GoBowling.com to Sponsor Richard Petty Motorsports

Strike Ten Entertainment, the marketing arm of the bowling industry, has announced it has entered into a partnership with Richard Petty Motorsports (RPM) for GoBowling.com to become the primary sponsor of the No. 43 Ford Fusion driven by Aric Almirola.

Later this summer the car will make its on-track debut at the GoBowling.com 400 on August 4 at the Pocono Raceway in Pennsylvania. The GoBowling.com Ford will also be the primary partner for the No. 43 team at the same event in 2014.

Frank DeSocio, President, Strike Ten Entertainment, said: “There are very few athletes in the world who have the iconic stature as “The King” Richard Petty. He, like bowling, is known in every corner of the world. Richard and Aric will be great ambassadors for the sport and all our bowling centers across the country.”

“Just like racing, bowling is pure Americana – it’s our nation at its best, a sport that brings people together and creates memories. Not to mention bowling is a lot of fun. I couldn’t be more proud to partner with GoBowling.com – and there’s no better stage than International Bowl Expo.

“Bowling is enjoying a huge resurgence and this partnership will further increase the awareness of bowling centers within their local communities and everything they offer to all our fans. Today’s centers are really more than just bowling.”

Almirola agrees that this is a natural partnership.

“This is really a great partnership for our race team and an incredible brand association with GoBowling.com. You literally can’t get any bigger than bowling – it’s the nation’s number one participatory sport, and you can’t get better than number one. In racing, we’re all about results and more than 71 million people go bowling every year,” said Almirola. “We don’t always have free time between races but when we do, our team is always looking for fun activities and ways to relax. Going bowling is something that is easy, affordable and enjoyable for us all. We’re better at racing than bowling, but we all have fun when we go bowling. I’m glad that we can be a part of promoting such a great experience to our race fans.”