American petroleum and petrochemical manufacturer Sunoco will sponsor the INDYCAR 400 at Pocono Raceway on July 7.

The 400-mile event, the second leg of the Fuzzy’s Triple Crown, will be the first Indy car race at the 2.5-mile track since 1989.

“Sunoco has been a great partner of the Raceway for many years,” Pocono Raceway president and CEO Brandon Igdalsky said. “We are thrilled they came on board as the presenting sponsor for such a historic race as this one.”

Sunoco, the Official Fuel Retailer and Convenience Store of INDYCAR, also will sponsor the No. 11 Sunoco “Turbo” car driven by Indianapolis 500 winner Tony Kanaan.

NFL’s Green Bay Packers have signed a marketing deal with Dental Associates, the state’s largest family-owned dental group practice, for the 2013 season according to reports.

The group practice, founded in 1973, operates 10 clinics, including three in the Milwaukee area, in southeastern Wisconsin, Green Bay and the Fox Valley. It employs 800 people, including more than 100 dentists.

Dental Associates bought the historic Iron Block Building in downtown Milwaukee last year and plans to move its headquarters and open a boutique dental clinic at the site this fall.

Rugby Super League team, Castleford Tigers have announced that Yorkshire Pride will be one of the Club’s kit sponsors for next season..

Yorkshire Pride have several popular and traditional British bars based in the heart of Benidorm, Spain regularly visited by Castleford fans.

The latest sponsorship agreement follows the recent announcement that Carlsberg UK brand, Tetley’s will also appear on the Club’s kit next season.

Castleford Tigers Commercial Manager, Richard Pell said: “We are very pleased to welcome Yorkshire Pride into the Club’s family of sponsors.

“Yorkshire Pride delivers a fantastic experience for British tourists, many of whom are Cas fans, when they visit one of the three bars in the area.

“This is a good partnership for Castleford Tigers as they are ardent fans of the Club and big supporters of Rugby League, so we are delighted to have them as one of our kit sponsors for next season.”

Yorkshire Pride Owners, Tad and Lesley Dawson said: “Many Castleford fans are Yorkshire Pride customers, so this partnership is perfect in bringing us even closer to the people who we serve.

“We are delighted to agree this sponsorship deal and look forward to a bright future together.”

Back9Network, an lifestyle television network and multiplatform media company, announced PGA Tour professional J.J. Henry and LPGA professional Alison Walshe as ambassadors.

Back9 will leverage Henry and Walshe in marketing communications, content development and as analysts which will include serving in commentary roles for the Back9network and Back9Network.com as well as providing analysis for industry news and information shows.

“J.J. is one of Connecticut’s storied athletes and a veteran tour player. He brings an insightful perspective from inside the ropes to the Back9 team and Allison offers a fresh look as an up and comer on the LPGA circuit. We’re thrilled to welcome these two New Englander’s to the Back9 team,” said James L. Bosworth, Chairman and CEO of Back9Network. “Both players share our vision of making the sport inclusive to everyone and encouraging more people to enjoy the game of golf and live the golf lifestyle.”

Back9Network provides lifestyle programming presented in a variety of formats (e.g., scripted, non-scripted, fiction, non-fiction, drama, feature length films, news and information) with golf and golf-related themes as backdrop.

Henry, a two-time PGA Tournament winner, attended Texas Christian University and was the individual runner up at the 1998 NCAA Division I Men’s Golf Chamiponships and turned pro later that year. Henry’s first PGA Tour win came in 2006 at the Buick Championship, becoming the first Connecticut golfer to win the event. He also played on the 2006 Ryder Cup team, halving all three matches he was involved in. Henry came close at the 2012 Byron Nelson Championship where he had a one-shot lead with two holes to play and ended up finishing runner-up. Henry’s second PGA Tour win came at the Reno-Tahoe open, earning him entry into the PGA Championship the following week.

Walshe, who earned her LPGA card in 2010, played collegiate golf at the University of Arizona, where she was a three-time All-American with 10 individual wins. In 2008, she was a member of the victorious U.S. Curtis Cup Team, and played for the U.S. World Amateur Championship team. In 2007, Walshe won the North-South Amateur Championship. In 2011 her best finish was a tie for 10th at the Safeway Classic Presented by Coca-Cola.

Henry and Walsh join an impressive list of Back9 brand ambassadors which includes golf legend Tony Jacklin, professional golfer Cheyenne Woods and tour professionals Padraig Harrington, Ricky Barnes, Parker McLachlin, William McGirt, Johnny DelPrete, Willy Pumarol, Nicole Hage, Kyle Thompson and Berry Henson and former PGA of America President Jim Remy.

According to German reports, Bundesliga side Hamburg SV is set to lose a number of sponsors including their naming rights sponsor.

SPORT BILD reported the club’s naming-rights sponsor Imtech wants to end its €25M ($33M) per year sponsorship deal with the club as soon as possible.

Imtech CEO Gerard van der Aast said: “We definitely won’t extend the naming-rights deal with the HSV stadium. Due to our tense financial situation, we want to end our sponsorship deals with the HSV, FC Bayern and VfB Stuttgart as soon as possible.”

The company’s deal with the Hamburg-based club runs until 2016, but Van der Aast hopes “to reach a quick agreement with the club.”

HSV Marketing Dir Joachim Hilke said: “We have talked to the representatives of Imtech Germany and expect that the current contract will be fulfilled.”

