New Jersey Motorsports Park today announced a new partnership with Driven Racing Oil, erectile naming the North Carolina-based outfit used widely throughout the racing community, cure as the “Official Racing Oil” of the Millville facility.

The Driven Racing Oil brand grew from the need to advance engine and driveline performance. Since its introduction, price order it has been used by teams winning 8 NASCAR championships, 6 World of Outlaw championships, and numerous winners in NHRA, SCORE, Grand-Am and USAC. 

“Partnering with NJMP provides a perfect fit for Driven. Our products deliver performance and protection for the performance minded enthusiast, and NJMP provides the facility for those enthusiasts. From the beginning karter to the car show cruiser, NJMP offers something for everybody who loves cars and going fast, so we couldn’t pick a better place to make our performance products available.” said Lake Speed, Jr., general manager of Driven Racing Oil. 

Driven, born from Joe Gibbs Racing, offers a wide range of race-winning products that deliver performance, protection and value. Over the last 10 years, Driven has enabled JGR to win over 100 races in NASCAR competition. 

“We developed Driven Racing Oil to fix our flat tappet camshaft problems,” said Mark Cronquist, Head Engine Builder for Joe Gibbs Racing. “Just changing to our BR Break-in Oil from the off-the-shelf products, we virtually eliminated break-in failures. Every engine we build uses Driven Racing Oil because it delivers power and durability.” 

As part of the relationship, the popular fourth Friday events at the Finish Line Pub will be rebranded as the “Driven Racing Oil Fourth Friday Cruise Night”. 

“Driven Racing Oil is proven in so many motorsports environments, this partnership makes perfect sense. We are excited to welcome a North Carolina-based company that shares our commitment to performance to the New Jersey Motorsports Park family of sponsors,” New Jersey Motorsports Park general manager Brad Scott said.

NASCAR Sprint Cup Series races at Pocono Raceway will be renamed following a two-year sponsorship deal between NASCAR and GoBowling.com.

The race will be renamed the “GoBowling.com 400”. 

In addition to the renaming of the GoBowling.com 400, Pocono Raceway and Strike Ten Entertainment, the sponsorship activation arm of the bowling industry, will deploy an integrated sponsorship campaign that will extend across multiple platforms including traditional marketing, digital and social media as well as event activations.

The program will include the GoBowling.com 400 “Stop Your Thirst & Start The Race” Sweepstakes, which will provide one grand prize winner with an opportunity to be selected as the ‘Honorary Race Starter’ for the GoBowling.com 400 on August 4, 2013 at Pocono Raceway, earning the right to wave the green flag that will officially start the 400-mile race. The contest will kick off May 15, 2013 across approximately 2,100 participating bowling centers nationwide with the winner to receive round-trip airfare, hotel accommodations and VIP tickets to the race.

The partnership program will also include a series of GoBowling.com-themed bowling league promotional contests and in-center marketing elements, as well as other initiatives to be rolled out across the more than 4,000 participating bowling centers.

“We are thrilled to welcome GoBowling.com to the Pocono Raceway family,” said Brandon Igdalsky, Pocono Raceway President and CEO. “This partnership literally hits home with me and my family, as bowling is an activity my daughters, wife and I truly enjoy together. Being able to bridge something that peaks interest levels both off and on the track is especially exciting for my family and our entire Raceway staff.”

“Just like the thrill of rolling a perfect strike, the adrenaline rush of watching a NASCAR race at the Pocono Raceway, is an exhilarating experience, both from a sporting perspective and a marketing standpoint,” said Frank DeSocio, President of Strike Ten Entertainment. “We are so proud and excited to forge this historic partnership and bring together two of America’s greatest and most beloved pastimes, bowling and racing.” 

The Pocono Raceway, also known as “The Tricky Triangle,” is a superspeedway located in the Pocono Mountains of Pennsylvania at Long Pond. It is the site of two annual NASCAR Sprint Cup Series races held just weeks apart in June and August. According to Strike Ten Entertainment, there are more than 600 bowling centers located within 250 miles of the Pocono Raceway.

