Aristocrat Group Considering Entering Sports Sponsorship
By Community | June 19, 2013
With the launch of their new product RWB Ultra-Premium Handcrafted Vodka, medic Luxuria Brands, the brand management division of the Aristocrat Group Corp (ASCC), is looking into the possibility of entering sports sponsorship.
The company is gearing up to compete in the $21 billion U.S. spirits industry, in which many top brands grow their consumer loyalty with sports sponsorships.
“Sporting events have long been a preferred and effective way for distilled spirits brands to build awareness, because association with particular sports and athletes can help cement a brand’s identity, too,” said ASCC CEO Robert Federowicz.
ASCC has already opened talks to potentially sponsor an auto racing team, Federowicz added.