Mobivity Holdings Corporation, a provider of proprietary mobile marketing technologies and solutions, announced their partnership with the Minnesota Wild today to create unique and effective fan engagement solutions for the organization. 

Mobivity will allow fans to interact with the team using their online mobile marketing platform, as well as in-stadium graphics for live polling and interaction during sporting events.

“We are excited to enter into this partnership with Mobivity, and to increase the amount and quality of brand engagement our fans experience over the next three years. Mobivity is allowing us to have direct contact with our fans where they focus most, and we look forward to increasing attendance and fan-loyalty as well as grow within the mobile space with Mobivity for years to come,” said Mitch Helgerson with Minnesota Sports and Entertainment for the Minnesota Wild Hockey Club.

Mobivity will be creating web opt-in pages to aid in building a database of Minnesota Wild fan numbers, as well as creating an avenue for the Wild to engage their fan at each event. With the help of Mobivity’s patented HD graphics system, fans of the Minnesota Wild will be able to engage with the team in real-time through text and picture messages, Facebook and Twitter posts, as well as Text-to-Win and polling campaigns throughout events.

“Mobivity looks forward to seeing the Minnesota Wild succeed in the mobile marketing field, and we can’t wait to foster a successful and results-based relationship with the organization over the next three years,” said Michael Falato, SVP of Sales and Business Development for Mobivity.

Patriot Energy Group, ambulance one of the largest energy management firms specializing in electric and natural gas supply, healing announced today its new partnership with Bill Martel Racing (BMR) for the NASCAR Camping World Truck Series Lucas Oil 200 at the Dover International Speedway in Dover, apoplectic Delaware on May 31, 2013.

In addition, the number 59 driver, Kyle Martel, will accompany his Chevrolet Silverado Truck at the Hershey Bears hockey game this Saturday, March 30, 2013 at the Giant Center in Hershey, Pennsylvania. To support the local NASCAR and ARCA driver, Patriot Energy Group’s Senior Management from both the Harrisburg, PA and Philadelphia, PA offices will join Kyle while his truck is on display on the front patio of the Giant Center beginning at 5:00pm (EDT).

Co-Founder and Chief Executive Officer, Louis A. Frate, said, “We are very excited for the opportunity to partner with the championship team of Bill Martel Racing. We could not be prouder to have Kyle Martel, such an extreme talent, showcasing our brand and we look forward to having a long-lasting relationship with BMR.”

“Our organization is a firm believer that sponsorships should create a win-win situation,” said Bill Martel, President of Bill Martel Racing. “We feel our pairing with Patriot Energy Group is a great fit.”

“Kyle Martel is an extraordinary driver with over 200 career wins at all levels in motorsports and won his first national championship at the young age of 12. Our entire team is looking forward to watching Kyle cross the finish line at the Lucas Oil 200 in his Patriot Energy Group sponsored truck,” concluded Mr. Martel.

Dr Pepper Snapple Group have extended their sponsorship deal with the Pittsburgh Penguins for an additional seven years, buy through July 2020.

As the exclusive provider of carbonated soft drinks and other beverages at the CONSOL Energy Center since 2010, DPS gives fans a lot of flavor with more than 30 products to enjoy — such as Dr Pepper, Diet Dr Pepper, 7UP, RC Cola and more — while cheering on the Penguins. The agreement also covers teas, bottled water, energy drinks, juices and juice drinks.

In addition to exclusive vending and pouring rights, DPS will receive certain advertising provisions such as radio broadcast, in-venue signs and an annual playoff promotion. It will also continue its “Cap Trick” program, an under the cap contest where fans can accrue and redeem points with the purchase of select DPS beverages and participate in fun online activities for Penguins tickets and gear.

“Dr Pepper Snapple Group has been a valuable partner right from the first day we opened the CONSOL Energy Center three years ago,” said David Peart, Penguins senior vice president. “We are thrilled to keep these iconic beverages flowing well into the future and bring refreshment and flavor to Penguins fans and attendees at all of the other events at the arena.”

“This extended agreement is a great opportunity to get our brands in front of Pittsburgh Penguins supporters – some of the most passionate hockey fans in the world,” said Nick Geswein, senior vice president and general manager, Northeast business unit, DPS. “We are excited to continue this strong partnership with the team, CONSOL Energy Center and the Pittsburgh community.”

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Two-time IndyCar Series Champion Panther Racing announced it has extended its relationship with Lincoln Technical Institute for the 2013 IndyCar Series season.

Lincoln Tech has been associated with Panther Racing since 2006 and John Barnes, order the team’s Managing Partner and CEO, sale is a Lincoln Tech graduate and a member of the Lincoln Tech Hall of Fame.

“Lincoln Tech has been a part of the Panther family for a long time, cough and we couldn’t be prouder that they will continue their association with the team again this year,” Barnes said. “Being a graduate myself, and having employed several Lincoln Tech graduates over the years, I can assure you it’s the best technical school in the country. Additionally, we’re excited to continue to try to find ways to involve Lincoln Tech in Panther Racing’s ‘Operation: Hire Our Guard’ program, so we can all work together to train and employ all the unemployed Veterans in the country.”

Lincoln Tech originally partnered with Panther during the 2006 IndyCar season, including as a primary sponsor for many races during the second-half of the season, and has continued its relationship with the team for the past six years. The organization has a diverse offering ofcourse programs, and graduates find job opportunities in an equally wide array of fields, from automotive, computer networking, criminal justice, culinary, dental and business administration to electronics, massage therapy, nursing and a little of everything in between.

