Novo Nordisk Sponsors IndyCar’s Emergency Care Vehicle for 2013

By Community | March 22, 2013

Novo Nordisk, which became INDYCAR’s official diabetes care provider in 2012, has increased its promotion of the sport by sponsoring the Emergency Care Vehicle for 2013.

The company also will move its Race With Insulin display, designed to raise awareness of diabetes to visitors, into the INDYCAR Fan Village. Novo Nordisk is a global leader in innovative insulin delivery systems such as FlexPen, which is used by IZOD IndyCar Series driver Charlie Kimball.

“The Race With Insulin program is an important piece to Novo Nordisk’s involvement with INDYCAR and moving it inside the INDYCARFan Village will expose the program to many more race fans,” said George McAvoy, vice president of diabetes marketing for Novo Nordisk. “Our sponsorship of Charlie Kimball shows that having diabetes doesn’t have to slow you down on the track, and expanding our partnership with INDYCAR will bring that message to more race fans.”