Aegon Renews British Tennis Partnership

Life and pensions firm, Aegon UK, have extended their deal as Lead Partner of British Tennis through until 2017.

The new four year deal will see Aegon continue as title sponsor of three of Britain’s most prestigious grass court tennis events; the Aegon Championships at the Queen’s Club, London, the Aegon International at Devonshire Park, Eastbourne, and the Aegon Classic at Edgbaston Priory Club, Birmingham.

Aegon UK will also be the team sponsor of the GB Davis & Fed Cup teams, all national age group British teams and will continue to support the future talent of British tennis through the Aegon FutureStars programme.

The partnership will also see Aegon UK support a number of professional and recreational competitions including the GB Pro-Series events, the British Tour and County and Club Team Tennis.

Aegon UK Chief Executive Adrian Grace said: “This is a landmark announcement and a great day for Aegon UK and the LTA. It reinforces our long-term commitment to British tennis and the UK market.  We truly believe tennis is one of the most exciting and inspirational sports to be involved in. It appeals to young and old, across all backgrounds and brings people and communities together.

“Anyone can pick up a racket and play. Aegon UK has been a key part in the success of British tennis over the last five years and this new deal will ensure we continue to be part of that success for years to come.”

LTA Chief Executive Roger Draper said: “Aegon has been a crucial partner in our on-going work to transform British tennis, so I am delighted that they continue to share our vision and passion for the sport.

“This commitment demonstrates that they also share our excitement about the future of our sport and I would like to thank Adrian and his team for their continued support. Together we can look forward to promoting tennis as a game for anyone and everyone.”

Toolbox to Sponsor Team JPR for Fun Cup Endurance Championship

Online tool retailer Toolbox.co.uk has recently launched into a sponsorship deal with Team JPR in the Fun Cup endurance championship.

The sponsorship sees the Toolbox logo emblazoned upon the car’s bodywork as well as featuring in the new team name.

The Fun Cup is an endurance championship that features 4-8 hour races with over 30 teams compete to win. The cars are designed and modified to a race-specification, apoplectic but you’d be forgiven for thinking they look like a VW Beetle with some fancy graphics and a spoiler. But there’s a lot more going on underneath than most people realise; sequential gearboxes, shop Bilstein suspension and up-rated brakes are just a couple of things that feature on these awesome little racers.

Lee Taylor, General Manager at Toolbox commented on the sponsorship deal: “We’re always keen to sponsor things that we enjoy and the Fun Cup is something I’ve followed for quite a while. So when this opportunity arose, it was a simple choice to make. We’ve got the Toolbox logo splashed across the back and side of the car as well as having the website in the team name; JPR/Team Toolbox.co.uk.” 

Patriot Pumps to Sponsor ARCA Racing Series

Michigan International Speedway has announced Patriot Pumps as the official race sponsor for the ARCA Racing Series presented by Menards race on Friday, ailment June 14.

“We are excited to have Patriot Pumps as the sponsor for the ARCA race, pills ” track president Roger Curtis said. “They are a great Midwestern organization. MIS proudly uses their products and we are pleased with this partnership for our Friday race.”

As the title sponsor, sale Patriot Pumps will get increased opportunities to raise its brand awareness to race fans. Based in Howell, Mich. and with offices in Indianapolis, Ind., Cleveland, Ohio and Toronto, Ontario, Canada, Patriot Pumps has one of the largest portable rental pump fleets in North America. The company offers rental pumps for sewer bypass, site dewatering, dredging, sludge removal and more. Visit www.pumpexperts.com for more information on Patriot Pumps and its products.

“We are excited about the opportunity to partner with MIS for the Patriot Pumps 200,” said Patriot Pumps President Brian Lenaghan. “The partnership gives our company a great marketing platform to increase our company’s brand awareness as well as grow our business through the hospitality options MIS has to offer. We look forward to a great event and a great partnership with a fellow Michigan company.”

The Patriot Pumps 200 is the eighth stop on the 2013 ARCA Racing Series presented by Menards schedule. 

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is NASCAR’s fastest track and the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike.

Brazilian Football Confederation Seals New Food Sponsor BRF

BRF, one of the largest food companies in the world, is the newest sponsor of the Brazilian Football Confederation (CBF). 

The deal will be valid until 2022 and involves the selection Principal and all other categories held by CBF globally.

The brand chosen to grace the uniforms of the Brazilian and other points of exposure was Sadia, Brazil’s leading and premier brand of BRF in the foreign market. The contract with CBF allows all other company’s brands in the categories of meat can be exploited.

Sadia will be present in all media and advertising materials provided under contract already from the Confederations Cup, which starts next Saturday, June 15th. 

“We are delighted to partner with CBF, the entity that bears the name of Brazil worldwide. The brand Sadia, for his leadership here and in several markets, was chosen to represent the BRF.But football is very big and there are several possible we activate our brands,” said Jose Antonio Fay, president of the company.

CBF President, Jose Marin, said: “CBF wins a great partner, a firm champion of proven excellence with their products known and appreciated by Brazilians in many countries worldwide. All nodes of the Brazilian are happy with this new partnership.”

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LeBron James Partners with Tencent to Endorse NBA2K

China’s leading Internet service provider, view Tencent Holdings Limited has announced it has signed up with basketball superstar LeBron James who just won his fourth career MVP in the NBA.

LeBron James will become spokesperson for Tencent’s basketball games “NBA2K Online”.

In addition, mind the two sides will carry out comprehensive cooperation over WeChat, microblogging, sports channel and other key platforms.

