Prevost Named Official Luxury Motorcoach of NASCAR

By Community | March 12, 2013

Prevost have signed a new multi-year partnership that designates the leading manufacturer of premium touring and conversion coaches, as the Official Luxury Motorcoach of NASCAR, announced Monday.

Prevost assembles motorhomes for a number of NASCAR team owners and drivers who make the race track their home for more than 30 race weekends a year.

Prevost, along with its converter partners, manufactures innovative motorhomes that stand up to the demand of a 10-month-long NASCAR schedule. A fixture at the track each weekend, Prevost motorcoaches are utilized across the driver and team owner lots, sponsor hospitality compounds, manufacturer engineering stations, and fan camping areas.

“Prevost’s state-of-the-art motorcoaches provide a home-away-from-home for members of our industry throughout the course of a demanding season,” said NASCAR Chief Sales Officer Jim O’Connell. “Our three national series provide a grand stage for Prevost to showcase its motorhomes to a substantial number of brands and consumers at the track who may consider purchasing or leasing a product or vehicle.”

NASCAR will utilize Prevost motorcoaches this year for at-track hospitality through the NASCAR Fuel for Hospitality program, which is specifically designed for Official NASCAR Partners to provide employees and customers with a VIP race-day experience at the track. In addition, Prevost will also be joining the NASCAR Fuel for Business Council to buy and sell directly with top Fortune 500 companies.

“This new partnership between Prevost and NASCAR is a natural fit for two thriving brands that share an unrelenting commitment to innovation,” said Prevost President and CEO Gaetan Bolduc. “Prevost continues to set the standard for advancements in motorcoach technology and safety so that we maintain our position with customers as the Ultimate Class.”

Prevost’s involvement with NASCAR began in the 1980’s, as its converter partners Featherlite Coaches and Marathon Coach played an integral role in transporting NASCAR events across the country and providing trackside offices and living quarters for sponsors, suppliers, and families.

Prevost’s parent company is The Volvo Group and its U.S.-based office is located in Greensboro, N.C.