El Dorado Rum Sponsors Caribbean Premier League
July 4, 2013
El Dorado Rum will become a new sponsor of the Limacol Caribbean Premier League.
El Dorado, ask which is being marketed as the rum of choice for the inaugural CPL, will also sponsor the tournament’s Catch of the Match award.
This award will go to one player in each of the 24 matches who makes a thrilling catch in the game.
“The El Dorado Rum brand embodies the spirit of Guyana and the Caribbean – competitiveness and fun, hard work and enjoyment – all at the same time,” said DDL Vice President for International Marketing, Komal Samaroo.
“The growing appreciation and following of El Dorado Rum around the world and the global viewership of CPLT20 presents to the world the best that Guyana and the Caribbean have to offer.”
The first ever Caribbean Premier League begins on July 30 in Barbados, and concludes with semi-final and final matches played in Trinidad.