Fast Ford Joins BTCC’s Airwaves Racing as Official Media Partner

British Touring Car Championship (BTCC) team, erectile Airwaves Racing has announced a new media partnership with Fast Ford magazine, cialis the UK’s biggest and best selling Ford tuning magazine.

The new deal will see Fast Ford as the official media partner for the Airwaves Racing squad’s 2013 Dunlop MSA British Touring Car Championship (BTCC) campaign.

First launched in 1985, Fast Ford is a monthly publication compiled by enthusiasts, for enthusiasts and provides a complete guide to the modified Ford scene with a loyal readership of over 30,000. Part of the Future publishing group, Fast Ford is also a highly successful digital magazine in its own right, available to download on Apple Newsstand and Google Play.

As part of the new partnership Fast Ford will be covering the Airwaves Racing squad’s campaign in the 2013 BTCC in each monthly edition of the magazine as well as running exclusive behind the scenes features and competitions for its readers.

Each Airwaves Racing Ford Focus ST next generation touring car will now carry the Fast Ford logo and drivers Mat Jackson and Aron Smith will be in attendance at Europe’s largest Ford show – Ford Fair at Silverstone on August 11 – offering fans a rare chance to sit in the passenger seat of the Airwaves Racing Ford Focus ST track car as part of an exciting new hot laps competition. Details of which will be announced on the Fast Ford, Mountune and Airwaves Racing Facebook pages in the coming weeks.

Commenting on the new partnership, David Bartrum, Airwaves Racing and Motorbase Performance Team Principal said: “Fast Ford’s focus on performance-tuned road and track cars and continued support of the Airwaves Racing team lends itself to being the perfect media partner for us to work with.

“It’s a fantastic magazine, with a great following of loyal Ford fans. We’re very happy to welcome them on board, and in working with them, look forward introducing new fans to the Airwaves Racing team and the BTCC.”

Airwaves Racing are back in action this weekend (June 8/9) for round 4 of the Dunlop MSA British Touring Car Championship at Cheshire’s picturesque Oulton Park circuit.

Swimming Australia Lose Major Sponsor Following Scandal

Following the recent controversies, Swimming Australia have been hit with another setback after major sponsor Energy Australia cut ties with the organisation by ending their five-year deal.

News that the sponsorship – believed to be worth at least $2 million a year – had been torn up came only days after president Barclay Nettlefold resigned amid claims of inappropriate behaviour.

The deal reportedly made up almost half of SA’s annual revenue for corporate sponsorship.

“This is a difficult time for Swimming Australia and we recognise there are no easy solutions,’ SA CEO Mark Anderson said in a statement.

“This is obviously disappointing but we respect the decision.”

Before Energy Australia’s bombshell, SA were also coping with the Australian Sports Commission’s decision in April that it would cut swimming funding by $500,000 for 2013.

It marked the first time it had been cut since the 1980s.

“Financial support from sponsors is important to the success of Australian swimming, but ultimate success in the pool is built upon hard work and a strong and stable supporting organisation,’ said Anderson, who is a month into his new job.

“During this rebuilding phase, Swimming Australia is committed to ensuring that swimming returns quickly to where it belongs at its rightful place as Australia’s No.1 Olympic sport.”

The SA board gathered in Sydney on Wednesday before confirming the sponsorship deal was dead in the water.

“are you serious?????” was five-time London Olympic medallist Alicia Coutts response to the news on Twitter.

SA dropped their investigation into Nettlefold after he admitted to making inappropriate comments and resigned on Sunday.

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Asics Ink England Netball Extension

Japanese athletic company, pill Asics have revealed they have renewed their partnership with England Netball.

As part of the deal Asics will supplynetball and training equipment to the England Netball squad, buy cialis Under 21’s and coaching staff.

Barry Mellis, pills Asics managing director UK & Ireland, commented on the deal: “After such a successful start to the season, we look forward to helping support England Netball for the rest of the season and beyond. The athleticism, fitness and commitment that is consistently displayed by England Netball fits perfectly with our brand ideals.”

England Netball’s commercial director, Joanna Adams, stated: “We are delighted to continue our partnership with Asics as official footwear provider. They are an innovative and well established brand who provides England Netball with excellent support.”

Saka Natural Named Official Water Supplier of Fulham

Fulham have revealed today a new partnership with Saka Natural Mineral Water UK with the water provider becoming the Official Water Supplier for the English Premier League club for the next two seasons.

The deal will see Saka Water provided to hydrate all of Fulham Football Club’s teams at Motspur Park Training Ground.

The teams include: the First-Team squad, ambulance competing in the Barclays Premier League next season for a 13th consecutive term, denture the Under 21s side, buy the Under 18s side, winners of the 2012-13 Barclays U18 Premier League and 2013 Dallas Cup winners, and the Fulham FC Academy sides.

In addition, Saka Water will appear in the hospitality and retail areas at the Club’s home ground Craven Cottage.

