North American Power, one of the fastest-growing energy suppliers in the US, will team up with has signed a one-race deal to be the primary sponsor of Connecticut native Parker Kligerman and his No. 77 Toyota Camry fielded by Kyle Busch Motorsports at the New England 200 at New Hampshire Motor Speedway.

“I was already really looking forward to going back to New Hampshire Motor Speedway and now that I have a New England based company onboard as my sponsor it makes it that much more exciting,” said Kligerman, the only New Englander who competes full-time in the Nationwide Series. “The neat thing is that my mom was one of North American Power’s first customers — so I know firsthand the money that they save their customers, how dedicated they are to providing homegrown renewable energy and the amazing things they do for charity. They are also the official power supplier of New Hampshire Motor Speedway, so it would make it that much sweeter for everyone involved if we can put our No. 77 North American Power Camry in victory lane.”

“We are excited to partner with Parker and his Kyle Busch Motorsports team in their quest for victory in the New England 200,” said Kerry Breitbart, CEO of North American Power. “Not only is he a terrific driver, but he shares our commitment to involving charity and community in his success. We look forward to inviting our customers, charity partners and independent representatives to share in the thrill of New Hampshire racing.”

The New England 200 at New Hampshire Motor Speedway will take place in Loudon on July 2013.

Sportswear company Surridge Sport have signed a three-year contract with English League team, Shrewsbury Town.

The partnership will see Surridge Sport, established in 1867, provide the club with kit and sportswear while the high profile company will also sponsor the West Stand at the Greenhous Meadow.

Richard Hill, Shrewsbury Town’s commercial manager, said: “We have been engaged in negotiations with several companies over recent months.

“We found that Surridge Sport were suppliers of sportswear of a very high quality in design and production. These are important factors as we wish to possess the best quality sportswear for our players and supporters to wear.

“Surridge Sport occupy a high profile position in the sportswear sector across several sports.

“They have worked with a number of football clubs over the years and are a great advertisement for a British-based company in their field.

“As part of the contract, Surridge Sport have decided to sponsor the West Stand for the next three years. This shows how important this contract is both to the club and Surridge Sport.”

Dom Hewson, southern regional sales manager for Surridge Sport, stressed the company were equally excited to be associated with Shrewsbury Town.

“Established in 1867, Surridge Sport is one of the oldest sporting brands in the world and we are extremely proud of our heritage,” he said.

“With a long history and great experience, the company has evolved and developed over the years and now a large portion of our business involves supplying high quality technical sportswear to the professional football market.

“We are delighted to have secured a long term kit partnership with Shrewsbury Town and very much look forward to delivering the unique clothing range to the club and fans alike over the coming years.”

Luxury automaker Lexus has signed a three-year agreement with the BB&T Atlanta Open to be the official tournament vehicle for the 2013, medical 2014 and 2015 tournaments.

Lexus vehicles will transport players around the tournament, check and Lexus will showcase vehicles around the tournament grounds before, cialis during and after the tournament.

The luxury automaker will be the title sponsor of courtside seating in the Stadium, with the first two rows named the Lexus Inner Circle. Tickets will be sold to Lexus owners in a special pre-event sale. In addition, Lexus will provide a VIP parking location for all Lexus owners during the tournament and allow fans to interact with vehicles and share photos with friends on social media. Fans will be eligible for a chance to win a Lexus VIP Experience, including a pair of Lexus Inner Circle seats to the Sunday Finals, suite access and VIP parking.

Lexus will have a VIP suite located on Market Street at the Stadium Court throughout the tournament. This exclusive suite will provide catered cuisine, refreshments and the opportunity to enjoy the unique tennis atmosphere adjacent to the main courts.

“We are thrilled to enter into a long-term agreement with Lexus and know that their involvement will be much appreciated by players and fans,” said Tournament Director Bob Bryant. “The Lexus brand is synonymous with class, style and luxury and is a welcome addition to our field of committed and supportive corporate partners that allow us to create the premier tennis event in Atlanta.”

“Lexus is extremely pleased to partner with the BB&T Atlanta Open at its exciting Atlantic Station site,” said Tim Bliss, General Manager, Lexus Southern Area. “The tournament’s presence in the city elevates its prominence as a major Atlanta sporting event, and Lexus is proud to help bring an incredible experience to tennis fans. We’re very pleased to be a partner in this event.”

The BB&T Atlanta Open is the first ATP World Tour event in the Emirates Airline US Open Series and will be played at Atlantic Station July 20-28.

Budweiser and the National Hockey League Players’ Association (NHLPA) have signed a new sponsorship deal.

