Enterprise Target Solutions Sponsor Irish Greyhound Board

Irish Greyhound Board (IGB) have announced a new three-year sponsorship agreement with UK-based independent finance company Enterprise Target Solutions (ETS).

The brand new deal with ETS will see the overall investment in the Irish Greyhound Derby run to just under €750, online 000 ($972, order 088) for the coming three years and also makes this year’s event the richest race in the northern hemisphere with an overall prize fund of €240,000 ($311,068) which is remarkable given the current challenges facing the depressed sports sponsorship market here.

The Irish Greyhound Derby launches on 13 May 2013 at Shelbourne Park in Dublin. It is one of the toughest and highest profile greyhound racing competitions in the world, with greyhounds competing from every corner of Ireland and the UK.

IGB CEO Adrian Neilan said: “Our ability to attract a UK sponsor from the financial sector shows that our product is recognised internationally and our racing brand is a world leader and gives our industry the excellent profile it deserves. We have worked extremely hard over the past months to secure a high calibre sponsor worthy of our world class Derby and we’ve now succeeded in turning this famous event into the richest race in the Northern Hemisphere especially in this challenging economic climate.”

ETS CEO, Russell Warner, said: “Enterprise Targeting Solutions is delighted to be the sponsoring partner for the Irish Greyhound Derby over the next three years. As a new entrant to the Irish business community, we recognise the power oflong-term partnerships and relationships.”

He added: “Our mission is to provide small and medium-sized Irish businesses with a flexible and forward-thinking finance alternative to funding enterprises based on mutual profit principles. Predicting the winner of a race is nevereasy, but when working with the best of breed the chances of success are higher. ETS understands the unique nature of the Irish Greyhound Derby and our sponsorship model provides immediate awareness of our own unique approach to business success.  We look forward to an exciting future together.”

The Irish Greyhound Board, established in 1958, celebrate their 55 year anniversary in 2013. To mark this milestone, 55 years of Derby winning trainers were invited to Shelbourne Park to celebrate the new sponsor announcement. Among the winners, are two fathers & sons who both achieved the Derby dream; Owen McKenna and his father, Ger McKenna, and Brendan Mullen and his late father, Jack Mullen.

This year’s Derby starts with the first round heats over three nights on 7, 8 and 10 August, with the Grand Final on 14 September.

Rajasthan Royals Ink New Car Sponsor

Mahindra’s Two-Wheeler has signed up as an associate sponsor of the Rajasthan Royals cricket team for the 2013 edition of the Pepsi Indian Premier League (IPL). 

The brand will be n the trousers of the Cricket team. The Pantero is also being showcased at the Rajasthan Royal’s home stadium – Sawai Mansingh Stadium in Jaipur for the duration of the tournament. 

Commenting on this association, click Sarosh Shetty, medicine Vice President of Marketing, Mahindra Two Wheelers said: “Cricket in India is truly a national game, rising above geography, age and gender. When two brands that share similar values come together, it gives ‘Rise’ to a winning combination. Rajasthan Royals in previous IPL editions have stood for inspired leadership, innovation and professionalism.Mahindra Two Wheelers displays similar qualities and looks forward to a continuing partnership with the Rajasthan Royals.”

Ladies European Tour Caroline Hedwall Endorses Adams Golf

Former Ladies European Tour (L?T) Player of the Year, medstore Caroline Hedwall has agreed an endorsement deal with Adams Golf.

Chip Brewer, buy President and CEO of Adams Golf, was pleased to announce Hedwall as part of his team as she is one of the successful golfers around the world. She was Rookie of the year and Player of the year in 2011 season which makes her unique and different from others.

“Caroline’s impressive resume speaks for itself and she is just getting started,” Brewer said.

“She is a tremendous talent, an even nicer person, and a perfect addition to the Adams Golf LPGA Tour Staff which may well be the best in golf. Caroline will help us grow the Adams Golf brand around the world.  In turn, we hope to help her achieve her goals, on and off the course,” he added.

Hedwall had an excellent experience while playing with the clubs offered by Adams.

According to her, the set of clubs she use from Adams Golf have greatly helped her recording strong finishes in different parts of the world. She now believes that more people will convert to Adams Golf because of the quality equipment the company provides.

When she used the clubs for the first time in 2011, she was thrilled because of the accuracy she gained.

“I was thrilled to test the new Adams clubs knowing that many great players were already playing and having success with the product,” said Hedwall.

Hedwall will now endorse the Adams on both the LET and Ladies Professional Golf Association (LPGA) Tour not only using their clubs, but also the bag and headwear displaying the company logo.

