Skechers Selected as Official Footwear Sponsor of Houston Marathon
June 19, 2013
Skechers USA, Inc. today announced a multi-year partnership with the Houston Marathon Committee, Inc. with the footwear manufacturer’s performance division becoming the official footwear and apparel sponsor for the Chevron Houston Marathon.
As part of the agreement, the Skechers Performance Division will have a high-visibility presence at all race events including the annual Houston Marathon EXPO. The Company will also exclusively design, distribute and sell products featuring the Chevron Houston Marathon logo. This includes outfitting course volunteers with branded merchandise and providing the finishers’ shirts for runners.
“This partnership further solidifies our position as a major player in the performance footwear business,” began Michael Greenberg, president of SKECHERS. “Since launching the Skechers Performance Division in 2011, our award-winning innovative footwear has been embraced by the media, elite runners like Meb, and casual fans of the sport. The exposure created via this sponsorship is a huge opportunity to engage with runners as we continue to develop the next generation performance products on our Skechers GO platform.”
“We’re extremely thrilled to welcome the Skechers Performance Division to our team,” added Steven Karpas, managing director for the Houston Marathon Committee. “Skechers shares our vision and is totally committed to ensuring that Chevron Houston Race Weekend is a can’t miss event on the running circuit for years to come.”