With the launch of their new product RWB Ultra-Premium Handcrafted Vodka, medic Luxuria Brands, the brand management division of the Aristocrat Group Corp (ASCC), is looking into the possibility of entering sports sponsorship.

The company is gearing up to compete in the $21 billion U.S. spirits industry, in which many top brands grow their consumer loyalty with sports sponsorships.

“Sporting events have long been a preferred and effective way for distilled spirits brands to build awareness, because association with particular sports and athletes can help cement a brand’s identity, too,” said ASCC CEO Robert Federowicz.

ASCC has already opened talks to potentially sponsor an auto racing team, Federowicz added.

Major League Soccer team, D.C. United have added Arlington Soccer Association (ASA) as a new affiliate and tasked adidas to supply the team.

In addition to the player identification and development component of the affiliate agreement, Arlington Soccer will be outfitted with D.C. United and adidas-branded training gear, uniforms and coaching gear.

“The United States has some of the best athletic talent in the world, and it’s our goal to provide homegrown athletes with opportunities to play elite soccer,” said Ernesto Bruce, Director of Soccer for adidas America. “With our recent extension of the Major League Soccer contract, we have put the importance of youth development at a premium, and are excited about helping create Youth Club Alliances with local MLS clubs. This partnership between Arlington Soccer Association, D.C. United and adidas will prove to be a great step in developing the next generation of American soccer icons.”

Under the affiliation agreement, Arlington Soccer will serve as a source for D.C. United in identifying and developing the top youth talent in the region. United will share its coaching resources and will work with Arlington Soccer to follow its training curriculum and system of play.  

“The Arlington Soccer Association is excited about this new arrangement with D.C. United and United’s Academy Program,” said ASA’s Director of Travel Coaching German Peri. “This presents a fabulous opportunity for ASA and D.C. United to share resources to achieve mutual goals of developing the best quality players and coaches in our area. The affiliation allows ASA access to D.C. United’s professional coaching curriculum and methodologies, and it bolsters ASA’s relationship with the local professional team. In turn, D.C. United will also benefit from ASA’s talented player pool and developmental program. The partnership is a mutually beneficial arrangement that will make both programs better moving forward.”

“Adding ASA as the sixth youth soccer partner of the D.C. UnitedAcademy marks another positive step in the development of strategically integrated business initiatives,” said D.C. United Chief Marketing Officer Doug Hicks. “With such a wide reach to the talent pool in the region, the affiliation with ASA will greatly enhance the club’s overarching goals, specifically in regards to youth development.”

Canadian Tire Corporation, Limited and Senators Sports & Entertainment announced today a new strategic partnership that will see Ottawa’s premiere sports and entertainment venue renamed to Canadian Tire Centre.

This long-term agreement will cover a broad variety of activations on all levels, including community sports in the Ottawa-Gatineau region.

The partnership will feature on-site branding opportunities for many of the retail banners in the Canadian Tire Family of Companies, including Canadian Tire, Sport Chek, Sports Experts and Mark’s. The agreement takes effect on July 1, 2013, and arena-related signage will be in place for the start of the 2013-14 National Hockey League (NHL) season.

“The Ottawa Senators and Canadian Tire have been partners since 1990 when our fans first welcomed the team’s announced re-entry into the National Hockey League. It is a long and storied partnership we are extremely proud of, and pleased to be able to build upon,” said Senators owner Eugene Melnyk. “Canadian Tire is an iconic brand and is one of the largest hockey retailers in the world. That represents a unique opportunity for both of our organizations to work side-by-side on a wide range of new marketing and community initiatives that will be good for our business, our hockey team and most of all, our fans.”

“As a Family of Companies, we are on a journey to partner with leading sports organizations to promote sport and bring physical activity to the grassroots level. Our new partnership with Senators Sports & Entertainment fits perfectly with what we want to accomplish for our customers,” said Duncan Fulton, senior vice president of corporate affairs for Canadian Tire Corporation. “In January we announced one of the largest commitments to amateur sport in the country with our partnership with the Canadian Olympic and Paralympic Teams as well as five National Sport Federations, including Hockey Canada. Our new partnership with the Senators further extends our authority in sports – from backyard rinks to world-class arenas, no other retailer gets hockey like we do.”

Technocom Business Systems signed a three-year contract to become Charlotte Bobcats franchise’s technology provider.

The agreement begins this month, cheap pills said Chris Caggiano, cheap Technocom development director.

The company will have its logo displayed on the electronic signs inside the seating bowl at Time Warner Cable Arena. Other elements include access for the company to VIP entertainment areas, a Technocom office center at the arena to display various products and tickets for Bobcats games, concerts and other events.

Caggiano said the Bobcats agreed to lease all of their printers and copiers from Technocom. Kyocera, a manufacturer of printers and copiers, is helping Technocom with the sponsorship and, in return, Technocom will feature Kyocera products as part of the Bobcats agreement. The Matthews company also can use team logos on company materials such as business cards.

“It was really a partnership,” he said. “They’re extending and we’re extending. It wasn’t lopsided. They didn’t ask for everything free because they’re an NBA team.”

Technocom replaces Toshiba as the technology provider for the team.

Major League Baseball Properties (MLBP) have announced Chevrolet, a division of General Motors Corporation, will be the title sponsor of the 2013 Chevrolet Home Run Derby.

The 2013 Chevrolet Home Run Derby will be held Monday, July 15 at Citi Field in New York, home of the New York Mets, and televised live on ESPN beginning at 8:00 p.m. ET.

The Chevrolet Home Run Derby competition will continue to follow the format first introduced in 2011, featuring team competition between the American League and National League. Captains for each squad will be named and then each will determine the other participants on their teams and personally extend the invitations. Prince Fielder of the Detroit Tigers won the 2012 event in Kansas City.

“Chevrolet has been a tremendous partner for Major League Baseball and we are thrilled to welcome them to the Home Run Derby, one of the crown jewel sporting events of the summer,” said Tim Brosnan, Executive Vice President, Business, Major League Baseball. “We are also grateful to Chevrolet for helping us continue the tradition of using the Home Run Derby to raise money and awareness for Boys & Girls Clubs of America, one of Baseball’s largest charitable partners.”

“From backyards to the big leagues Chevrolet and baseball have a long history together. Chevrolet currently has the best product line up ever and the Home Run Derby provides a great platform to showcase these vehicles alongside some of the best players in Major League Baseball,” said Chris Perry, Chevrolet vice president of marketing.

Kia Canada Inc. has announced that they will continue their official automotive partnership with the Grand Prix Cycliste de Québec and the Grand Prix Cycliste de Montréal of the 2013 UCI WorldTour circuit for the fourth consecutive year.

With the partnership, unhealthy Kia Canada will supply the use of 81 vehicles as active support throughout the two elite cycling events, further signifying the strong partnership between the two brands. 

“Kia Canada is excited to partner with the 2013 UCI WorldTour Canadian events for a fourth consecutive year, as sports remain a significant part of the Kia brand DNA, both in Canada and globally,” said Robert Staffieri, Director of Marketing, Kia Canada Inc. “Kia is proud to support this world-class event with our redesigned vehicle lineup, including the all-new technologically-advanced 2014 Forte sedan and all-new multifunctional 2014 Rondo Urban Utility Vehicle.”

As the official automotive partner of the 2013 UCI WorldTour events of Québec
and Montréal, Kia will supply vehicles from its wide-ranging product line-up
to all 19 ProTeams, one UCI Pro Continental Team as well as a national team
invited to the event.