Sachin Tendulkar Becomes New Face of UAE Travel Website

UAE-based travel website Musafir.com has become the first company in the region to sign up cricket legend Sachin Tendulkar as its brand ambassador.

Tendulkar is a stakeholder of the company.

The partnership covers a major global marketing campaign that includes print, seek radio, asthma television and outdoor media.

“For his dedication, check honesty and inspirational growth in the sport, Musafir.com finds Tendulkar to be the perfect face to represent the brand. The Master Blaster — as he is fondly called — has so many wins and achievements over his career that he represents Musafir.com’s vision to become the leading travel website in the region,” a press release said.

“Our aim is to invite our customers to think beyond the ordinary and to aspire for the extraordinary,” says Sachin Gadoya, Managing Director of the company.

“This partnership is part of an integrated campaign that we are launching and is supported by a major upgrade to our website to make it even more user-friendly.”

Commenting on the deal, Tendulkar said: “I love the thought of building on dreams, because it’s helped me reach places in my life that were once thought to be impossible.”

HotelPlanner.com Named Official Hotel Reservations Partner of USA Canoe/Kayak

USA Canoe/Kayak announces that HotelPlanner.com will be their official hotel reservations partner.

HotelPlanner.com will provide cutting-edge hotel group-booking services to the team and their fans, drugs ensuring that they always receive the lowest rate on their hotel rooms. A custom booking portal will be available on Team USA Canoe/Kayak’s website under the “Events” tab.

A member of the United States Olympic Committee, USA Canoe/Kayak is the national governing body for the Olympic sports of Flatwater Sprint and Whitewater Slalom as well as the Paralympic sport of Paracanoe. 

Joe Jacobi, CEO of USA Canoe/Kayak, commented on the partnership: “We are excited to begin this partnership with HotelPlanner.com which will support all USA Canoe/Kayak events with a wide variety of travel and logistics options for USA Canoe/Kayak members, partners and stakeholders as well their friends and families while assisting our Olympic and Paralympic programs prepare for the Rio 2016.”

“We are proud to be working with USA Canoe/Kayak to make booking hotels for races and events easier and more affordable,” commented Tim Hentschel, HotelPlanner.com CEO.

Molex to Sponsor 2013 Chicago Women’s Half Marathon

Molex Incorporated has become an official sponsor of the 2013 Chicago Women’s Half Marathon & 5K.

The event will be held on Sunday, bronchi June 23 in Upper Hutchinson Field, Grant Park, Chicago. 

“Molex is dedicated to empowering women—from its support of STEM (science, technology, engineering and mathematics) education for girls to professional advancement opportunities and cultivating women leaders in the electronics industry,” states Jeannette Legge, Chair, Women’s Business Council, Molex. “We are especially proud to sponsor this important event giving women from all walks of life an opportunity to strive for excellence, while raising money to improve the heart health of all women.”

Williams Advanced Engineering to Supply Batteries for Formula E Cars

Spark Racing Technology (SPARK) has announced today a partnership with Williams Advanced Engineering to design and assemble the batteries that will power its fully-electric SRT_01E car for the FIA Formula E Championship.

Williams Advanced Engineering, part of the Williams group of companies that includes the world famous Williams F1 Team, is one of the pioneers of hybrid systems and their innovative technologies have been extremely successful on the international scene. As such they will be the supplier of batteries to SPARK, who were commissioned last year by Championship promoter Formula E Holdings to build 42 cars for the inaugural season, which will see electric Formula cars racing on 10 street circuits worldwide.

The new partnership with Williams Advanced Engineering will complement the vast range of technical expertise already being used by Spark Racing Technology, which includes a consortium consisting of McLaren, Renault and Dallara. McLaren Electronic Systems will supply the transmission, electronics and powertrain for the car, while Technical Partner Renault SAS will use its vast technological expertise to optimize the electric and electronic layout and performance of the powertrain. Meanwhile, leading Italian firm Dallara will produce the chassis with tyres being supplied by Tyre Partner Michelin.

“We are delighted to be partnering with Spark Racing Technology to introduce our battery technology into their cars for next year’s FIA Formula E Championship,” said Sir Frank Williams, Founder and Team Principal of Williams. “This is an exciting new racing series that will play a key role in highlighting the growing relevance of technologies originally developed for motorsport to the wider world. Energy efficiency is an important issue for Williams and whilst our work in this field is now spanning a number of market sectors beyond racing, motorsport will always be the ultimate proving ground for our technologies. Electric vehicles are becoming an increasingly important part of the automotive industry and Formula E is the perfect opportunity for Williams to validate the latest developments in battery technology.”

Frédéric Vasseur President of Spark Racing Technology added: “I am delighted to welcome Williams into our new project. The vast experience from Williams and especially from Williams Advanced Engineering in the field of hybrid systems and electric engine power, guarantees quality. Spark Racing Technology is extremely proud to bring together some of the biggest names in motorsport and expects no less from Williams as they accompany us in the highest level of the first championship for electric cars.”

Hugo Boss Sponsors German National Football Teams

Hugo Boss has been announced as the new fashion outfitter of the German national football (DFB) team. 

As part of the deal, sample order head coach Joachim Loew will carry on his trips and at official events fashion for Hugo Boss. Also, unhealthy the U-21 team will be dressed by Metzinger fashion group.

The U-21 team are already showcasing the brand in Israel.. The contract with Hugo Boss will run for three years and ends after the European Championship 2016 in France.

National team manager Oliver Bierhoff said, abortion “Hugo Boss is a brand with a world ranking order for two top teams come together in their areas – and our team looks outside of the square notch. The feedback from the players has been very positive We are all happy with the German fashion brand going nto the World Cup next year. “