Fulham FC Commercial Director, Jonathan Gregory, said: “Fulham FC is delighted to partner with Saka Water for the forthcoming seasons. They are a leading brand in the water industry and it is fantastic that they will be providing water for both the playing staff and the fans here at Fulham. The partnership will, I am sure, be mutually beneficial and we look forward to successful seasons working together.”

Saka Water CEO Nevid Ahmed said: “It is fantastic for Saka to be associated with such a well respected and long standing Football Club as Fulham FC. We hope, with the support of Saka, Fulham FC can build upon the success the club has had over previous years. We look forward to supporting everyone involved with this prestigious club, from the players right the way through to the fans.”

Related News:

Fulham Secures Adidas as Official Technical Kit Supplier 

Jack Wolfskin Renews Sponsorship Agreements with Liverpool & Fulham

Fulham Confirm Continued SEAT Partnership 

Digicel Retains West Indies Cricket Sponsorship

Caribbean mobile telecommunications operator, Digicel has extended its sponsorship of the West Indies cricket team for three more years until September 2016.

Digicel’s renewed contract on Tuesday sees the company retain its title as team sponsor which includes all the marketing and branding rights for the team.

“Cricket is synonymous with the Caribbean and as such, we are thrilled to have completed this contract agreement which sees Digicel retain its sponsorship of the West Indies cricket team,” said Digicel Group head of sponsorship, James Wynne.

“The agreement, together with our sponsorship of the Carribean Premier League (CPL) and our far-reaching youth programme, ensures Digicel’s support of the game is focused on maintaining the on-going popularity of the game in the region, for generations to come.”

The announcement of Digicel’s continued involvement at the highest level of West Indies cricket comes on the back of the company’s individual sponsorship of Jamaican all-rounder, Marlon Samuels.

Digicel has also been announced as major sponsors for the upcoming WICB partnership with CPL Ltd.

“We are thrilled to be retaining our major sponsor, Digicel, for another three years. Digicel has been unwavering in its support of cricket in the Caribbean, from grassroots right up to elite level and together, we look forward to further developing the sport right across the region in the coming years,” said WICB president Dave Cameron.

Related News:

Digicel to Sponsor Caribbean Premier League Twenty20 Tournament 

Digicel to Sponsor Bermuda’s Olympic Team at London 2012 

Concentrix Becomes Major Backer of Women’s League Football in Northern Ireland

Concentrix has been announced today as the the new sponsor for girls and women’s league football in Northern Ireland.

Initially for a one year period, sale the sponsorship deal will involve naming rights of the six senior leagues and the small sided junior leagues.  In addition, the collaboration will provide exciting opportunities for the NIWFA to expand its online activity on Facebook and Twitter by harnessing the expertise and experience of the Concentrix employees in relation to social media.

Representing Concentrix, Catherine Clayton, HR Director for the company commented: “We are delighted to sign this sponsorship deal with the NIWFA and we are looking forward to working with them to help develop the game and raise the profile of the girls and women who love to play football. We are particularly keen to be involved in this sport as we are eager to promote health and wellbeing in Northern Ireland and to provide community engagement through the medium of women’s football.”

NIWFA Chairwoman Sue O’Neill expressed her delight at securing the sponsorship deal and highlighted the importance of investments in women’s football to help drive the game forward: “This sponsorship deal with Concentrix illustrates the growth of the game locally in Northern Ireland and the willingness of major companies to get involved with girls and women’s football.

“The profile of the female game in the UK hit new heights following the London Olympics and in England the FA Women’s Super League is reaching unprecedented levels of media attention and sponsorship activity. Although on a smaller scale, we have an amazing product here in Northern Ireland and it is fantastic that Concentrix will work with us over the next year to make the game even better.”

Concentrix is the global business services division of SYNNEX Corporation with award-winning expertise in providing clients with platforms and services to enable their customer strategy. As well as three locations locally in Belfast, Concentrix has offices in the Philippines, China, Costa Rica, Nicaragua, Canada, the United States,, Hungary, India, Japan, London and Hebden Bridge.

Subaru to Title Sponsor 2013 Ironman Events in Canada

IRONMAN have announced Subaru as the title sponsor of 2013 IRONMAN events in Canada.

Subaru will sponsor North American Championship – Subaru IRONMAN Mont-Tremblant on August 18, herbal Subaru IRONMAN Canada on August 25 in Whistler, B.C., Subaru IRONMAN 70.3 Mont-Tremblant on June 23, and Subaru IRONMAN 70.3 Muskoka on September 8. 

Subaru’s involvement with triathlon in Canada dates back to the mid-1990s with Subaru IRONMAN Canada. This involvement grew to include the Subaru Triathlon Series and eventually races from east to west with the Subaru East Coast Triathlon Series, Subaru Western Triathlon Series, the Subaru of Hamilton Running Series and the Subaru IRONMAN 70.3 Muskoka. Subaru’s title sponsorships in Canada now include prestigious IRONMAN and IRONMAN 70.3 events in Mont-Tremblant, Quebec. This broadening of Subaru’s title sponsorships in Canada reaffirms Subaru’s dedication to promoting healthy lifestyles to Canadians in a family-friendly way. 