Through its multi-season partnership with the NHLPA in Canada, sickness Budweiser will create more experiential touch points between hockey fans and players.

“Budweiser has a long-term commitment to supporting hockey at all levels from coast-to-coast and our partnership with the NHLPA allows us to extend our passion for hockey to include the best players in the world” said Kyle Norrington, doctor Marketing Director, generic Budweiser Canada. “Our NHLPA sponsorship aligns with Budweiser’s goal to make hockey more exciting, more fun and more accessible for Canadians. We’re looking forward to bringing even more great times to hockey fans from coast-to-coast.”

“This partnership will provide us with an opportunity to work closely with Budweiser to creatively connect our Canadian fan base with their hockey heroes,” said, Mike Ouellet, NHLPA Chief of Business Affairs. “Through this multi-season sponsorship, we look forward to extending hockey fans’ connections to the players beyond the ice.”

adidas has announced that Richie McCaw and Dan Carter have extended their contracts as ambassadors for adidas until 2016.

“As passionate supporters of New Zealand rugby and the All Blacks, we are excited to have this relationship with Richie and Dan extended,” says adidas Global Head of Team Sports Max Van den Doel. “They are tremendous ambassadors for world rugby and by working together with adidas they will continue to promote the sport on a global basis. It will be good for the game at all levels.”

adidas’ partnership with New Zealand Rugby is one of the largest in New Zealand. adidas has been Principal Partner of the All Blacks and New Zealand Rugby since 1999. The 20-year partnership will last until at least 2019 and provides funding for rugby at all levels in New Zealand; from grassroots to the professional national teams.

adidas also has individual agreements such as those with Richie McCaw and Dan Carter. “We work with individuals and teams to develop leading edge sporting goods which consistently deliver championship-level results,” says Van den Doel, “and we’re delighted that Richie and Dan will be working with us past the 2015 Rugby World Cup – further enhancing the profile of rugby and other sports, and pushing us to pursue excellence in product development.”

Aviva Premiership team, Worcester Warriors has renewed a partnership with CitySigns with the family signage and leading display firm returning as Official Signage Partner.

CitySigns has enjoyed a thriving relationship with Warriors that extends back over the last decade.

The successful city firm, based at Ball Mill Top Business Park, has helped enhance and develop the look of Sixways as the club has featured in the top-flight in England.

Joint partner Darren Wilkins said: “Our relationship with Warriors goes back over 11 years now and we’re delighted to once again be handling all signage requirements for the next two years.

“All our staff are excited by the prospect of a busy few months preparing the signage and advertising at Sixways before the big Aviva Premiership kick-off in September. As dedicated Warriors supporters, we would also like to wish Dean Ryan and the new-look squad all the best for the new season.”

Charles Cameron, CEO at Warriors, said: “As a club we always strive to work with and support local businesses and CitySigns has always been a great supporter of the Warriors.

“We have a very strong working relationship with Darren and his team and so are delighted to reaffirm our position and continue our partnership together over the coming years.”

Red Horse Racing has announced a new partnership with Valvoline, the manufacturer of NextGen recycled motor oil made with 50% re-refined oil technology, for the remainder of the 2013 season.

Valvoline NextGen will serve as primary sponsor of the No. 17 Toyota Tundra with driver Timothy Peters during two NASCAR Camping World Truck Series events this season along with associate sponsorship of the No. 7, No. 17 and the No. 77 Toyota Tundras.

Valvoline with NextGen technology and Tire Discounters will share primary sponsorship for Timothy Peters and the No. 17 Toyota Tundra at Kentucky Speedway on June 27 for the UNOH 225. Valvoline will be the primary sponsor for an additional race in the season to be announced at a later date.

“This comes at a great time for our Valvoline team,” said Tom Gerrald, vice president, of Installer Channels. “Red Horse Racing is the premier NASCAR Camping World Truck Series team on and off the race track and we couldn’t be happier about partnering with them. As the manufacturer of the first trademarked lubricant oil, first racing oil, first high-mileage oil and first major national brand to introduce a premium recycled motor oil, Valvoline wants to be there to help Red Horse Racing bring home its first championship title.”

Red Horse Racing currently fields three entries in the Camping World Truck Series with drivers Timothy Peters, John Wes Townley and Germán Quiroga.

“Our Red Horse Racing organization is working hard to compete for the 2013 Truck Series title,” said team Principal Tom DeLoach. “This partnership with Valvoline is a great way for us to kick off the second-half of our season and finish strong in the championship hunt with the support from Valvoline with NextGen technology.”