Herr Foods Inc. announced today that the Pennsylvania-based snack food producer will continue their marketing presence within the 2013 Automobile Racing Club of America (ARCA) Racing Series.

Herr’s has agreed to extend their “Official Snack Food of ARCA,” sponsorship program, and will once again sponsor the “Herr’s Live Life With Flavor 200” ARCA Racing Series event at Madison International Speedway in Madison, Wisc. for a third consecutive year. In addition, Herr’s will also continue to be the title sponsor of the June 30 ARCA Racing Series visit to Winchester Speedway in Winchester, Ind.

“This motorsports sponsorship program is a direct result of the business-to-business relationship between Herr’s Foods and Menards,” said Mark Gundrum, Vice President of Business Development and Corporate Partnerships for ARCA. “The end result is increased business and product sales for Herr’s.”

The Herr Foods Chase the Taste 200 will once again highlight an “All-ARCA” weekend at Winchester Speedway in June. ARCA Racing Series Practice and Menards Pole Qualifying presented by Ansell will take place on Saturday, June 23, along with racing by the ARCA Truck Series and ARCA/CRA Super Series Late Models. The Herr Foods Chase the Taste 200 will go green at 2:00 p.m.

“Herr’s and Menards have become very important strategic marketing partners, not only for Madison International Speedway, but for the entire ARCA Racing Series,” Gundrum said. “Herr’s involvement with the tour and our presenting sponsor positions them as a very important marketing partner for ARCA.”

BolderBOULDER, medstore the third largest running race in the United States, today announced Crocs, Inc. as the presenting sponsor for the 2013 BolderBOULDER.

The race attracts more than 50,000 participants and draws professional racing teams from all over the world. More than 150,000 spectators watch the festivities at this Memorial Day tradition in Boulder, Colorado.

“We’ve had an outstanding relationship with Crocs, as they have sponsored our race in different capacities over the years,” said Cliff Bosley, Race Director. “We are thrilled to have them as our presenting sponsor because like us, they are an influential brand to many Coloradoans.”

Crocs will be the sole presenting sponsor for the BolderBOULDER, and the event will be called the BolderBOULDER Presented by Crocs. Crocs will also offer race packet pick-up and on-site registration at its Colorado retail locations, including their outlet location in Silverthorne, CO. In addition, every volunteer for the race will be outfitted in a pair of Crocs™ shoes.

“We are so excited to be the presenting sponsor of the BolderBOULDER, especially since our company was born in Boulder 11 years ago and our headquarters still remain here,” said Michael Martin, Crocs’ Director of Marketing for the Americas. “We think the unique nature of the BolderBOULDER is the perfect fit for our very unique brand. There’s no other place in the world we would rather kick off the summer, than with 50,000 people who love the active, Boulder lifestyle like us.”

The BolderBOULDER 10K road race was first held in 1979 in the area around North Boulder Park. Today, the course finishes at the University of Colorado’s Folsom Field. From the first-year field of 2,700 runners, it has grown into the seventh largest road race in the world, with more than 53,000 participants in 2012.

Smooth Fitness, cialis LLC, denture the largest online retailer of home fitness equipment, denture has announced that World Champion and Olympic Gold Medalist figure skater Dorothy Hamill has been named a spokesperson for Smooth Fitness Equipment.

Commenting on her new role with the popular Internet fitness retailer, Dorothy Hamill said: “I’m a big fan of lifetime fitness, and home exercise equipment is a very convenient way for people to build activity into their daily lives. The Smooth Fitness brand is known for its quality, and its extensive line of exercise equipment means that everyone can find a physical activity that can help them achieve their goals, whether they’re just trying to get in shape or training for a marathon.

“When I take care of myself, I feel better. I exercise every day, and innovative, quality fitness equipment like the products from Smooth Fitness helps me stay active.”

Rich Hebert, Smooth Fitness’ President and CEO, commented: “We are thrilled to have the support of Dorothy Hamill, as she exemplifies our mission to help people lead healthy lives. Her leadership in many roles demonstrates qualities that fitness enthusiasts admire and desire. She is a great role model for lifelong fitness and community involvement.”

Restaurant franchise, McDonald’s has signed on as the official Junior Partner of AFL’s Brisbane Lions.

The three-year deal, which was announced today, sees McDonald’s become the official partner of Club junior activity – including the naming rights to Bernie’s Gabba Gang, junior clinics, junior membership programs, as well as the match-day junior mascot.