In partnership with Rogers Sportsnet, Subaru IRONMAN TV will return with a four-race television series including Subaru IRONMAN Mont-Tremblant North American Championship, Subaru IRONMAN Canada, the IRONMAN 70.3 World Championship and the IRONMAN World Championship. 

“We are very excited about reaching the next level of participation with IRONMAN in Canada,” said Ted Lalka, vice president of product planning and marketing for Subaru Canada, Inc. “Subaru Canada is proud to support healthy, active lifestyles. While we have been a long-time supporter of Subaru IRONMAN Canada and the Subaru Triathlon Series, becoming the title sponsor of additional IRONMAN events in Canada was the next natural progression for our brand.” 

“For more than ten years, Subaru has been committed to IRONMAN and we are proud to have them as one of our longest running sponsors,” said Carola Ross, Chief Sales Officer, IRONMAN. “We are thrilled to see our relationship with them grow and to have them on board as the title sponsor for our IRONMAN events in Canada this year.”

Carlsberg Restructures Castleford Tigers Sponsorship

English Rugby League team, Castleford Tigers have announced today a restructured sponsorship deal with Carlsberg UK.

As part of the new agreement, the iconic Tetley’s brand will appear as one of the Club’s sponsors on the home and away kit during the 2014 season.

The deal follows the announcements last week that Ritz Bingo and Crossley Tyres have agreed new sponsorships with the Tigers.

Castleford Tigers’ Commercial Director, Mark Grattan said: “We are thrilled to have Tetley’s, one of the UK’s most celebrated brands, on the Club’s kit next season.

“Tetley’s is a well recognised brand and is established in Rugby League through their sponsorship of the Challenge Cup and previously of Super League.

“When the Commercial team came into the Club three months ago, one of our targets was to agree a restructured deal with Carlsberg UK and I’m pleased that we have achieved that.

“This is the latest in a number of new sponsorship deals that we will be announcing over the coming weeks, including our main kit sponsor.”

Carlsberg UK Sales Development Manager, Scott Mullooly said: “I am delighted that Tetley’s will feature on the new Castleford Tigers shirt for next season.

“It represents a fantastic opportunity to increase Tetley’s brand association with Castleford Tigers and build on our investment with the Super League and Challenge Cup.

“I believe this is testament to our longstanding business relationship and we will continue to support the Club as a partner and help to assist the Club’s ambitions for the future.”

Freescale Joins Austin Marathon as Presenting Sponsor

Freescale Semiconductor announced today it will be the Presenting Sponsor of the Austin Marathon and Half Marathon.

Freescale (previously known as Motorola Semiconductor Products Sector) helped create the Austin Marathon and Half Marathon in 1991 and produced the race through 2006. The Austin Marathon and Half Marathon presented by Freescale will take place on Sunday, seek Feb. 16, pharm 2014.

“Freescale and the Austin Marathon are Austin’s original power couple — and together we’re bringing the race back home,” said Gregg Lowe, president and CEO of Freescale. “We are committed to the Austin community and we plan to leverage the marathon and Freescale Foundation to inspire students to pursue STEM-related careers. Freescale wants this race to be a catalyst for the next generation of innovators and scientists.”

“The Austin Marathon and Half Marathon presented by Freescale represents the revival of a great partnership worth celebrating,” said Mayor LEE Leffingwell. “It’s wonderful to once again have Freescale and the City collaborating on an event benefiting STEM education, one of our community’s most critical needs.”

“We could not be more excited to partner with Freescale as the Presenting Sponsor,” said John Conley, race director of the Austin Marathon and Half Marathon. “Since the very beginning, we imagined this event as a world-class road race that unites the community, brings international attention to the region, promotes health and fitness and serves as a fundraising engine. With Freescale as presenting sponsor, the event is back home and it feels great to partner with a sponsor that has a strong focus and legacy in its cause and in this community.”

Nike Reportedly Set to Sign Tiger Woods Sponsorship Extension

Nike are set to re-sign golf powerhouse Tiger Woods to a new deal according to ESPN. 

Tiger Woods agent, Mark Steinberg has said Nike and Woods are close to closing out a deal that would “emphatically” keep Woods as Nike’s highest-paid golfer in the world.

Woods has made himself more marketable this year following four wins out of the eight PGA Tour tournaments that he has entered and finishing T4 at the Masters.

Steinberg said: “This process went as such where I never had to get out in the market to test the waters in a formal way. That’s a good thing, because I think some of the most memorable moments throughout Tiger’s career to date are linked with Nike.”

“We’re down to the very, very short strokes right now … I would expect we would come out with some sort of joint announcement when we get the paperwork signed. I hope this is viewed as a pretty bold statement.”