Pro Lite class in the Lucas Oil Off Road Racing Series.
“We are doubling our efforts to make not one, but two championship runs this season,” Poncher said.
“The ReadyLIFT Off Road Suspension Toyota Tundra is a stylish and beautiful pace truck,” Lucas Oil Executive Vice-President Bob Patison said. “Team Lucas is very happy to have ReadyLIFT as our partner.”