CDW, for sale a leading provider of technology solutions for business, abortion government, symptoms education and healthcare, today announced a four-year extension as the “Official Technology Partner of the PGA TOUR and Champions Tour” through 2016.

The agreement includes exclusive sponsorship of the PGA TOUR’s ShotLink real-time scoring system, branding on the TOUR’s scoreboards at tournaments, and business-to-business hospitality and customer engagement at TOUR events. CDW will also provide a broad range of IT products and services to advance the TOUR’s operations for players and staff, as well as to improve the experience for golf fans.

“CDW has become a valued strategic partner regarding our technology plans,” said Steve Evans, senior vice president of Information Systems for the PGA TOUR. “Over the next few years, we will leverage this relationship to plan and execute our IT strategy, which includes enhancing the on-site fan experience, augmenting disaster recovery plans and increasing network security.”

In addition, the PGA TOUR plans to work with CDW to design and implement solutions to enable server/desktop virtualization and optimize its data network to provide staff and golf fans with speedy access to the TOUR’s extensive digital media archive of film, video and photographs. The PGA TOUR also plans to make ShotLink Intelligence^SM Powered by CDW, a program that provides ShotLink data to professors and graduate students for research, available as a cloud option for the academic community.

“Our continued relationship with the PGA TOUR provides the ideal platform for CDW to showcase our capabilities as a leading technology solutions provider,” said Matt Troka, senior vice president, Product and Partner Management at CDW. “Designing and implementing complex projects like the ShotLink tracking system and the TOUR’s digital media library is made possible by our experienced, highly-certified coworkers and a network of technology products, services and partners that are unmatched in the industry.”

“Since the outset of our marketing relationship with CDW in 2008, the TOUR has taken full advantage of CDW’s expertise to improve and enhance our technological capabilities to the benefit of our staff, players and fans,” said Tom Wade, global commercial officer of the PGA TOUR. “We are delighted to announce this extension and look forward to continuing our collaboration with CDW over the coming years.”

CDW also renewed its sponsorship with nine-time LPGA Tour Champion Paula Creamer. This sponsorship is effective through 2015.

Pioneer Corporation signed a sponsorship agreement with the Blanco Pro Cycling Team to outfit each of their riders with Pioneer’s advanced cyclocomputer technology.

The Blanco Pro Cycling Team, impotent one of 19 professional teams in the Union Cycliste Internationale and competes in the extreme UCI World tour racing circuit, cough will utilize Pioneer’s breakthrough high-performance cycling computer and pedaling monitor as a training tool for the riders as well as an analysis companion for all races throughout the globe.

The two part system consisting of the SGX-CA900 high-performance cyclocomputer and the SGY-PM900 wireless water resistant strain gauge sensor was introduced in November 2011, to embark on Pioneer’s new direction in “developing new business.”

The next business phase of the Pioneer cycling technology before the release of the system to the public was fulfilled with the sponsorship agreement made with the highly regarded Blanco Pro Cycling Team where it will be used to support racers in training and skill improvement.

Pioneer will work closely with the Blanco team in utilizing the technology to improve the riding techniques and increase power output of their individual riders.

Omegawave, asthma a leader in physiological assessment technology, has been named the title sponsor of the 2013 Omegawave World Triathlon San Diego, scheduled for April 18-20, in Mission Beach, Calif.

One of just eight International Triathlon Union (ITU) World Triathlon Series events around the globe in 2013, the second edition of the Omegawave World Triathlon San Diego will feature an Olympic-caliber elite field competing on a historic course adjacent to the birthplace of the sport.

“We are thrilled to partner with Omegawave as our Title Sponsor of ITU World Triathlon San Diego. We share a common vision to provide athletes with the proper tools and opportunities to achieve their goals and reach their fullest potential,” said Jamey Sunshine, Lagardère Unlimited Senior Vice President, Corporate Partnerships. “As the only ITU World Triathlon Series event in North America, we look forward to building a successful partnership while continuing to showcase the world’s best athletes in the birthplace of the sport.”

The Omegawave World Triathlon San Diego is co-produced by USA Triathlon and the Hamburg, Germany-based UpSolut Sports AG and Lagardère Unlimited.