The National Hot Rod Association (NHRA) has announced a multi-year renewal with Buffalo Turbine, medical a leading manufacturer of track blowers, viagra ed to extend its sponsorship as the preferred track blower of NHRA.

As a preferred sponsor, Buffalo Turbine can leverage the NHRA brand in its advertising and promotional campaigns in support of the preferred-status program, including point-of-sale materials. The company also will participate in a sweepstakes promotion.

“We are excited to continue to be the preferred track blower of NHRA,” said Paul Syracuse, general manager of Buffalo Turbine. “It has been a very successful partnership, and this extension reaffirms our commitment to NHRA and its member tracks for many years to come.”

Other benefits afforded Buffalo Turbine include targeted advertising within NHRA’s member-track website and public-address announcements and bannering rights at NHRA divisional events around the country.  The relationship between NHRA and Buffalo Turbine began in 2010.

Australian poultry industry brand Steggles has joined up with NRL’s North Queensland to be the Community Corner program sponsor at all Cowboys home games in 2013.

Community Corner presented by Steggles Charity Nest will promote the work of 12 charities, organisations and programs during the NRL season, starting with Cancer Council Queensland at Saturday night’s blockbuster against the Melbourne Storm at 1300SMILES Stadium.

Steggles Charity Nest has been operating since 2002 and is more than a fundraising initiative for the almost century-old company.

“Charity and community is a big part of the Steggles brand and something that our owners and staff are very proud of,” Steggles spokesperson Celeste Moroney said.

“Our partnership with the Cowboys fits in incredibly well with our objectives.

“We have over 10 charities Australia-wide, including the Townsville Ronald McDonald House and 11 other Ronald McDonald houses around Australia and the Children’s Health Foundation Queensland at the Royal Children’s Hospital in Brisbane.

“Our target for the Steggles Charity Nest this year is to raise $1 million and we’re looking forward to growing our involvement in Townsville and North Queensland.”

In Community Corner this season, Cowboys members and supporters will be able to learn more about the important work performed by Cancer Council Queensland, PCYC Time for Kids, Just for Kids Charity (J4K), Women in League, Red Cross Blood Service, State Libraries – Dads Read, Leukaemia Foundation, the Department of Child Safety’s Foster Care Promotion, ACT For Kids, Camp Quality, North Barrier Branch Surf Lifesaving Qld and The Cure Starts Now.

Cancer Council Queensland will highlight their message “I Can, U Can, We Can For Cancer” on Saturday night.

“Together we can beat cancer,” spokesperson Toni McGregor said.

Philadelphia Union has added Farmers Insurance to their list of corporate partners, the Major League Soccer club has announced.

One of the nation’s largest carriers for homeowners insurance, auto insurance, commercial insurance, and financial services, Farmers has joined in a partnership that will be able to be seen at PPL Park and throughout the Union’s brand.

“We’re proud to partner with a company like Farmer’s Insurance,” said Philadelphia Union CEO & operating partner Nick Sakiewicz.  “We both share a commitment to quality, value and customer service and this relationship will provide our customers and fans some unique opportunities and do great things for both of our organizations in the years to come.”

The partnership is multi-year and incorporates Eastern Pennsylvania Youth Soccer and Delaware Youth Soccer Association (DYSA) as well. Farmers also becomes the presenting partner of “The 90th Minute Radio Show, which is airs weekly every Tuesday on CBS Sports Radio 610 at 6 p.m. ET from various Chickie’s and Pete’s locations. Additionally, the partnership includes signage in PPL Park and involvement in soccer events held both at the stadium and throughout the community.

“Farmers Insurance Group is very excited to start our multi-year marketing partnership with the Philadelphia Union,” said Chris Frusco, the Agency Point Director at Philadelphia Farmers Insurance.  “We look forward to aligning ourselves with another strategic brand in the Philadelphia marketplace. The Union fans present a key opportunity for the local Farmers agents and we are thrilled to be able to support this passionate group and expanding franchise.”

IndyCar’s Barracuda Racing have unveiled their Oasis sponsorship and branding today at the 2013 IndyCar Spring Training test.

Lassonde and Oasis Juices will join the team as an associate sponsor for the season.

