888casino Named New Title Sponsor of Champion of Champions Snooker Tournament

888 Holdings PLC subsidiary, 888casino will become a new title sponsor of snooker’s biggest new tournament, the Champion of Champions after clinching a deal with Matchroom Sport.

The 888casino Champion of Champions will run from Tuesday 19th to Sunday 24th November at the Ricoh Arena in Coventry. 

Televised live throughout on ITV4, the tournament features 16 champions of the previous season competing for a £270,000 prize fund including £100,000 for the eventual winner. 

Stars such as Ronnie O’Sullivan, Judd Trump, Mark Selby and Neil Robertson will all be invited to take part in an exciting new format that features four mini tournaments comprised of four players each, followed by the big money semi-finals and then final over the best of 19 frames. 

Barry Hearn, Chairman of Matchroom Sport, said: “We are very excited to have 888casino on board as title sponsor of a brand new tournament on the snooker calendar. 888 have been involved with snooker previously and I’m thrilled that they are continuing their association with the sport in such an innovative new event. 

“The Champion of Champions is an elite competition featuring winners of all the major tournaments throughout the season and we are looking to establish it as a regular ‘best of the best’ and with unprecedented live coverage on terrestrial UK television, the 888casino Champion of Champions will be bringing snooker of the highest quality to a potentially huge audience, both domestically and around the world.” 

Itai Pazner, Senior Vice President of 888.com, commented: “888 is excited to have the opportunity to continue our support and investment in Snooker. Matching up our leading casino brand, 888casino, with such a prestigious snooker event is a perfect fit for the brand and more importantly our customers. We look forward to utilizing the access and exposure as title sponsor of the 888casino Champion of Champions as an extension of the entertainment experience 888casino provides every day.”

Cycle Pure to Co-Sponsor ODI Tri Series Between India, Sri Lanka & West Indies

Indian incense stick maker, Cycle Pure Agarbathies has announced it will co-sponsor the ODI tri-series between the three countries – India, Sri Lanka and West Indies

The cricket ODI tri-series will start from 28 June and will go on till 11 July. West Indies will be hosting the tri-series against India and Sri Lanka. The ODI tri-series will be held at two venues this year: The first half of the cricket tri-series will be held at Sabina Park in Kingston, Jamaica from 28 June to 2 July, after which the venue will shift to Trinidad.

The brand will feature on pitch mats, perimeter boards and third umpire decisions. The awards that will be presented to the best all rounder are ‘Cycle Pure Agarbathies Trusted player of the match and Trusted player of the series award.’

A strong on air presence has also been planned. Cycle is the associate sponsor for the sports program ‘Straight Drive’ that will be aired on ten sports during the ODI Tri-series.

The brand will also be overtly active on the digital front through its Facebook page. Participants can send prayers for their favourite cricketers and the winners of Cycle Agarbathies trusted player of the match and series. Exciting prizes have been planned which include autographed match balls.

Cycle Pure Agarbathies MD Arjun Ranga commented on the deal: “It is an honor for Cycle Pure Agarbathies to associate with the India- Sri Lanka- West Indies tri-series as co-sponsors. Cycle Pure Agarbathies has been associated with cricket for many years through exciting properties, like Red alert, Milestone branding, and Third umpire branding. This initiative will take our association to the next level and reinforce our commitment to Indian cricket. We are proud to be associating with this series and wish the best to all the three teams.”

Angelo State University Sports Complex Gets Renamed

The future home of Angelo State University’s Rams will be renamed after 1st Community Federal Credit Union. 

This comes after the Texas Tech University System Board of Regents approved the 1.2 million dollar project to make way for Hellas Sports Construction to begin work. 1st Community Federal Credit Union made a significant contribution to the school to facilitatte the build.

“This is a significant step forward in the continued development of our outdoor facilities,” said ASU Director of Athletics Sean Johnson. “I cannot thank enough all of the donors that made this project possible. Not only will it ensure the ability to conduct safe and efficient practices for our teams, but it also will save water and maintenance by eliminating a grass field.”

