Flannels Becomes Official Suit Partner of Leeds United

Leeds United have announced that Flannels have been selected as the Championship Club’s Official Suit Partner from next season. 

Under the new agreement Flannels will provide made-to-measure matchday suits to the first team squad, first team management and senior club officials.Supporters will be able to benefit from special offers and promotions that will be offered during the season. 

Leeds United Chief Executive Shaun Harvey said: “We look forward to working with Flannels over the next two seasons; we have been impressed by their professionalism and attitude towards the new partnership and it’s clear to see why they have gained the reputation as the leading luxury brand retailer within the city. We are confident that Leeds United fans will be able to take advantage of exclusive offers and promotions that will be provided as part of our relationship.” 

Commenting, Neil Prosser, Managing Director of Flannels said “Leeds United Football Club is at the heart of Leeds. We have always maintained a great relationship with players and football supporters alike and this agreement endorses our commitment to the brand and the city.” 

Flannels are the UK’s largest independent luxury retail group, specialising in contemporary men’s and women’s designer clothing, footwear and accessories. In store brands include Dolce & Gabbana, Gucci, Canali, Moncler, Stone Island, Helmut Lang and Prada.

Dougs Tyres Sponsor Castleford Tigers

English Rugby League team, Castleford Tigers have announced that it has agreed a sponsorship deal with Dougs Tyres for the remainder of the 2013 Super League season.

As part of the agreement, Dougs Tyres will feature on pitch side advertising boards at the Wish Communications Stadium.

Dave Livsey, Owner of Dougs Tyres said: “We have been fans of Castleford Tigers all of our lives so we are delighted to agree a sponsorship deal to support the Club commercially.

“The Club values its community, just like Dougs Tyres have since we were established in 1977. We are supporting our local Club and hope that this agreement will promote our own brand and encourage the people of Castleford to support local businesses.”

Castleford Tigers Commercial Manager, Richard Pell said: “We are very pleased that another local business has agreed a commercial deal with the Club.

“The Club is very active in the community through the various initiatives and projects that are delivered and it’s important for us to continue to develop relationships with business in the region.

“We are looking forward to developing our relationship with Dougs Tyres over the coming months.”

Virgin Australia Seals Basketball Australia Partnership as Official Airline of WNBL

Virgin Australia have announced a new partnership with Basketball Australia which will see carrier become the Official Airline partner of the Women’s National Basketball League.

As part of the deal, which extends through the 2013/14 and 2014/15 WNBL seasons, Virgin Australia will become a major sponsor of the WNBL, extending lounge access to all WNBL players for each year of the agreement. 

Supporting all WNBL team flight requirements across the country, Virgin Australia will work alongside both the WNBL and individual clubs to manage team travel and logistics.

Basketball Australia Chief Executive Officer Kristina Keneally said the new partnership marked an important step forward for the WNBL and for commercial sponsorship of women’s sport.

“We congratulate Virgin Australia for recognising the professionalism and dedication of our female athletes,” Ms Keneally said.

“Virgin Australia has been great supporters of men’s basketball for some time now, taking on the National Basketball League as their first partnership with a major sporting body in 2004.

“With this new partnership, Virgin Australia has now stepped up and thrown significant weight behind the WNBL, too – a very welcome move from a major national airline and a move which shows great leadership.

“Virgin Australia has shown a strong vote of confidence in the contribution our female athletes make to the Australian sporting landscape, and in the future direction of the WNBL itself.

“We’re proud to have Virgin Australia as the Official Airline partner of the WNBL, and we look forward to further strengthening our relationship in years to come.”

Virgin Australia General Manager Marketing, Michael Scott said: “We are delighted to be partnering with the Women’s National Basketball League.

“As the official airline sponsor, we will be able to use our extensive network across Australia to support this fantastic sport, its teams and players. We look forward to welcoming them on board,” Mr Scott said.

Parx Casino Sponsors Philadelphia 76ers

National Basketball Association franchise Philadelphia 76ers have signed a multi-year, symptoms multi-platform partnership with Parx Casino.

Parx will be the presenting partner for the Sixers Dream Team, bronchi and will also present the Sixers Halftime Radio Show for all regular season games.

“Parx Casino is proud to partner with such a legendary organization as the Philadelphia 76ers. With their passionate fan base and unique attributes including the famed Dream Team, it’s the perfect new partner for the number one casino in Pennsylvania,” said Marc Oppenheimer, Chief Marketing Officer for Greenwood Racing Inc., owners and operators of Parx Casino.

As the presenting partner for the Sixers Dream Team, Parx will be featured in a co-branded logo for use on the scoreboard in-arena, as well as on Sixers Dream Team warm-up uniforms, trading cards, web pages on SIXERS.COM, and any other Sixers Dream Team materials produced throughout the partnership. Parx will also be included in public address announcements regarding the Sixers Dream Team during home games.

888casino Named New Title Sponsor of Champion of Champions Snooker Tournament

888 Holdings PLC subsidiary, 888casino will become a new title sponsor of snooker’s biggest new tournament, the Champion of Champions after clinching a deal with Matchroom Sport.

