Adidas Named Official High Performance Apparel of Canadian Olympic Team

By Community | June 26, 2013

The Canadian Olympic Committee announced a four-year partnership agreement making adidas the Official High Performance Apparel and Footwear Supplier for the Canadian Olympic team.

In the fall of 2013, adidas will launch the all-new Canadian Olympic Team High Performance Collection – specifically designed for athletes and Canadians at all levels in Canada to wear during training.

The Canadian Olympic Team High Performance Collection has been designed to equip athletes at all levels with Olympic-quality apparel and footwear. The fabrication enhances muscle efficiency, manages moisture and insulates the body during all types of training sessions. The collection includes compression and workout gear; various outwear layers for outdoor training, including winter jackets, vests, zip-up and pull-over fleeces; long and short-sleeved performance t-shirts, footwear and accessories. The apparel will feature both adidas and Canadian Olympic Committee logos.

Sport Chek has been named as the lead retail partner that will carry the entire line of adidas Canadian Olympic Team High Performance Collection in all 170 Sport Chek stores across the country, launching on November 7, 2013. Sport Chek is a Premier National Partner of the Canadian Olympic Committee and the Official Sports Store of Canada’s Olympic Team.  Canadian Tire and Sports Experts, also Premier National Partners of Canada’s Olympic Team, will carry select items from the adidas collection in stores across the country starting on November 30, 2013.

In addition to the high performance collection, Sport Chek and adidas also announced their sponsorship of seven Canadian Olympic hopefuls. Competing in a cross section of Canada’s most popular winter sports, the following athletes will be involved in grassroots events across the country encouraging participation in sport and will be part of a major new marketing campaign this fall called, “What It Takes”. The campaign celebrates what it takes to become one of the best athletes in the world and will highlight the new adidas Canadian Olympic Team High Performance Collection:

  • Chris Del Bosco – Vancouver 2010 Olympian (Ski Cross)
  • Erik Guay – Two-Time Olympian (Alpine Skiing)
  • Charles Hamelin – Three-Time Olympic Medallist (Short Track Speed Skating)
  • Kaillie Humphries – Vancouver 2010 Olympic Gold Medallist (Bobsleigh)
  • Meaghan Mikkelson – Vancouver 2010 Olympic Gold Medallist (Ice Hockey)
  • Jon Montgomery – Vancouver 2010 Olympic Gold Medallist (Skeleton)
  • Maëlle Ricker – Vancouver 2010 Olympic Gold Medallist (Snowboard Cross)

“We are thrilled to welcome adidas to the Canadian Olympic Family,” said Marcel Aubut, President of the Canadian Olympic Committee. “The adidas brand is synonymous with so many memorable international sporting moments, therefore partnering with seven of Canada’s most accomplished athletes was a natural fit. This is an innovative sponsorship which will go a long way in helping our athletes as they continue to prepare to take on the world. On behalf of the entire Canadian Olympic Family, I want to thank and congratulate adidas for their continued commitment to high performance sport.”

“This partnership with the Canadian Olympic Team is an historic moment for adidas Canada,” said Jim Gabel, President of adidas Canada Group. “Canada has an amazingly rich sports heritage and we look forward to the adidas Canadian Olympic Team High Performance Collection being emblematic of that. As Canadian Olympians train to compete on the world stage and Canadians work toward their own active living goals we are excited to be part of their journey.”

“Sport Chek is the official sports store of the Canadian Olympic Team and brings Canadians the best brands for active and healthy living,” said Michael Medline, President of FGL Sports – the parent company of Sport Chek. “I am very proud that Sport Chek will offer sport enthusiasts the adidas Canadian Olympic Team High Performance Collection as it is one of the most exciting apparel and footwear collections for athletes in training. We know what it takes to succeed, whether that’s a top athlete competing internationally or a new runner signing up for a 5 km race. The team at Sport Chek is dedicated to sport because we believe it has the power to inspire greatness.”