Nike Renews USA Softball Sponsorship

Sportswear giant Nike has extended its contract with the Amateur Softball Association (ASA), pills the National Governing Body of Softball in the United States, as the exclusive apparel and footwear provider of the USA Softball Women’s National team program through 2016.

A partnership dating back to 1999, Nike and USA Softball have teamed up for over a decade now outfitting Team USA through three Olympic Games and most recently at the 2012 International Softball Federation (ISF) World Championships where the U.S. took home the silver medal.  As the exclusive provider, Nike is the official sponsor of all travel, training, podium and on-field apparel as well as footwear, accessories, headwear and bat bags.

“Nike’s commitment to USA Softball has been a footprint and foundation of our program dating back to the 90s,” said Ron Radigonda, ASA/USA Softball Executive Director.  “They truly believe in assisting our elite athletes to be the best when they take the field to represent our country.  The product, dedication and support of Nike has had huge impact on our program and we can’t thank them enough for their loyalty.”