BlackBerry to Sponsor MLSE Sports Teams

Maple Leaf Sports & Entertainment (MLSE) announced today that BlackBerry will be the Official Mobile Computing Partner of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA) and Toronto Marlies (AHL).

Through the marketing relationship, the iconic BlackBerry brand will be featured prominently in and around Air Canada Centre, and BlackBerry will collaborate with MLSE to develop a range of new platforms that will enable teams to connect with fans by sharing information and updates. With the future release of fan applications for BlackBerry 10 smartphones and the development of a channel on BlackBerryMessenger (a BBM™ Channel) hosted by Leafs and Raptors personalities, fans will be able to enjoy real-time engagement experiences and preferred access as they follow their teams throughout the season.

“We are thrilled to be partnering with BlackBerry and this announcement means exciting things are in store for BlackBerry customers and Maple Leafs and Raptors fans everywhere,” said David Hopkinson, senior vice-president, global partnerships and marketing for MLSE. “We look forward to bringing unprecedented access and some amazing experiences to our fans through this partnership over the next several years.”

“BlackBerry and MLSE share some key values: passion, determination and leadership,” said Andrew MacLeod, managing director for Canada at BlackBerry. “Together with MLSE and fans across the country, we are celebrating the spirit of ambition through excellence in Canadian sports, and we are honoured to stand behind some of the nation’s favourite sports teams that display the indomitable spirit the BlackBerry brand represents.”