“At the Lincoln Group of Schools, we offer a broad range of options for people who want to launch exciting new careers,” explains Piper Jameson, Lincoln’s Executive Vice President and Chief MarketingOfficer. “The professions we train for are the careers that build America—and Automotive Technology has been a cornerstone of our offerings for many years. We’re excited to be partnering again with Panther Racing and combining our tradition of automotive training excellence with Panther’s history of excellence on the track. It’s a partnership that really embodies everything exceptional about the two organizations.”

Panther Racing kicks off the 2013 IndyCar Series season on March 24 with the Grand Prix of St. Petersburg in a seasonthat will be highlighted by the 97th Running of the Indianapolis 500 Mile Race on May 26th. All IndyCar Series races are broadcast oneither the NBC Sports Network or ABC.

NFL’s Buffalo Bills today announced a new partnership agreement with Unyts, one of the leading organ procurement organizations in the United States.

As part of the agreement, Unyts will host four unique donation events in conjunction with the Bills both at Ralph Wilson Stadium and around the Greater Buffalo community.

In addition, Unyts will also be a game week sponsor for a to-be-determined regular season game on the 2013 schedule, and will receive various team advertising, promotional and hospitality assets throughout the season.

“Encouraging Bills fans to donate blood, and to consider eye, organ and tissue donation, through a great organization like Unyts is one thing that we can do to make a significant impact in Western New York,” said Bruce Popko, Bills Senior Vice President of Business Development. “We are pleased to partner with them on a multi-faceted marketing campaign and look forward to helping them achieve greater brand recognition amongst our fans.”

“It’s important for Unyts to partner with an organization that truly gives back to this community,” said Mark Simon, Unyts President and CEO.  “The Bills organization has been doing just that for decades and we are happy to be part of the team.  Being a part of the football community will help us to spread our message of organ, eye, tissue and blood donation to a large audience across Western NY and beyond.”

Gill North America, asthma a technical apparel and accessories leader in the worldwide marine industry, medstore  has extended its deal as the official technical apparel sponsor of US Sailing.

“We take pride in aligning ourselves with a company that is focused on innovation and developing the best possible products for sailors,” said Jack Gierhart, Executive Director of US Sailing. “We have had a long and successful partnership with Gill, and are grateful for their ongoing support of sailing in the U.S.”

The sponsorship agreement includes direct financial and product support for the organization, including US Sailing Championships for adults and youth, Junior Olympic Festivals, 2013 US Sailing Roadshow, International Women’s Keelboat Championship and Sailing Leadership Forum 2014.

As part of the agreement, a unique US Sailing branded collection will be available for sale on both the US Sailing and Gill NA web sites. US Sailing will organize 14 adult and youth championship events and 21 Junior Olympic Festivals at yacht clubs and other sailing organizations around the country in 2013. 

Dave Pritchard, President of Gill North America said: “Gill is delighted to strengthen ties with US Sailing and their members. Our new multi-year agreement brings the unique and distinct value of Gill technical clothing to US Sailing beneficiaries that only Gill can deliver. We look forward to delivering the great value Gill has to the organization over the next three years.”

Australia and New Zealand (ANZ) banking group have increased their committment to Netball by becoming the naming rights sponsor of Netball Australia’s junior netball program, and NetSetGO!.

ANZ has enjoyed a long association with the sport as the naming rights partner of the ANZ Championship, denture since the competition’s establishment in 2008.

“We’re delighted that ANZ has opted to increase its commitment to netball as the naming rights sponsor to NetSetGO!, no rx ” Netball Australia’s Chief Executive Officer Kate Palmer said.

“The new sponsorship sees ANZ take a broader approach, supporting the newest of netballers through NetSetGO!  to elite players in the ANZ Championship.”

NetSetGO! is the only grassroots netball program in Australia.  Developed for five to 10 year olds, the program incorporates skill activities, minor games and modified matches in a fun and safe environment.

More than 36,500 juniors, an increase of 23 per cent on 2011, participated in the program last year.  The weekly program is coordinated by accredited coaches to ensure a quality experience for all participants.

Karen Donaldson, ANZ’s General Manager Marketing Australia said: “We’re delighted to expand our support of netball in the community. This new sponsorship demonstrates ANZ commitment to supporting netball at all levels to help develop the next generation of netball players.”

In addition to NetSetGO!, ANZ will continue to support local netball clubs through the ANZ Junior Club of the Year program which provides weekly cash and equipment grants to selected junior clubs for each round of the ANZ Championship season.

Australian Rugby League team, Central Queensland (CQ) Cobras have announced they have secured major new partners in the form of Ian Weigh Toyota.

The partnership, which will see CQ Capras CEO Denis Keeffe, coach Jason Hetherington and Operations Manager Walson Carlos driving around in brand new Ian Weigh Toyota vehicles, was described by CEO
Keeffe as a watershed moment for the club.

“To have a strong company like Ian Weigh Toyota on board as one of our major sponsors, and I might add bringing along an international brand like Toyota, is a significant development for our club.” Keeffe said.

Dealer Principal Ian Weigh said that Ian Weigh Toyota is very excited about the partnership for two key reasons.

“Firstly the partnership is great because the CQ Capras is a stepping stone to the CQ NRL Bid and our contribution is a practical way in seeing that we assist in that process. Secondly Central Queenslanders are league lovers and they want a team they can be proud of on and off the field,” Weigh said.

He went on to say that it was Ian Weigh Toyota’s first association with rugby league in the community and that it was a great platform to the CQ NRL Bid.

FLW, the world’s premier tournament fishing organization, and Can-Am, a leading manufacturer of ATVs and side-by-side vehicles, have announced a sponsorship agreement through the 2013 season.

Can-Am will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the Emmy-nominated “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

The world discovered the Can-Am brand more than 30 years ago through ground-breaking motocross bikes. Can-Am is carrying on the tradition by combining industry-leading performance, precision-engineered handling and rider-focused design in all of their ATVs and side-by-side vehicles.