Herbalife Enters Rugby Market with Ospreys Deal

RaboDirect Pro12 team, Neath-Swansea Ospreys Rugby have revealed a partnership with Herbalife UK for the global nutrition company to become the official nutrition partner to the Ospreys.

This is the first time Herbalife has entered into such a relationship with a professional rugby team which will see their brand appear on the collar of the iconic Ospreys jersey, which is the second biggest selling in UK and Ireland.

Herbalife has existing partnerships with high profile teams in other sports including Spanish footballing giants Barcelona, Reading FC and current US champions LA Galaxy, along with Sussex County Cricket Club.

Listed on the New York Stock Exchange, Herbalife sells weight-management, nutrition, and personal care products intended to support a healthy lifestyle.

As part of the deal, Herbalife will also supply its H24 sports range of products to the Ospreys team and make its leading nutritionists, who are global experts in their fields, available to the Ospreys coaching staff to offer help and advice.

Gavin Aley, Country Director for the UK and Ireland for Herbalife, said: “We are delighted to be announcing this partnership and working with the Ospreys. They are a very community-oriented organisation, which very much matches our ethos at Herbalife. We hope this deal will bring us ever closer to the local communities in the region and in turn become the blueprint for future partnerships.

“We are always looking for in-depth relationships – it’s our philosophy in everything we do. Rugby is a mass market, with mass appeal but for us it was a case of finding a partner which shared our values and where we could also work closely with the fitness and nutritional staff to bring our expertise to the table.”

Yarnie Guthrie, Ospreys Commercial Manager, commented: “We are delighted to be working with such a high profile global brand as Herbalife and it was very satisfying to hear the way in which they value the increased investment we have made into community activities in recent years.

“Our partnership illustrates the strength of the Ospreys brand and how it is increasingly recognised and valued globally. As one of the world’s leading suppliers of nutrition products our conditioning team are excited about using the H24 specialist sports range and working closely with Herbalife’s team of experts to enhance the levels of support given to our players throughout the season helping them to perform at the highest level possible.

“This deal covers a number of bases for both companies and I am sure we will both benefit immensely from the expertise and reach we both bring to the table. As a business we look forward to enjoying a close and mutually beneficial relationship with our new partner.”

JB Motorsport Renew Canadian Touring Car Championship Partnership

The Canadian Touring Car Championship (CTCC) has announced JB Motorsport Insurance has-been renewed as a partner for a seventh year.

Jones Brown Motorsports is Canada’s insurance provider to the motorsports industry.

“JB Motorsport Insurance has-been there for me since the launch of CTCC over seven years ago,” commented John Bondar, President of CTCC. “They have Provided fast service and solid advice for my insurance needs.” 

“We are excited to partner with for CTCC Reviews another season,” Kevin STATED Besta of JB Motorsport Insurance. “We look forward to your Competitors Offering our wide variety of specialty services” 

CTCC Competitors will be able to take advantage of the wide variety of specialty services that JB Motorsport Insurance can Provide at special pricing.

Madrid 2020 Reveal 40 Sponsors Line Up for Bid

The bidding committee behind Madrid 2020 have revealed the corporate sponsors that they hope will help them win their bid for the 2020 Summer Olympics.

Speaking on behalf of the Madrid 2020 team and the people of Madrid, pills the Mayor of Madrid, Ana Botella, and the Madrid 2020 Bid President, Alejandro Blanco, expressed their gratitude to the corporate sponsors of the city’s Olympic bid. 

“In these difficult times your contribution is an act of courage,” said the Mayor of Madrid, Ana Botella at the event in which the sponsors were officially presented. “More than anything your contribution to Madrid 2020 is a proof of confidence in our country and in our ability to undertake any kind of project successfully.” 

The mayor underlined the power of the Olympic and Paralympic Games to transform the cities that host them by boosting the economy, revitalising industry and reinforcing the global image of the city and the country as a whole. 

She added that the Games represented a great opportunity to improve the quality of life of citizens: “The boost provided by the Olympics lasts over time and is felt by the whole country.” 

Madrid 2020 has the support of Spain’s biggest companies, who as Botella pointed out, create both jobs and wealth. 

“We can work with you in developing the so-called intangible legacy,” she said, in reference to the advent of new management models, new concepts of urban mobility, more and better technologies, responsible and intelligent investment and cost control. She added that the Games represented the best possible opportunity for thousands of youngsters to break into the labour market. 

Madrid 2020 Bid President, Alejandro Blanco, who is also the President of the Spanish Olympic Committee (COE), echoed those views, stating that some 40 companies have come together to support the dreams of millions of people, forming in the process one of the bid’s most solid bases.