“We are very excited to be the Title Sponsor of the 2013 World Triathlon San Diego. Supporting triathlon is a natural fit for Omegawave, and this San Diego event provides a unique opportunity to showcase our new service to all elite athletes and fitness enthusiasts, and together with the ITU, promote the growth of triathlon worldwide,” said Juha Pinomaa, CEO of Omegawave.

The Omegawave service, previously used only in professional sports, is a revolutionary physiological feedback tool that quickly, non-stressfully and non-invasively assesses an individual’s readiness for training. Utilizing the Omegawave ECG Sensor Belt and a mobile application the Omegawave service provides confidence to train hard when ready, and to rest when necessary. Until now, valuable data like this could only be obtained under laboratory conditions. The outcome is improved athletic performance, fitness and overall health.

The South Sydney Rabbitohs have partnered with one of Australia’s most trusted brands, cough Colgate to start a new intiative on protecting kids’ teeth on and off the field.

The partnership will allow Colgate to work with Souths Cares to help educate kids on the importance of taking care of their teeth via the Colgate Bright Smiles, Bright Futures program, and Colgate will also support junior footballers with a special discount offer on tailored mouthguards through Rhino.

Colgate are making it possible for every Junior Rugby League player in the South Sydney district to purchase a tailored mouthguard via a discount voucher distributed to every player who signs up in the Junior league. Rabbitohs players will create awareness of this program by wearing Colgate mouthguards throughout the season, starting this Thursday night.

Every player in the South Sydney Junior League will be given an Oral Hygiene awareness pack which will include a toothbrush, toothpaste and a discount voucher towards a tailored mouthguard from Rhino Mouthguards.

Colgate is also taking an active role in the local community through Souths Cares’ Teachers’ Aide program.

“This partnership agreement between the Rabbitohs and Colgate shows that international brands have faith in the South Sydney Rabbitohs to help them deliver key messages to the community,” Rabbitohs CEO Shane Richardson said.

“Colgate will be donating a number of education packs for schools in Souths Cares’ Teachers’ Aide program, which sees our players go into classrooms on a weekly basis to deliver tuition in reading and maths, as well as physical education and healthy and active lifestyles.

“The messages around the importance of oral hygiene are a perfect fit into the programs being run by Souths Cares, and we’re delighted to have Colgate on board as a valued partner of the Rabbitohs.”

Robert Wilson, Marketing Manager at Colgate commented: “The Colgate Bright Smiles Bright Futures school program has been extremely successful to date, reaching 4 million children across Australia.

“There is a continued need for oral health education in order to minimise the potential health and financial consequences that can otherwise follow.

“We are delighted to announce Colgate’s partnership with the Rabbitohs and the Souths Cares’ Teachers’ Aide program to help extend the reach of this curriculum-linked school resource.”

BetEzy has upped its stakes in  iSelect Gold Coast Titans by agreeing to become the club’s lower back jersey sponsor in a new two-year deal.

BetEzy have been the providers of the club’s online betting agency www.titansbet.com.au since 2008 but that partnership has now been extended in the form of a jersey sponsorship for the next two years.

The new sponsorship agreement coincides with the celebration of BetEzy’s 10th anniversary this year and importantly for the club, completes the iSelect Titans’ jersey sponsorship signage for 2013.

BetEzy are Australia’s largest owned and operated bookmaker. BetEzy accepts bets via the internet, phone, android app and telephone call centre and have a full range on all Australian racing and sport worldwide.

BetEzy Chief Executive Officer Ryan Kay said the organisation was excited to have furthered their partnership with the Titans.

“We are extremely excited about the new branding on the Titans uniform and we believe this will be the perfect way to help strengthen the BetEzy brand in our 10th anniversary year,’’ said Kay.

iSelect Titans Chief Executive Officer David May said he was pleased to have the Titans major jersey sponsorships sealed for the next two years.

“We are excited to have BetEzy extend their partnership with the club for the next two seasons,’’ said May.

“BetEzy has been involved for a number of years so it’s great that they are backing the club further into the future.