Lions’ junior ambassador, Dayne Zorko, was on hand for the announcement today, alongside teammate James Polkinghorne and young players from Brisbane Junior competitions.

“Growing the game at the junior grassroots level is so critical, especially in a non-traditional football state like Queensland – we need to get as many kids involved in footy as we can,” Zorko said.

“McDonald’s has always been a big supporter of community programs and we’re very excited to have them on board to help grow our junior programs.”

McDonald’s Mt Gravatt Licensee Mark Roberts said McDonald’s was delighted to become an official sponsor of the Brisbane Lions, which aligns with McDonald’s heritage and culture.

“We’ve been a big supporter of AFL Brisbane Juniors over the past four years and we’ve just signed on again as the official sponsor for another three years,” Mark said.

“The AFL Brisbane Juniors are the future stars of AFL and we hope the McDonald’s and Brisbane Lions partnership will encourage more children to take part in sport and lead active lifestyles.

“Our involvement with the Brisbane Lions continues our commitment of being a good neighbour in the community. It complements McDonald’s dedication to junior sporting programs and encouraging children of all abilities to be active and have fun.”

The Lions has almost 5,000 junior members in 2012, with a further 14,000 members of the Bernie’s Gabba Gang, and has a total junior reach of over 30,000 kids in Queensland alone.

Sports social media platform, herbal LockerDome has signed a partnership with National Hockey League’s (NHL) St. Louis Blues to launch the “St. Louis Blues LockerDome Network”.

LockerDome currently serves over 1, thumb 600 Networks of professional athletes, decease brands, media personalities and other sports properties, delivering over 11 million monthly unique visitors.

The two St. Louis-based companies announced that in conjunction with the launch, the Blues will host their first LockerDome contest. Beginning March 25, fans will be able to visit stlouisblues.com and the Blues LockerDome Network to enter for a chance to win two tickets to the April 19 game vs. Dallas, the opportunity to fist bump the players as they head to the ice, an autographed T.J. Oshiejersey and an autographed puck from a favorite player. The deadline to enter the contest is April 8.

“We are excited to become the first pro sports team to partner with LockerDome,” said Blues’ COO Bruce Affleck. “LockerDome is a progressive social platform that will allow our organization to become more accessible as a whole and strengthen the bond between our players and the best fans in hockey.”

“We are pleased to choose the St. Louis Blues as the first major professional sports team Network on LockerDome,” said Gabe Lozano, co-founder and CEO of LockerDome. “Adding professional teams and leagues is a natural progression for LockerDome as we continue to connect sports fans with the athletes, brands, media personalities and now the teams they love through our rapidly growing sports platform. We will be approving dozens of similar partnerships with professional organizations in the coming months.”

Official brands and networks represented by LockerDome include NFL superstars Troy Polamalu, Larry Fitzgerald, Maurice Jones-Drew, Antonio Brown and Marshawn Lynch; MLB All-Stars Felix Hernandez and Andrew McCutchen; baseball legends Pete Rose and Wade Boggs; and NBA stars Blake Griffin, Rudy Gay, and David Lee, among others.

The Thomas Sabo lifestyle brand is strengthening ties with Mercedes-Benz in the 2013 DTM season.

The company, headquartered in the Bavarian town of Lauf an der Pegnitz, will have its logos feature prominently on the front aprons of all six DTM Mercedes AMG C-Coupés and on the racing overalls of the six Mercedes-Benz DTM drivers. 

Thomas Sabo is the jewellery company headquartered in the northern Bavarian town of Lauf an der Pegnitz that was established in 1984 by its eponymous owner. The company ranks among one of the world’s leading lifestyle brands with its jewellery, watches and beauty products. 

Thomas Sabo has been a sponsoring partner of Mercedes-Benz in the DTM since the 2011 season. In addition, the lifestyle label is also personal sponsor to MERCEDES AMG PETRONAS Formula 1 driver Nico Rosberg. 

Thomas Sabo, said: “I am delighted that we are expanding our involvement in motor racing with Mercedes-Benz. Thomas Sabo will have a dynamic and promising team on the grid once again this year. We are particularly keen to promote young drivers and in Roberto Merhi, we have found a young dedicated DTM driver who not only has a great career in motor racing ahead of him, but also perfectly fits the image of the Thomas Sabo lifestyle brand. I am certain that we are in for a thrilling DTM season.” 