Enthusiastically endorsing Madrid 2020’s chances of success, Mayor Botella sounded an optimistic note as the event came to a close: “Spain is capable of taking on any type of challenge and reaching the highest professional standards in achieving goals relating to construction, organisation or management. The time has now come for the whole world to see that.”

Full list of sponsors:

Partners: Grupo Villar MIR-OH, Accenture, Pricewaterhousecoopers, Garrigues, La Caixa, Ifema, Telefonica, JC Decaux. 

Preferred Sponsors: Gomez Acebo & Pombo, Ciem/Chamber of Commerce, Globalia/Air Europa.

Official Sponsors: Grupo Leche Pascual, Bovis Lend & Lease, Grupo Santander, Repsol, IEPE, Madrid Visitors & Convention Bureau, Llorente Y Cuenca.

Collaborators: Marsh & Mclennan, Nussli, Miguel Torres, Parkare, Universia, Dragados, Grupo Ortiz, Mallorca Catering, Maria Lafuente, FCC, Ferrovial, Isolux, Sacyr.

Friends: Alsa, Avanza, RH Arquitectos, Samsonite

Donors: BBVA, Iberdola, El Corte Ingles, Renault, Mahou.

PepsiCo Extends Jordan FA Sponsorship

PepsiCo-Jordan has renewed its exclusive sponsorship of Jordan Football Association (JFA).

Under the deal PepsiCo-Jordan has renewed its sponsorship of JFA’s activities, clinic as well as the PepsiCo Football League for the Gifted and national football teams which fall under PepsiCo-Jordan’s support to the Prince Ali Centers. The sponsorship also positions Pepsi and Aquafina as the official beverages for JFA and the national teams. This partnership corresponds with H.R.H. Prince Ali’s belief that talented Jordanian football players are the future of Jordanian football and the cornerstone to achieving continuous sporting success on the regional, order continental and international fronts.

H.R.H. Prince Ali highlighted the significance of the support that national organizations give to Jordan’s youth and encouraging athletic talent. H.R.H. went on to express his appreciation to PepsiCo-Jordan for its continuous support to the Prince Ali Centers and Jordanian football.

This growing partnership corresponds with PepsiCo-Jordan’s recently launched Yalla Now slogan, which reflects its corporate identity and strategic direction aimed at encouraging youth to develop their hobbies and lead a lifestyle that promotes healthy competition, sportsmanship and a drive to succeed.

A significant number of national teams from different age groups were finalists in official continental leagues, which spurred and encouraged PepsiCo-Jordan to extend its support and sponsorship to the Prince Ali Centers over the past few years.

PepsiCo-Jordan will continue to support the Prince Ali Centers’ trainings and activities under this partnership, which include the annual festival, as well as all Prince Ali Centers across the Kingdom which have grown to encompass 28 Centers. PepsiCo-Jordan will also continue to sponsor all male and female national football teams within different age groups.

“Our longstanding partnership with JFA has yielded proud results, most notable of which is the success of the PepsiCo Football League for the Gifted in motivating talented football players to develop their skills and gain a competitive edge,” commented PepsiCo-Jordan General Manager Nidal Hamam.

He added: “We are confident that the upcoming matches will be very exciting and highly competitive, and we hope that they will spur the rise of new up-and-coming stars who can positively impact Jordanian football.”

FA Secretary General Khalil Al-Salem, said:“PepsiCo-Jordan has proven itself as a staunch supporter of youth and their interests, particularly in the area of sports. This year, we look forward to reaching new heights of success and unveiling fresh athletic talent across the Kingdom. On behalf of JFA, I would like to thank PepsiCo-Jordan for its unwavering commitment and for playing a positive role in this regard.” 

Brand Affinity Agrees Photography Deal with Detroit Tigers

Brand Affinity Technologies, Inc., the experts in engaging, activating, and monetizing fans, today announced an exclusive partnership with the defending American League Champion Detroit Tigers for enhanced fan engagement services through the use of Brand Affinity’s FanPhotos service.

The Tigers will offer FanPhotos, Brand Affinity Technologies’ unique branded fan engagement platform, as an option for their fans. The Tigers join the ranks of Major League Baseball franchises that use Brand Affinity’s fan photography services.

“Tigers fans are passionate about their team and we recognize this partnership with Brand Affinity Technologies as a vehicle to provide fans with an opportunity to take with them a memory that will last a lifetime,” said Duane McLean, Tigers’ Executive Vice President, Business Operations.