The Quebec-based fruit and vegetable juice manufacturer began their foray into IndyCar as a personal sponsor of Tagliani last season, and have now increased their investment and presence to include car, driver and crew branding. Further, Lassonde and the Oasis brand have a strong national activation plan which will feature Alex and his Barracuda Networks #98.

“Lassonde is particularly proud to support talent such as that of Alexandre Tagliani,” said Mr. Pierre L’Heureux, Executive Vice-President and Managing Director, Sales Administration, Marketing and R&D at A. Lassonde Inc. “Through his determination, perseverance and healthy lifestyle, Tagis the ideal athlete to represent Oasis brand values across North America.”

In order to highlight this partnership, Lassonde will reach out to consumers through a nationwide promotional campaign, created in collaboration with Tetra Pak and the Couche-Tard network. This campaign will run in stores and through social media from May to June 2013. It will offer Canadian consumers, who participate via SMS, a chance to win several prizes, including one of four VIP weekends for two to attend the IndyCar race in Toronto, on July 13 and 14, as well as a Honda Civic Si 2013.

Barracuda Racing team owner Bryan Herta expressed his support of the new sponsorship, saying, “Lassonde and Oasis have been very strong supporters of Alex and we are very happy to welcome them onboard as a sponsor of the Barracuda Networks car this season. We look forward to working together to increase brand awareness and support the retail promotional program in conjunction with Tetra Pak and Couche-Tard. And most of all, look forward to giving Alex the tools he needs to put these great brands in the winner’s circle.”

The No. 98 Barracuda Racing car is on track today and includes a prominent Oasis logo for the first time. In just two weeks, Tagliani will race on the streets of St. Petersburg, FL at the IZOD IndyCar Series season opener on March 24.

Danish brand ECCO, a leading global manufacturer of innovative footwear, has announced that it has signed Chinese golf star Wu Ashun, who will compete in the brand’s Tour Hybrid model throughout the 2013 season.

Ashun, who recently became only the second Chinese player to qualify for the Open Championship, will also showcase the ECCO logo on his shirt collar and participate in the brand’s marketing initiatives. The 28-year-old competed on the European, Asian, Japan Golf and OneAsia Tours in 2012. He captured the JGT Toshin Golf Tournament last season, while also recording top-25 finishes at nine other tournaments, including the European Tour BMW Masters.

Considered by many to be China’s top golfer under age 30, Ashun was the first Chinese player to win on the JGT and is currently No. 179 on the Official World Golf Ranking. He represented Asia as a member of Royal Trophy winning team in 2012 and after first being introduced to the game about a decade prior. The son of a truck driver and municipal worker, he was a star basketball player and had never heard of golf before representatives from a charity background golf coach visited his school looking for potential talent.

“Wu Ashun is already a renowned player in Asia and has the potential to become a recognized name globally with continued strong performances,” says Jesper Thuen, ECCO Global Sponsorship and PR Manager – Golf. “He’ll be at the core of our marketing and PR work in China, which is an exceptionally strong and growing market for the ECCO Golf business.”

FAS Lane Racing has announced a new three year sponsorship agreement with OXYwater.

The Ultimate healthy hydration beverage will be the Primary Sponsor on the No. 32 FAS Lane Racing Ford for 24 NASCAR Sprint Cup Series races this season and continue for the entire 2014 and 2015 seasons. The No. 32 OXYwater Ford will debut this weekend in the running of the Food City 500 at Bristol Motor Speedway with two-time NASCAR Sprint Cup Series Champion Terry Labonte behind the wheel.

“OXYwater is a dynamic young company that features an oxygen-enhanced mineral water, ampoule ” stated FAS Lane Racing owner Frank Stoddard. “We are a young race team and are very proud that OXYwater has chosen us as their NASCAR marketing partner. Proper hydration is very important for our drivers, sale team members and our race fans. Through this partnership we look forward to introducing OXYwater™ to the NASCAR fan base and growing our businesses together.”