Toto Wolff, Head of Mercedes-Benz Motorsport, added: “The black Thomas Sabo Mercedes AMG C-Coupé with its elegant, sporty look is a firm favourite of many DTM fans. So, I am really pleased that Thomas Sabo is stepping up a gear with Mercedes-Benz and the world’s most popular touring car series. The two brands fit together perfectly: The distinctive design and the high quality standards of the lifestyle label correspond exactly with those of the Mercedes-Benz brand. We aim to continue our successful long-term cooperation both on and off the track this coming season.”

Herbalife has announced an exclusive nutrition sponsorship deal with two-time World Champion of the Junior World Triathlon and Junior World Duathlon Lukas Verzbicas.

With an extensive track record of supporting champion athletes and sporting teams worldwide, Verzbicas joins the ranks of elite athletes sponsored by this health and fitness-driven company.

A native of Lithuania but raised in Illinois, Verzbicas is one of the most accomplished male high school runners in the US. He holds titles such as the two-time Pan American Champ, 2 mile outdoor high school national record holder, 5k indoor high school national record holder, 5th US high school runner to break 4 min/mile, and is a three-time national high school cross country champ.

The one-year terms include Herbalife as Verzbicas’ primary sponsor and official nutrition partner, Verzbicas’ participation in assisting Herbalife in the development of new Herbalife24 performance nutrition products by providing feedback on formulas in development and prototypes, as well as his support in corporate training and triathlon training camps for the company’s employees and distributors prior to the Herbalife Los Angeles Triathlon in October, and participating in triathlon representing the company.

Herbalife is a global nutrition company that sells weight management, nutrition, and personal care products intended to support a healthy lifestyle with products catering to weight management, energy & fitness, heart health and more. 

The company also sponsors over 100 sporting events, teams and athletes around the world that reflect the company’s commitment to a healthy active life supported by good nutrition. These sponsorships include the Los Angeles Galaxy, FC Barcelona, the Herbalife Los Angeles Triathlon, Leo Messi, and Pumas soccer club in Mexico.

mophie, developer of accessories that allow consumers do more with their portable devices, today announced it has signed on as a sponsor at the upcoming Rip Curl Pro Bells Beach, the longest running surf contest in the world, being held at Torquay, Australia, which runs from March 27 to April 7.

mophie’s sponsorship further demonstrates its commitment to the art and sport of surfing, providing riders with the ability to capture every tube ride, cutback and bottom turn of the competition with its OutRidesolution, a wide-angle, waterproof mounting system for the iPhone that eliminates the need for a dedicated action sports camera.

“The Rip Curl is an iconic platform for us to gain global exposure for the OutRide iPhone mounting system and add international footage to the community sharing video using the OUTRIDE app,” said Ross Howe, vice president of marketing, mophie. “Our company has grown up in the surf community of southern California and it’s fitting that we have a presence at this legendary event.”

While contestants at the competition vie for the chance to “ring the bell,” mophie OutRide cameras will be used to capture exclusive shots from the skis in the water, giving online Rip Curl Pro viewers an OutRide perspective of the action taking place.

 

Canada’s favourite painter’s tape, Painter’s Mate Green, has announced its sponsorship of 2013 Canadian Hockey League (CHL) events, including the MasterCard Memorial Cup and the Ontario Hockey League Playoffs.

In addition to fun giveaways at these events, Painter’s Mate Green will also reward a lucky fan with a trip to the MasterCard Memorial Cup.

As the hockey season nears its end, Canadian hockey enthusiasts are eagerly awaiting a major CHL event: The MasterCard Memorial Cup, scheduled for May 17-26 in Saskatoon, Saskatchewan. While they root for their favourite teams, fans can look forward to some exciting activities and giveaways sponsored by Painter’s Mate Green.

Painter’s Mate Green is also an official sponsor of the Ontario Hockey League (OHL) conference finals and series playoffs. Game attendees can look forward to back-by-popular-demand giveaway items and have a chance to receive Painter’s Mate Green painter’s tape to try out at home.

Earlier this year, Painter’s Mate Green also sponsored a Quebec Major Junior Hockey League Game to help promote community engagement. Fans enjoyed free samples, giveaways and interactive activities courtesy of Painter’s Mate Green along with the thrill of seeing their favourite players battling it out on the ice.

“The Canadian Hockey League has a host of phenomenal athletes and staff. Painter’s Mate Green is pleased to partner with the organization again,” said Scott Sommers, director of marketing for DIY tapes at ShurTech Brands. “We wanted to make this year’s sponsorship even more of a thrill, and we’re eager for the fans to enjoy what’s in store.”