“We’re baseball fans, so we’re thrilled to partner with one of baseball’s top franchises by providing a new and compelling service to make the Tigers’ fan experience the best it can be,” said Ryan Steelberg, CEO of Brand Affinity Technologies. “Our FanPhotos photography platform will further promote the team while capturing the passion and excitement fans have for Detroit baseball.”

Throughout each game, Brand Affinity Technologies photographers will be on site to capture photos of the attendees. Fans will easily be able to view, purchase and share the photos taken during the game by visiting the FanPhotos site and entering a specific code provided to them. All photographs will be branded giving the MLB franchise an opportunity to further strengthen its relationship with fans.

Bonk Breaker to Sponsor Kenda Racing Team

Professional cycling team, shop 5-hour ENERGY presented by Kenda Racing Team has confirmed its partnership for the 2013 season with Bonk Breaker, drugs the official energy bar of the US Ironman triathlon series.

Activation programs with the 5-hour ENERGY Team begin this week at the Amgen Tour of California, illness where the team will compete from 12-19 May.

“We enjoy the relationship with the 5-hour Energy / Kenda team,” said Chris Frank, Chairman & Co-CEO of Bonk Breaker.

“It’s incredibly satisfying seeing a partner like 5-hour Energy racing team winning races and achieving the hard-earned success they deserve. The team and riders have been tremendous advocates of the Bonk Breaker brand, and we consider them all to be an integral part of our ‘research’ process as we test out new flavours and products.

Frank continued, “We know the team will make an impact at the Amgen Tour of California, and we look forward to fuelling their continued success.”

Chris Frank and Bonk Breaker founder & Co-CEO Jason Winn are both elite-level athletes in their own right, who have focused on the mission to create the world’s best nutrition bars.

Based in Santa Monica, California, Bonk Breaker makes ‘freshly-baked, gluten-free, dairy-free, and soy-free nutrition bars from the finest all-natural ingredients.’ The company will provide an additional supply of its freshly-baked line-up of products to the 5-hour ENERGY presented by Kenda Racing Team while it competes at the Amgen Tour of California, which will be allocated for cycling fans.

“It’s great to have complete support this year from Bonk Breaker, with product and marketing,” said 5-hour ENERGY presented by Kenda Racing Team owner Jason Kriel, with On The Rivet Management. “The team enjoys the bars not just for the taste, but also because they are gluten free, dairy free, and soy free.”

The 5-hour ENERGY presented by Kenda Racing Team is the number 1 team on the USA Cycling National Racing Calendar team rankings.

Corporate Partners for 2013 include 5-Hour ENERGY, KENDA Tires, Devinci Bikes, SeaSucker, Vision Wheels, Full Speed Ahead (FSA), Hincapie Sportswear, Catlike, microSHIFT, Look Pedals, Fizik, Smith Optics, Chamois Butt’r, Cushe Shoes, Jagwire, Mazza Wines, Bonk Breaker, CarboRocket, Arundel, Topeak, K-Edge, Yelo Velo, GoPro, Banjo Brothers, Sockguy, Toyota and Speed Tunnel.

All corporate partnership programs and marketing support are administered by On The Rivet Management.

Liberty Mutual Becomes Official Insurance Partner of Test Match Grounds in England

Liberty Mutual Insurance has agreed a deal to become the official insurance partner of test match grounds in England.

Essentially broquered the deal between Liberty Mutual Insurance Europe Limited (LMIE) and the nine Test Match Grounds.

The deal covers 2013 all domestic fixtures and international matches against Australia and New Zealand including the Investec Ashes.  As part of the deal, the LMI logo will adorn prominently at nine of the country’s most well-known cricket grounds – Edgbaston, Swalec Cardiff, Emirates International Cricket Ground Durham, Headingley, Lord’s, The Kia Oval, Emirates Old Trafford, Trent Bridge and The Ageas Bowl. 

In the UK, LMIE is a significant, multi-line product insurer split between the London Specialty Market and Commercial.   It has offices in Birmingham, Bristol, Cheltenham, Glasgow, Leeds, London and Manchester offering a wide range of mid-market Commercial products while it’s Specialty Division offers its products to the London market. 

Sean Rocks, President and Managing Director of LMIE, said: “It’s great news for both us and our broker panel that we’ve been able to sign this sponsorship deal. While we are all big cricket fans and proud to support England, from a business perspective, having the Liberty brand highly visible at the country’s top cricket grounds and in television coverage will help raise our profile considerably in the UK.” 

Nick Hoyle, Managing Director of Essentially, said: “As the exclusive commercial agents to the Test Match Grounds we continue to have a strong relationship with the Grounds and the ECB. I am thrilled to announce this new exciting partnership for what is an exciting year of cricket and we look forward to working with Liberty Mutual.”