Australian soccer player Harry Kewell has become a brand ambassador for Jeep following his return to the A League with Melbourne Heart.

The deal will see the former Leeds United midfielder represent Jeep over the next three years. It follows his signing of a 12-month contract to play with Melbourne Heart FC.

A 30 second television commercial created by CumminsRoss launched last night is shot in black and white and shows Kewell being driven from the airport to a hotel in the back of a new 2014 Jeep Cherokee before a game.  The midfielder says he has had highs and lows in his career, drugs but setbacks are only the hands on your back pushing you forward. The ad closes with the tagline, ‘Don’t Hold Back’.

“Harry Kewell and Jeep are a perfect fit as both the player and the auto manufacturer ‘Don’t hold back’ to achieve their goals. Harry will have the chance to prove he still has what it takes to win as he joins the Melbourne Heart on July 2,” the Jeep website states.

“Harry Kewell is a Jeep Ambassador for good reason. His constant striving towards goals and his hard working attitude mirror the best qualities of the Jeep brand.

“Like Jeep, Harry Kewell has already proven he has the dedication needed to achieve his goals.”

Exposure Marine, asthma the pioneers of LED technology for powerful, compact, lightweight marine torches, has announced it will be a Official Partner of the Rolex Fastnet Race.

Exposure Marine is supporting the Exposure Marine Crew Bar for the 2500 race competitors who will be arriving ashore in the Plymouth Race Village throughout the second week of August.  In addition, competitors will receive exclusive offers and a variety of opportunities to win what Mike Golding describes as ‘the ultimate sailing torches’.  In particular, Exposure is supporting an initiative to reward the best race blogger, who can bring alive from the rail their own Fastnet experiences.

Eddie Warden Owen, RORC’s Chief Executive, said: “We are delighted to welcome aboard Exposure Marine as an Official Partner to the Rolex Fastnet Race.  Exposure is a premium manufacturer, and their integration of the latest technologies for their marine safety searchlights and torches is very relevant for the Race.  We have some big plans for the Plymouth Race Village and Exposure’s support helps us create an even better experience for competitors when they reach Plymouth.”   

Exposure Marine Brand Manager, Tom Harrop added: “We are very excited about this announcement with the Rolex Fastnet Race.  It is such an iconic event in British offshore sailing with an incredible heritage.  Exposure’s heritage is from the British cycling world and we are familiar with supporting major cycling events, across many disciplines.  The Fastnet has such a wide appeal for so many people, from those who have worked hard to compete in the event for the first time, to those who use the race as a critical training platform in their Ocean racing campaigns. We look forward to meeting many of the competitors in Plymouth.”

Exposure Marine is the sister company to Exposure Lights, renown in the cycle market as the leading global brand of premium performance bike lights. Following on from success in the cycle market, Exposure spent two years pioneering their lighting technology for marine purposes, before they launched the range in 2012.

Chevrolet Performance has sealed a multi-year deal to get the title sponsorship rights to the U.S. Nationals at Lucas Oil Raceway which features on the NHRA Mello Yello Drag Racing Series.

“The heart and soul of Chevrolet Performance is on display in the staging lanes at the U.S. Nationals, sale making this partnership with one of the most historic races in NHRA Drag Racing all the more important,” said Jim Campbell, General Motors U.S. vice president of Performance Vehicles and Motorsports.

“Our engineers are continually developing new engines and engine components for sportsman and professional racers; and events like the U.S Nationals are their proving ground.”

Champagne Joseph Perrier has agreed a three-year partnership deal with the Royal Southern Yacht Club to become the Club’s preferred champagne supplier and presenting sponsor of the July Summer Series Regatta.

With this agreement, Champagne Joseph Perrier and the Royal Southern have reignited a most unlikely historic relationship going back to the time of H.M. Queen Victoria, the Club’s first Patron.  175 years ago, master vintner, Joseph Perrier, was appointed supplier to the young Queen and later, to the Club’s third royal Patron, H.M. King Edward VII, gaining the appellation ‘Cuvées Royales’  for his wines.

Royal Southern Commodore, David Mead, commented: “Joseph Perrier champagne and the Club have distinguished and interlinked royal histories and it is very pleasing to bring the two together. Being able to offer Cuvée Royale Brut and Brut Rosé to our Members and enjoy the support of this classic champagne house for our July Regatta is a major plus for the Club.”

Martin Gamman is responsible for Champagne Joseph Perrier in the UK and Ireland, said: “Our whole strategy is based upon quality not volume and relies upon distribution through independent wine merchants rather than high street multiples. We are always looking for partnership opportunities of the highest quality and the Royal Southern offers us the perfect platform, both with its programme of social events and its July Regatta. New terroir for us, and very exciting.”

English Championship club, abortion Sheffield Wednesday have announced that trade exchange market leaders Bartercard will sponsor the club’s away shirt for the 2013/14 season. 

The innovative partnership will see Bartercard take pride of place on Wednesday’s brand new strip for next season, drugs which will be unveiled at the SWFC Owls in the Park community fun day this weekend. 

The Bartercard model is a business-to-business trade exchange that operates completely outside the cash community. 

Established 22 years ago in Australia, Bartercard has operations across four continents. 

Bartercard CEO Simon Barker said: “Bartercard is delighted to be the official away shirt sponsor of Sheffield Wednesday FC. 

“We believe that Bartercard can significantly help to strengthen the club’s business model. 

“In addition, the Bartercard product can benefit the vast majority of small medium enterprises that exist within the Sheffield Wednesday fan base. 

“I wish the Owls every success for the 2013/14 campaign and look forward to watching the team in action, in particular, in their Bartercard away strip!” 

The Owls’ Commercial Director Andy Daykin added: “The club are proud to be associated with a brand which is on the ascendency in the UK. 

“The Bartercard ethos is based on generating new business for their clients and establishing mutually beneficial relationships in the long term, which we wholeheartedly support. 

“We would like to thank Bartercard for their support and look forward to an exciting season together. 

“On behalf of both companies, I would also like to thank Laura Miller, Managing Director of the Miller Sports Consultancy, for her initial assistance in the brokering of this partnership.”

English Rugby League club, Castleford Tigers have announced a new sponsorship agreement with Tracked Spider Solutions.

As part of the agreement, Tracked Spider Solutions will feature on pitch side advertising boards at the Wish Communications Stadium.

Chris Taylor, Owner of Tracked Spider Solutions said: “I am a lifelong supporter of Castleford Tigers and since starting my own business I haven’t really had too much time to attend games, but I’m over to moon to now support the Club commercially.

“We are also delighted to be a part of Castleford Tigers – I used to come to see the stars of the past on a regular basis so I’m thrilled that we can help be a part of the next generation of players coming through the ranks at Cas.

“We are sure that this commercial agreement will provide exposure for our business and we’re looking forward to developing a fruitful relationship over the coming years.”

Castleford Tigers Commercial Director, Mark Grattan said: “We are delighted to have Tracked Spider Solutions as part of our sponsor family.

“They have already provided a great service to the Club and look forward to working closely with Chris and his team in the future.”