In addition to Imtech, Austrian tourism region Zillertal Tourismus has announced to end its three-year, €750,000 ($1M) sponsorship deal with the club. South Korean-based companies Hanwha Solar and Kumho Tires, which pay a combined €1.5M ($2M) per year, will end their deals after striker Heung-Min Son left the team.

Marriott Hotel has signed English European Tour player Tom Lewis as a brand ambassador.

Under the terms of the arrangement the former Walker Cup player and Tour winner will wear the Marriott logo on his sleeve and will represent the renowned hotel group on his travels around the world.

Marriott hold 11 Championship venues across the UK alone, clinic and the affiliation with Tom Lewis provides yet further evidence of the brand’s on-going investment in the game.

“We are delighted to announce that Tom Lewis has signed a deal to act as a Brand Ambassador for Marriott, therapy ” said Alison Ainsworth, Senior Director for Golf Europe.

“He is one of Britain’s brightest rising stars and as such is well-placed to promote the Marriott name wherever he plays.”

“I would like to take this opportunity to thank Marriott for their interest in me,” said Lewis. “I look forward to working with them and to helping raise the company’s profile amongst golfers of different countries.”

Eden Resources, a Singapore-based company that organises seminars, events and training, will back two tournaments on the World Ladies Billiards & Snooker Association circuit next season to the tune of £5,000. 

Eden, which also promotes the pursuit of excellence in sport, currently sponsors Hannah Jones – the 16-year-old World Ladies Junior Champion, who guested on the Snooker Legends tour – and Belgium star Wendy Jans, the women’s European champion. 

Boss Chris Chuah explained that he was “personally inspired” by players like Mandy Fisher, Stacey Hillyard and Allison Fisher who “were as good as the men” during the golden age of the women’s game. 

“I hope that this humble sponsorship will go some way towards raising the profile of the ladies’ game and encourage more women players to take up the sport,” he said. 

“The reason why we are sponsoring WLBSA is to hopefully inspire other companies to do likewise for women’s snooker, which certainly deserves greater recognition and support. 

“Reanne’s entry into the Wuxi is a big step for ladies’ snooker and the timing of our sponsorship could not have been more opportune. 

“Eden is prepared to renew sponsorship for two years for the same amount if we can get 32 participants for each event.” 

The WLBSA will run eight snooker ranking tournaments and a billiards event next season. Eden is sponsoring the Masters and the World Championships. 

The Northern Snooker Centre, Leeds, will host the World Championships next Easter and have promised £2,000 for each of the next three years. 

WLBSA founder and chairman, Mandy Fisher, said: “It’s wonderful news that Eden Resources have chosen to sponsor ladies’ snooker and that the Northern Snooker Centre have added substantial sponsorship to make the World Championships a fantastic event. 

“Reanne’s success in qualifying for China is perfect timing for a bright future for the ladies game.” 

WLBSA secretary and treasurer Vicky Carter said: “It’s great for ladies’ snooker that Eden Resources have offered us their support and backing. 

“With their help, and Reanne’s recent publicity, we hope to get ladies’ snooker back to where it used to be.” 

The World Professional Billiards and Snooker Association is keen to “build on the current momentum” and see more women compete on the pro-circuit. 

Its chairman, Jason Ferguson, explained: “We’re doing all we can to assist the resurgence of the women’s game. 

“Hopefully, initiatives like Ladies Day at the World Championship and the CueZone Into Schools programme will help get more women playing snooker and in years to come we could see them competing on the professional tour. 

“It was a fantastic achievement from Reanne Evans to qualify for the Wuxi Classic and hopefully by working together with Mandy Fisher and the WLBSA we can build on the current momentum.”

Bose were today unveiled as an official partner of the Virgin Active London Triathlon.

Philip Carpenter, order MD of Bose in the UK commented: “We’re excited to come on board as a sponsor of this year’s Virgin Active London Triathlon, allergy the world’s largest triathlon that takes in the sights of this stunning capital. This training session demonstrated Bose’s great alignment with the event, providing a fantastic product which can be used in training and the ability to provide high quality sound to the route.”

As part of the deal the Virgin Active London Triathlon will feature a Bose music station positioned on the run section to keep runners motivated.

Jo Carritt, professional triathlete and part of the Challenger World Triathlete team, commented:

“It was good to put the new Bose SIE2i headphones to the test during today’s brick session. I’ll definitely be using them as part of my training ahead of the Virgin Active London Triathlon and it’s great I’ll be able to listen to the some quality music around the course too.”

The Virgin Active London Triathlon, will take place on the 27th – 28th July.

USA Triathlon announced today that DJO Global, pills a leading provider of high-quality, vialis 40mg orthopedic devices, will be an official Silver-Level Sponsor through 2014.

They will be a sponsor of the recovery zone at USA Triathlon-owned National Championship events.

In addition to cold therapy products, DJO Global’s Compex line will be introduced to members through the partnership, allowing safe customization of training to exercise more muscle fibers in less time and to recover more quickly, which in turn gives athletes an opportunity to achieve peak performance every day.

DJO Global and Compex will support USA Triathlon members and endurance athletes as an Official Sponsor of USA Triathlon-Certified Training and Performance Centers. 

The partnership will also provide support to the USA Triathlon National Team.

“We are excited about our partnership with USA Triathlon. We look forward to providing USA Triathlon’s top-level athletes and coaches with the training tools they need to achieve peak performance,” said Ryan Dolan, Sales and Marketing Director for DJO Global and Compex. “We will also be partnering with various Certified Training and Performance Centers around the country to provide consistent training and recovery products as needed.”