Hellas Sports Construction will install a new Matrix Turf field and epiQ TRACKStrack system. The comprehensive scope on the project includes the repositioning of the field events, and installing a multipurpose synthetic turf field used for intramurals and other student activities.

“It is going to make such a difference aesthetically,” head track and field coach James Reidsaid. “Our facility is already great, but this will just add to the ‘wow’ factor when kids come and visit our stadium. I am also excited about the functionality as it will provide a better surface for us with some of our fall conditioning workouts, when we have been on grass typically. The moving of the long and triple jump, pole vault runways and javelin apron will put them in a more ‘viewer’ friendly location, which will enhance the atmosphere during home track meets.”

Will Wagner, head football coach, “We are extremely excited to be able to add turf to the LeGrand Sports Complex. The Ram football program will see tremendous benefits in both safety and recruiting. The new surface will reduce the possibility of injury and be a great enhancement to the LeGrand Sports Complex. None of this would have been possible without the help of some great supporters around Texas and here in San Angelo.”

Jacob’s Creek Announces Andre Agassi Partnership for Wimbledon Marketing

With Wimbledon well under way, viagra 100mg Jacob’s Creek partners once again with international tennis legend, clinic Andre Agassi, to inspire people to be ‘Open’.

Andre will share the on-and-off the court experiences that have shaped his life, as part of the Jacob’s Creek Open Film Series 2.

The footage is a series of short films entitled the Open Film Series, which is available for viewing via the Jacob’s Creek website, and Youtube channel. Consumers will have the opportunity to engage with the program by entering a sweepstakes via Facebook with the lucky winner having the chance to win a private dinner event with Andre Agassi in Las Vegas.

Matt Foley, Brand Director of Jacob’s Creek, describes the partnership: “We are thrilled to be able to feature Andre Agassi in conjunction with Wimbledon and to have the opportunity to share these rich personal stories with our consumers.”

“The film series allows consumers to have an insider’s view of this great champion’s interesting life, and it’s both inspirational and at times very funny. Andre did a fantastic job of bringing to life his partnership with Jacob’s Creek in a truly memorable way,” say Foley.

“Partnering with Jacob’s Creek has given me the opportunity to share, through film, some of the most important and influential times in my life.” said Andre.

Jacob’s Creek, an iconic Australian wine brand, is the official wine of Wimbledon. Television ads featuring a short trailer from the film series will be airing on ESPN and ABC during Wimbledon, while a supporting print and digital campaign will be running in Wine Spectator and Winespectator.com

Retired Beckham Not Deterring Sponsors as Car Auto Rental Inks Partnership

China Auto Rental (CAR), the largest company in China’s burgeoning car rental industry, has announced a partnership with retired global football star David Beckham broquered by IMG Worldwide.

The alliance with China Auto Rental was announced today as Beckham concluded his second visit to China as Ambassador to the CSL and youth development of the game in China. IMG, in partnership with Simon Fuller, CEO of XIX Entertainment, who represents David Beckham, arranged and hosted the visit. During the seven-day ambassadorial tour, Beckham visited football clubs and youth football programs in Nanjing, Shanghai and Hangzhou.

Today’s partnership is Beckham’s first business partnership since the announcement of his retirement from his football career on May 16th this year. It follows previously announced IMG brokered sponsorship deals for the CSL, with Carlsberg China as the official beer company of the CSL and Jingdon, as the official online retail partner of the League.

The partnership Beckham embodies China Auto Rental’s future five-year plan of action, involving implementation of technology research and development, product design and service optimization in all aspects.

Lu Zhengyao, Chairman of CAR, said: “We are extremely pleased to have entered into this partnership with David, a global football icon. Together our goal is to promote healthy living, a commitment to sport and innovative solutions to car rentals. We at CAR are proud that David has agreed to support us in our future business initiatives.”

On the partnership with CAR, David Beckham said: “China holds a special place in my heart. I have seen with my own eyes the joys and aspirations of this country during my multiple visits here. It is an honour to have established this partnership with a company as dynamic and innovative as CAR. I would like to personally thank Chairman Lu for his commitment to this relationship as well as congratulate him on the amazing success of CAR.”

