Minnesota Wild Partner with Mobivity to Increase Fan Engagement
April 1, 2013
Mobivity Holdings Corporation, a provider of proprietary mobile marketing technologies and solutions, announced their partnership with the Minnesota Wild today to create unique and effective fan engagement solutions for the organization.
Mobivity will allow fans to interact with the team using their online mobile marketing platform, as well as in-stadium graphics for live polling and interaction during sporting events.
“We are excited to enter into this partnership with Mobivity, and to increase the amount and quality of brand engagement our fans experience over the next three years. Mobivity is allowing us to have direct contact with our fans where they focus most, and we look forward to increasing attendance and fan-loyalty as well as grow within the mobile space with Mobivity for years to come,” said Mitch Helgerson with Minnesota Sports and Entertainment for the Minnesota Wild Hockey Club.
Mobivity will be creating web opt-in pages to aid in building a database of Minnesota Wild fan numbers, as well as creating an avenue for the Wild to engage their fan at each event. With the help of Mobivity’s patented HD graphics system, fans of the Minnesota Wild will be able to engage with the team in real-time through text and picture messages, Facebook and Twitter posts, as well as Text-to-Win and polling campaigns throughout events.
“Mobivity looks forward to seeing the Minnesota Wild succeed in the mobile marketing field, and we can’t wait to foster a successful and results-based relationship with the organization over the next three years,” said Michael Falato, SVP of Sales and Business Development for Mobivity.