The 888casino Champion of Champions will run from Tuesday 19th to Sunday 24th November at the Ricoh Arena in Coventry. 

Televised live throughout on ITV4, the tournament features 16 champions of the previous season competing for a £270,000 prize fund including £100,000 for the eventual winner. 

Stars such as Ronnie O’Sullivan, Judd Trump, Mark Selby and Neil Robertson will all be invited to take part in an exciting new format that features four mini tournaments comprised of four players each, followed by the big money semi-finals and then final over the best of 19 frames. 

Barry Hearn, Chairman of Matchroom Sport, said: “We are very excited to have 888casino on board as title sponsor of a brand new tournament on the snooker calendar. 888 have been involved with snooker previously and I’m thrilled that they are continuing their association with the sport in such an innovative new event. 

“The Champion of Champions is an elite competition featuring winners of all the major tournaments throughout the season and we are looking to establish it as a regular ‘best of the best’ and with unprecedented live coverage on terrestrial UK television, the 888casino Champion of Champions will be bringing snooker of the highest quality to a potentially huge audience, both domestically and around the world.” 

Itai Pazner, Senior Vice President of 888.com, commented: “888 is excited to have the opportunity to continue our support and investment in Snooker. Matching up our leading casino brand, 888casino, with such a prestigious snooker event is a perfect fit for the brand and more importantly our customers. We look forward to utilizing the access and exposure as title sponsor of the 888casino Champion of Champions as an extension of the entertainment experience 888casino provides every day.”

Cycle Pure to Co-Sponsor ODI Tri Series Between India, Sri Lanka & West Indies

Indian incense stick maker, Cycle Pure Agarbathies has announced it will co-sponsor the ODI tri-series between the three countries – India, Sri Lanka and West Indies

The cricket ODI tri-series will start from 28 June and will go on till 11 July. West Indies will be hosting the tri-series against India and Sri Lanka. The ODI tri-series will be held at two venues this year: The first half of the cricket tri-series will be held at Sabina Park in Kingston, Jamaica from 28 June to 2 July, after which the venue will shift to Trinidad.

The brand will feature on pitch mats, perimeter boards and third umpire decisions. The awards that will be presented to the best all rounder are ‘Cycle Pure Agarbathies Trusted player of the match and Trusted player of the series award.’

A strong on air presence has also been planned. Cycle is the associate sponsor for the sports program ‘Straight Drive’ that will be aired on ten sports during the ODI Tri-series.

The brand will also be overtly active on the digital front through its Facebook page. Participants can send prayers for their favourite cricketers and the winners of Cycle Agarbathies trusted player of the match and series. Exciting prizes have been planned which include autographed match balls.

Cycle Pure Agarbathies MD Arjun Ranga commented on the deal: “It is an honor for Cycle Pure Agarbathies to associate with the India- Sri Lanka- West Indies tri-series as co-sponsors. Cycle Pure Agarbathies has been associated with cricket for many years through exciting properties, like Red alert, Milestone branding, and Third umpire branding. This initiative will take our association to the next level and reinforce our commitment to Indian cricket. We are proud to be associating with this series and wish the best to all the three teams.”

Angelo State University Sports Complex Gets Renamed

The future home of Angelo State University’s Rams will be renamed after 1st Community Federal Credit Union. 

This comes after the Texas Tech University System Board of Regents approved the 1.2 million dollar project to make way for Hellas Sports Construction to begin work. 1st Community Federal Credit Union made a significant contribution to the school to facilitatte the build.

“This is a significant step forward in the continued development of our outdoor facilities,” said ASU Director of Athletics Sean Johnson. “I cannot thank enough all of the donors that made this project possible. Not only will it ensure the ability to conduct safe and efficient practices for our teams, but it also will save water and maintenance by eliminating a grass field.”

Hellas Sports Construction will install a new Matrix Turf field and epiQ TRACKStrack system. The comprehensive scope on the project includes the repositioning of the field events, and installing a multipurpose synthetic turf field used for intramurals and other student activities.

“It is going to make such a difference aesthetically,” head track and field coach James Reidsaid. “Our facility is already great, but this will just add to the ‘wow’ factor when kids come and visit our stadium. I am also excited about the functionality as it will provide a better surface for us with some of our fall conditioning workouts, when we have been on grass typically. The moving of the long and triple jump, pole vault runways and javelin apron will put them in a more ‘viewer’ friendly location, which will enhance the atmosphere during home track meets.”

Will Wagner, head football coach, “We are extremely excited to be able to add turf to the LeGrand Sports Complex. The Ram football program will see tremendous benefits in both safety and recruiting. The new surface will reduce the possibility of injury and be a great enhancement to the LeGrand Sports Complex. None of this would have been possible without the help of some great supporters around Texas and here in San Angelo.”

Jacob’s Creek Announces Andre Agassi Partnership for Wimbledon Marketing

With Wimbledon well under way, viagra 100mg Jacob’s Creek partners once again with international tennis legend, clinic Andre Agassi, to inspire people to be ‘Open’.

Andre will share the on-and-off the court experiences that have shaped his life, as part of the Jacob’s Creek Open Film Series 2.