“OXYwater has zero sugar, zero calories, zero carbs and no artificial sweeteners and is clinically proven to be more effective than plain tap water at reducing the level of dehydration during exercise,” said Stacey Kuzda, Vice President of Marketing for OXYwater. “Our partnership with FAS Lane Racing is the cornerstone to our marketing program designed to promote OXYwater as the ‘Ultimate Healthy Hydration Beverage’. We are honored to join the ranks of the many fine companies that have become NASCAR Sprint Cup team sponsors and are very excited to be a part of the FAS Lane Racing Team.”

The running of the Food City at Bristol Motor Speedway will run this Sunday March 17th at 1:00 p.m. ET. The race can be viewed LIVE nationally on FOX and heard on affiliated PRN radio stations and on Sirius XM NASCAR Radio 90.

Konica Minolta Business Solutions U.S.A., Inc. has announced the company’s commitment to sponsoring four upcoming lacrosse tournaments in March and April, this year.

The Metropolitan Lacrosse Classic, which will be held on March 17 at Citi Field in Flushing, Queens, will be the first-ever NCAA Division I lacrosse event in its history. The games will feature the College of the Holy Cross battling the United States Naval Academy and the University of Michigan playing Colgate University.

“We are honored to have Konica Minolta as the presenting sponsor of the inaugural Metropolitan Lacrosse Classic at Citi Field,” says Dave Howard, executive vice president of the New York Mets. “Konica Minolta’s support and commitment will ensure the event’s success in our lacrosse-loving community.”

Konica Minolta will also be sponsoring three Inside Lacrosse events this year. The Konica Minolta Face-Off Classic will be played on Saturday, March 23, 2013, at M&T Bank Stadium in Baltimore, Md., and feature Colgate University vs. the U.S. Naval Academy and the University of Virginia vs. Johns Hopkins University. The Konica Minolta Big City Classic will be played on Saturday, April 27, 2013 at MetLife Stadium in E. Rutherford, N.J., and will feature Princeton University vs. Cornell and Notre Dame vs. Syracuse. The Whitman’s Sampler Mile High Classic, held in Denver, Colorado, will be held on March 16, and feature Loyola vs. the U.S. Air Force Academy and Notre Dame vs. Denver University.

In addition to the sponsorships, Konica Minolta has made a commitment to provide 300 lacrosse tickets for the students of two Baltimore City youth lacrosse organizations during the Konica Minolta Face-Off Classic. The Charm City Youth Lacrosse League provides lacrosse-skills training, league play and mentoring to underserved Baltimore City youth at no cost. The Baltimore Middle School Lacrosse League provides opportunities for youth within Baltimore’s most economically disadvantaged and underserved neighborhoods to not only learn lacrosse skills but to also learn valuable lessons in character development, teamwork, reliability and commitment.

“We greatly appreciate the support of Konica Minolta,” says Andy Bilello, associate publisher at Inside Lacrosse. “Not only as the sponsor of the Face-Off Classic and Big City Classic but also for the company’s commitment to the youth programs associated with the sport of lacrosse.”

“Konica Minolta has been a sponsor of lacrosse games for more than six years,” says Kevin Kern, senior vice president, Marketing for Konica Minolta Business Solutions U.S.A., Inc. “Lacrosse is one of the fastest growing team sports in the United States, particularly among America’s youth. We are proud to be a sponsor for a sport that attracts our future leaders.”

Sentient Jet, order a leading private aviation company in the U.S. and the Official Private Aviation Partner of the PGA TOUR, see announced today it will sponsor the 2013 Tavistock Cup, a team golf event featuring professional golfers from around the world.

Sentient Jet will host a luxury viewing gallery on the 18^th Hole and Tavistock Cup competitors will have the opportunity to win exceptional Sentient prizes. They also sponsored the 2012 Tavistock Cup.

“We are proud to be the Official Private Aviation Partner of the Tavistock Cup for the third consecutive year and provide guests a unique viewing experience at one of the most sought after tickets in professional golf,” stated Andrew Collins, President of Sentient Jet. “Sentient Jet and the Tavistock Cup are perfect partners. The Tavistock Cup features the world’s finest golfers in a relaxed atmosphere. Likewise, it is our mission at Sentient Jet to provide our clients a relaxed and extraordinary experience.”