Brand Affinity Agrees Fan Photography Partnership with LA Angels
March 21, 2013
Brand Affinity Technologies, Inc., experts in engaging, activating, and monetizing fans, today announced an exclusive partnership with MLB’s Los Angeles Angels.
Through this partnership, Brand Affinity Technologies will provide fan photography services for the Angels and their devoted fans, helping preserve their memory of the game.
Known as one of the most popular teams in the MLB, the Angels franchise drew more than three million fans during the 2012 baseball season and was ranked in 2011 as the fourth team on ESPN’s list of “Ultimate Team Rankings” ahead of every team in baseball and any other franchise in Los Angeles. The partnership with Brand Affinity Technologies extends the Angels’ in-venue experience to fans well beyond game day, while also providing a significant revenue source via Brand Affinity Technologies’ FanPhotos photography platform.
“As a Southern California-based company, we are very excited to be announcing this partnership and provide the millions of Los Angeles fans a more compelling medium to capture and share their in-game experiences with friends and family,” said Ryan Steelberg, CEO of Brand Affinity Technologies. “We look forward to leveraging our unique FanPhotos photography platform to further extend this MLB franchise and truly capture and activate fans’ passion and excitement for their Angels.”
Throughout each game, Brand Affinity Technologies photographers will be on-site to capture photos of the attendees.
“We are extremely excited about our partnership with Brand Affinity Technologies. The company’s services and new technologies will help us enhance the overall game experience of Angels fans, as well as further increase fan loyalty to the team,” said Robert Alvarado, vice president, marketing and ticket sales for the Los Angeles Angels.