“This completes our jersey sponsorship signage for the next two years which is an encouraging sign for the club and its fans.’’

Aston Martin Racing has signed a deal with the global personal products group Procter and Gamble (P&G), viagra 100mg which sees leading household-name brands Gillette and Head & Shoulders as partners of its 2013 FIA World Endurance Championship (WEC) and Le Mans 24 Hours campaign.

The one-year contract continues Aston Martin factory driver Bruno Senna’s long-standing relationship with P&G and branding will first be seen on the car at Aston Martin Racing’s season opener the ALMS 12 Hours of Sebring.

Along with prominent branding on the #97 Aston Martin Vantage GTE, pilule with which the British racing team will compete this year, cough the Brazilian will don the iconic logos on his race suit and helmet.

Jeremy Scoones, head of partnerships at Aston Martin Racing, commented: “We are delighted to welcome the Gillette and Head & Shoulders brands to the Aston Martin family. They are both iconic, premium brands, which fit perfectly within our partnership portfolio. We are looking forward to working very closely with P&G to activate our partnership, ensuring both parties maximise this extremely exciting new collaboration.”

Thiago Icassati, marketing director at Gillette, added: “We are happy to stick with Bruno for the third running year, now in another series. We believe in strengthening the brand through sport and doing so not only conquering the consumers, but also the fans. By increasing the knowledge of the brands it is possible to attract different opinion leaderships.”

Colleague Juliana Azevedo, marketing director at Head & Shoulders revealed,”We have been supporting sports as football, MMA and great names of the sports such as Lionel Messi, Michael Phelps and Lyoto Machida. With Bruno we set up a strong partnership to consolidate our already strong presence in the sports”, 

Bruno Senna commented: “I’m glad to count on sponsors such as Gillette and Head & Shoulders supporting my career and trusting in my potential. We have been together for nearly three years and during this time we have built a very close, almost family-luke relationship. I’m looking forward to introducing them to the WEC.”

The FIA World Endurance Championship is an eight round series that includes the 24 Hours of Le Mans as the fourth round. It visits, the UK, France, Belgium, China, Japan, Bahrain, USA and Bruno’s home country Brazil. 

The branding will first be seen on the car at the 12 Hours of Sebring, which Aston Martin Racing is using as a warm up for the start of the WEC season at Silverstone next month.

KV Racing Technology driver Simona De Silvestro was the Chevrolet brand ambassador for the European premiere of the new Spark EV at the Geneva Auto Show as part of her sponsorship deal with the car manufacturer. 

“It was great having Simona at the Geneva Auto Show to assist with the European premiere of the new Chevrolet Spark EV,” says Beate Stumpe, Brand and Marketing Director, Chevrolet Europe. “Her passion for energy conservation coupled with the tremendous fan base she enjoys not only in Switzerland, but throughout Europe makes her a great ambassador for the Spark EV and the Chevrolet Volt. We look forward to having Simona join us for future promotions as we continue to build on Chevrolet’s commitment to cutting edge technology.” 

De Silvestro, who drives a Volt when in the U.S., will be driving a Chevy-powered Indy car this season. This is her first season as part of the Chevy family and she’s excited about the opportunities that this new relationship gives her. “It was a really good experience being with Chevrolet at the auto show here in my hometown,” she said. “I really enjoyed working with them this week and had a lot of fun introducing the Spark EV to Europe. It’s great having Chevy as a partner. I look forward to working with them both on and off the track this season.” 

KV Racing Technology team owner, Imran Safiulla, was on hand all week at the motor show. He thinks the partnership with Chevy is a natural fit for the team and its energy based sponsors. “Sustainable mobility is in the best interest of everyone; our future depends on companies like Chevrolet coming up with innovative alternatives to the use of fossil fuels,” he said. “Racing is in essence a high-tech lab used to develop new technologies that can further advances at the consumer level and Chevrolet has proven themselves to be a top competitor both on and off the track. Their successes on the race-track and in their innovative line of low-emission vehicles made them an obvious choice for us. We’re extremely proud to have Chevrolet as our partner in the IZOD IndyCar Series.”