Adam Zhu, Vice Chairman of IMG Asia Pacific and Chairman and President of IMG Greater China, said, “This alliance is the perfect fit for David. He will be associated with one of the fastest growing businesses in China and one that is already a sponsor of the CSL. David’s popularity in China will also be instrumental to the future growth of CAR. We are very pleased with our leadership role in this exciting partnership.”

{jcomments on}

USA Gymnastics Reveals Procter & Gamble Sponsorship Extension

USA Gymnastics have renewed their partnership today with Procter & Gamble through the 2016 Olympic Games in Rio de Janeiro, Brazil,

As part of the deal, P&G will become the title sponsor of USA Gymnastics’ national championships, the P&G Gymnastics Championships. The P&G Secret brand also retains title sponsorship of the Secret U.S. Classic.

The P&G Gymnastics Championships, USA Gymnastics’ premier annual event, showcases the country’s top male and female gymnasts vying for the coveted title of U.S. champion. Performances at the four-day event also determine the make-up of the U.S. National Team and may be a factor in selecting the U.S. Team for international events, including the World Championships. The 2013 P&G Championships is set for Aug. 15-18 at the XL Center in Hartford, Conn.

“P&G is known for its integrity and quality, which are also two words to describe the competition at the P&G Gymnastics Championships,” said Steve Penny (pictured second left), president of USA Gymnastics. “We have had a very successful partnership with P&G, and we look forward to partnering with them on activation and activities leading up to the Olympics in Rio.”

“Our partnership with the USA Gymnastics has successfully helped amplify our strategic choice to support the Olympics,” says Janet Fletcher, P&G Sports Marketing, Associate Marketing Director. “In addition, it showcases the important role P&G brands play in the gymnasts’ journey as they pursue their dreams on a national stage.”

In addition to the title sponsorship of the two events, P&G’s benefits also include television inventory and onsite presence at USA Gymnastics’ premier events, including the AT&T American Cup, P&G Gymnastics Championships and other events in the Olympic cycle; digital and social media promotions; grassroots sampling through gymnastics clubs; programs and promotions for USA Gymnastics membership, including sweepstakes, discounts, coupons, etc.; and integrated exposure in USA Gymnastics’ publications and website.

P&G has been a sponsor of USA Gymnastics since 2008.

Belkin Seize Title Sponsorship of Blanco Pro Cycling Team

Belkin, store creator of people-inspired technology products, today announced that it has signed an agreement to become the title sponsor of the Blanco Pro Cycling Team through 2015.

Renamed the Belkin Pro Cycling Team, the team will begin competing under its new name and logo at the 2013 Tour de France.

“Cycling relies on innovation to drive success and has a passionate, tech savvy fan base that follows the sport closely, which aligns really well with the Belkin brand,” said Chet Pipkin, Belkin’s founder and CEO. “Associating our Belkin and Linksys brands with this successful, well-established pro cycling team enables us to introduce ourselves to millions of people around the world and interact with them.”

Through the sponsorship, Belkin aims to elevate brand awareness on a global scale for both Belkin and the Linksys brand, which it acquired earlier this year. The team jersey, bib short, team clothing, bikes, vehicles, website and social media properties have been updated with the new Belkin Pro Cycling Team logo and colors: black, white and Belkin green, and will feature both the Belkin and Linksys logos.

“With 19 victories this year and a new title sponsor, 2013 is shaping up to be a dream season for our team,” said Richard Plugge, general manager of Belkin Pro Cycling. “As a company, Belkin shares our same values and global ambitions, so we are very excited to have them on board as our sponsor. We look forward to two years of shared successes.”

Manly Warringah Sea Eagles Seals Financial Sponsor

Australian Rugby League team, denture Manly Warringah Sea Eagles have announced a corporate partnership with growing financial services company Mentor1 Financial.

The alliance will see Mentor1 promoted on Sea Eagles playing shorts and at Brookvale Oval for the remainder of the 2013 season.