The footage is a series of short films entitled the Open Film Series, which is available for viewing via the Jacob’s Creek website, and Youtube channel. Consumers will have the opportunity to engage with the program by entering a sweepstakes via Facebook with the lucky winner having the chance to win a private dinner event with Andre Agassi in Las Vegas.

Matt Foley, Brand Director of Jacob’s Creek, describes the partnership: “We are thrilled to be able to feature Andre Agassi in conjunction with Wimbledon and to have the opportunity to share these rich personal stories with our consumers.”

“The film series allows consumers to have an insider’s view of this great champion’s interesting life, and it’s both inspirational and at times very funny. Andre did a fantastic job of bringing to life his partnership with Jacob’s Creek in a truly memorable way,” say Foley.

“Partnering with Jacob’s Creek has given me the opportunity to share, through film, some of the most important and influential times in my life.” said Andre.

Jacob’s Creek, an iconic Australian wine brand, is the official wine of Wimbledon. Television ads featuring a short trailer from the film series will be airing on ESPN and ABC during Wimbledon, while a supporting print and digital campaign will be running in Wine Spectator and Winespectator.com

Retired Beckham Not Deterring Sponsors as Car Auto Rental Inks Partnership

China Auto Rental (CAR), the largest company in China’s burgeoning car rental industry, has announced a partnership with retired global football star David Beckham broquered by IMG Worldwide.

The alliance with China Auto Rental was announced today as Beckham concluded his second visit to China as Ambassador to the CSL and youth development of the game in China. IMG, in partnership with Simon Fuller, CEO of XIX Entertainment, who represents David Beckham, arranged and hosted the visit. During the seven-day ambassadorial tour, Beckham visited football clubs and youth football programs in Nanjing, Shanghai and Hangzhou.

Today’s partnership is Beckham’s first business partnership since the announcement of his retirement from his football career on May 16th this year. It follows previously announced IMG brokered sponsorship deals for the CSL, with Carlsberg China as the official beer company of the CSL and Jingdon, as the official online retail partner of the League.

The partnership Beckham embodies China Auto Rental’s future five-year plan of action, involving implementation of technology research and development, product design and service optimization in all aspects.

Lu Zhengyao, Chairman of CAR, said: “We are extremely pleased to have entered into this partnership with David, a global football icon. Together our goal is to promote healthy living, a commitment to sport and innovative solutions to car rentals. We at CAR are proud that David has agreed to support us in our future business initiatives.”

On the partnership with CAR, David Beckham said: “China holds a special place in my heart. I have seen with my own eyes the joys and aspirations of this country during my multiple visits here. It is an honour to have established this partnership with a company as dynamic and innovative as CAR. I would like to personally thank Chairman Lu for his commitment to this relationship as well as congratulate him on the amazing success of CAR.”

Adam Zhu, Vice Chairman of IMG Asia Pacific and Chairman and President of IMG Greater China, said, “This alliance is the perfect fit for David. He will be associated with one of the fastest growing businesses in China and one that is already a sponsor of the CSL. David’s popularity in China will also be instrumental to the future growth of CAR. We are very pleased with our leadership role in this exciting partnership.”

{jcomments on}

USA Gymnastics Reveals Procter & Gamble Sponsorship Extension

USA Gymnastics have renewed their partnership today with Procter & Gamble through the 2016 Olympic Games in Rio de Janeiro, Brazil,

As part of the deal, P&G will become the title sponsor of USA Gymnastics’ national championships, the P&G Gymnastics Championships. The P&G Secret brand also retains title sponsorship of the Secret U.S. Classic.

The P&G Gymnastics Championships, USA Gymnastics’ premier annual event, showcases the country’s top male and female gymnasts vying for the coveted title of U.S. champion. Performances at the four-day event also determine the make-up of the U.S. National Team and may be a factor in selecting the U.S. Team for international events, including the World Championships. The 2013 P&G Championships is set for Aug. 15-18 at the XL Center in Hartford, Conn.

“P&G is known for its integrity and quality, which are also two words to describe the competition at the P&G Gymnastics Championships,” said Steve Penny (pictured second left), president of USA Gymnastics. “We have had a very successful partnership with P&G, and we look forward to partnering with them on activation and activities leading up to the Olympics in Rio.”

“Our partnership with the USA Gymnastics has successfully helped amplify our strategic choice to support the Olympics,” says Janet Fletcher, P&G Sports Marketing, Associate Marketing Director. “In addition, it showcases the important role P&G brands play in the gymnasts’ journey as they pursue their dreams on a national stage.”

In addition to the title sponsorship of the two events, P&G’s benefits also include television inventory and onsite presence at USA Gymnastics’ premier events, including the AT&T American Cup, P&G Gymnastics Championships and other events in the Olympic cycle; digital and social media promotions; grassroots sampling through gymnastics clubs; programs and promotions for USA Gymnastics membership, including sweepstakes, discounts, coupons, etc.; and integrated exposure in USA Gymnastics’ publications and website.

P&G has been a sponsor of USA Gymnastics since 2008.