Seattle Mariners Seals New Meat Snack Sponsor
April 3, 2013
Jack Link’s, the No. 1 U.S. meat snack brand, has secured a multi-year sponsorship agreement with MLB’s Seattle Mariners, with the 2013 season marking the beginning of the partnership.
As a sponsor, Jack Link’s will offer fans exciting in-game promotions and product giveaways throughout the season, including hosting “Dustin Ackley Bat Night” at Safeco Field on April 27, where all fans ages 14 and under will receive a Jack Link’s and Seattle Mariners branded full-size baseball bat signed by Dustin Ackley.
“Baseball season is synonymous with so many things Jack Link’s embodies: getting outside, spending time with family and friends, and, of course, some great snacking,” said Jeff LeFever, vice president of marketing for Jack Link’s. “The opportunity to partner with the Mariners, one of the most innovative and respected organizations in sports, is a perfect fit for our brand. We’re especially excited to become a bigger part of the Seattle community and look forward to helping fans ‘Feed Their Wild Side’ all season long.”
“Jack Link’s has a long tradition of supporting sports, from professional hockey to fishing to youth baseball. The Mariners are happy to welcome America’s best-selling brand of beef jerky to Safeco Field as one of our newest corporate partners,” said Joe Chard, Seattle Mariners vice president of corporate business and community relations.