Mentor1 offers a range of financial planning services including superannuation advice, link retirement planning, treatment mortgage finance, investment advice and life insurance.

Founder and Principal Planner, Liam Diggin said it’s a timely partnership as he plans to open a division on the Northern Beaches.

“I am looking forward to working with the club and players to contribute back to the local community,” Mr Diggin said.

Sea Eagles General Manager, David Perry said the club is proud to be aligned with such a respected, growing and successful company.

“Mentor1 is a trusted financial advice brand, operating for more than 20 years and we thank Liam and his team for their valued and passionate support.”

“We look forward to working with Mentor1 into the future and hope we can assist in enhancing their business.”

BP Joins Glasgow 2014 Commonwealth Games as Official Partner

Leading international oil and gas company, thumb BP has become the latest Official Partner for the Glasgow 2014 Commonwealth Games.

The company will also become an Official Partner of Team Scotland and Team England at the largest multi-sport event Scotland has ever seen.

As part of the support for Glasgow 2014, allergy BP will provide advanced fuels for the official Games vehicles. 

The Partnership with Glasgow 2014 will see BP launch a mentoring scheme for 65 young people aged between 17-21 to help give them the chance to develop skills that will help make them more employable. They will also take part in a number of projects in their local communities reflecting BPs commitment to Scotland, their Glasgow 2014 partnership and the Games legacy. 

The Games will take place in Glasgow from 23 July to 3 August 2014 and will feature 6,500 athletes and officials from across the 71 Nations and Territories of the Commonwealth. 

Lord Smith of Kelvin, Chairman of Glasgow 2014, said: “We are delighted to welcome BP into the Glasgow 2014 sponsor family as a company with such a strong global brand, but with roots that are firmly in Scotland. 

“This is an exciting partnership and with BP’s successful track record in supporting sport, we are looking forward to developing some exciting opportunities with them from now until Games time.”

Peter Mather, BP’s Group Regional Vice President for UK/Europe added: “We are delighted to be supporting the Commonwealth Games in Glasgow in 2014 which follows naturally on from our major partnership with the London Olympics and Paralympics.” 

“We are committed to help the organising committee deliver outstanding Games for Scotland and the UK.”

{jcomments on}

Perth Glory FC Gains Macron as Apparel Sponsor

Perth Glory FC have announced Italian and European technical sportswear manufacturing giant, sales Macron as its official apparel partner for the next two Hyundai A-League Seasons.

Macron is an established European leader in the production of active sportswear for over 42 years, treat covering the core business areas of teamwear, merchandising and leisurewear for the sports of football, basketball, volleyball, rugby , handball and baseball.

Perth Glory FC General Manager Anthony Radich commented on the deal: “We are very excited to have a brand with the football pedigree of Macron on board and welcome them to Australia, to Perth and most importantly to the Perth Glory Football Family.”

The Macron offer was overwhelming ” It was very evident to us early on that Macron shared a common vision and philosophy to ours. Macron had a genuine enthusiasm and a long term vision to invest in both our club and in the sport in WA and Australia and that went beyond merely supplying product. This combined with the quality of their product, their professionalism and football pedigree was significant “, said Mr Radich.

Andrea Palilla , Country Manager for Macron said: “Perth Glory is a team aspiring to go places much like Macron with an ambitious, exciting and well conceived long term vision. We are highly confident we can achieve great things together and as Perth Glory have shown throughout this process they also share a strong desire for quality and attention to detail which we pride ourselves on. We really appreciate their support and look forward to being an important part of the Glory family – one that also has great pride and tradition.”

The brand whose mantra is “work hard, play harder” has an impressive football pedigree which continues to grow rapidly at both an amateur and professional level with Macron being the official apparel partner for Italian Serie A football giants Lazio, Napoli and Bologna as well as La Liga teams Real Betis and Mallorca in Spain, EPL sides Aston Villa and West Ham and Leeds United in the UK, SC Braga in Portugal, AZ Alkmaar in the Netherlands, Hajduk Split in Croatia and Macabbi Tel Aviv in Israel just to name a few.