Warrington Wolves have announced they have signed two new commercial deals. 

The Rugby League club extended its full service catering and events sales and marketing partnership with Lindley Venue Catering, the specialist sports stadia catering division of The Lindley Group, for another six seasons taking the contract up to the end of 2019.

In addition to this the club has also extended its association with pourage rights partner Carlsberg UK with the company continuing to supply the stadium, its Wolves’ supporters and corporate guests with a wide range of beers, ciders and soft drinks across match days and non-match days.

Lindley Venue Catering, which has been responsible for catering and event management at the 15,300 capacity Halliwell Jones Stadium for the past decade, has been awarded the six-and-a-half year £7.8 million deal by the professional Super League club following a competitive tender.

Under the renewed and extended partnership agreement Lindley Venue Catering will continue to manage sales and marketing of the venue’s facilities along with all of the matchday and non-matchday catering. To enhance the fans’ matchday experience, the caterer will be introducing a number of its award-winning branded retail concepts onto the public concourses which are being refitted with the new kiosks over this summer, in readiness for the Rugby League World Cup which starts in October. The Halliwell Jones Stadium is playing host to two Rugby League World Cup matches.

At the same time, Lindley Venue Catering has teamed up with Warrington Wolves’ beer supplier, Carlsberg UK, to install branded Carlsberg Ice Bars at the stadium which occupies the site of the former Carlsberg-Tetley Brewery. The caterer and brewer have also joined forces to develop a bespoke food and drink pairing for Wolves’ fans and visitors. Cracklings – another Lindley retail brand which serves slow cooked torn pork sandwiches, dry cured bacon rolls and British bangers all produced from locally-sourced pork – will complement the food offer with Carlsberg’s new Somersby Cider.

With the club taking a branded approach on the public concourse, the conference and events business is also being re-branded and will be marketed as The Halliwell Jones Stadium Conference & Events.

Andy Gatcliffe, Warrington Wolves’ CEO, said: “Over the past 10 years we have built up a strong rapport with both the Lindley Group and Carlsberg UK. They have been doing a great job here both in terms of the matchday catering and event management, but we felt that it was appropriate to put the contracts out to a competitive tender at the end of the current term to ensure that we had explored new and alternative options and opportunities.

“They were both hotly contested pitches, but a combination of factors led us to the decision to extend our arrangements with both Lindley Venue Catering and Carlsberg UK. What clinched the deals for us was both parties commitment to enhancing the matchday catering experience for our fans through the public concourse refit and the initiatives they have developed together, coupled with their proven track records in delivering their respective services.”

Adam Elliott, President of The Lindley Group and Executive Vice President, Centerplate, adds: “It really is a great tribute to the work, effort and achievements of the Lindley team at The Halliwell Jones Stadium, that Warrington Wolves has selected Lindley Venue Catering as their chosen catering, hospitality and events partner for another six seasons. It’s even more rewarding that the contract extension has been awarded, knowing that the club has benchmarked Lindley Venue Catering against our industry peers.”

David Barker, Regional Sales Director of Carlsberg UK, said: “We’re delighted to be extending our mutually successful and special partnership with Warrington Wolves and Lindley. The Carlsberg Ice Bars at the stadium will give supporters and visitors alike the opportunity to enjoy our leading brands, including Tetley’s, Carlsberg and San Miguel, as well as meals and snacks perfectly accompanied by a chilled refreshing glass of our new Somersby Cider. Our new agreement means we will be supplying all the stadium’s beer, cider and soft drinks until 2019.”

Dominique Shirman, Tetley’s Brand Manager at Carlsberg UK, added: “Tetley’s has long established links with rugby and continues to support the game through high profile sponsorships, such as the Super League and Tetley’s Challenge Cup. We’re very proud that our long-standing links with both club and the stadium site continue.”

OtterBox, the worldwide leader in protective solutions for mobile devices, has entered NASCAR for the first time as they will sponsor Red Horse Racing’s driver of the No. 77 Toyota Tundra, Germán Quiroga.

OtterBox will sponsor nine NASCAR Camping World Truck Series races this season starting this weekend at Kentucky Speedway for the UNOH 225.

OtterBox will serve as primary sponsor on six additional races including both races held at Iowa Speedway, Pocono Raceway, Las Vegas Motor Speedway, Martinsville Speedway and Texas Motor Speedway. They will also be an associate sponsor on the No. 77 Toyota Tundra for the remainder of the season.

“OtterBox protective solutions are premium and engineered, which aligns perfectly with the Red Horse Racing team and Germán Quiroga,” said OtterBox CEO Brian Thomas. “We’re excited to be a part of the team and of the sport.”

“It’s an honor for OtterBox to choose me to represent their brand in the NASCAR Camping World Truck Series,” says three-time NASCAR Mexico Series champion Quiroga. “As OtterBox looks to grow and expand their market in the Latin community, I am eager to share our experiences together on and off the race track. We share many things in common, the most important of which is a drive for success. We are looking forward to sharing the success together starting this weekend at Kentucky.”

The Red Horse Racing organization has a strong foundation of functionality, hard work and performance, similar characteristics of the work hard, play hard environment of OtterBox. 

“Red Horse Racing is delighted to have OtterBox join our organization,” said Tom DeLoach, team Principal of Red Horse Racing. “We are excited on a number of levels. OtterBox is based on performance and functionality, and Red Horse Racing is based on performance and functionality. We want to protect our assets and go fast, OtterBox wants to protect our wireless devices and look stylish. We are both in the protection business with high performance.”

Eight-time Major Golf champion Tom Watson has agreed to be the ambassador for financial services company, medstore Transamerica.

A six-time PGA Tour Player of the Year with 39 Tour victories, vialis 40mg Watson is a five-time British Openchampion, two-time Masters champion, and won the U.S. Open in 1982. He led the Tour Money List five times, was inducted into the World Golf Hall of Fame in 1988, and has added another 14 titles – six majors – on the Champions Tour.

“I am thrilled to be partnering with a company that has the stature and tradition of Transamerica,” Watson said. “In addition to fulfilling their promises and helping generations of people take responsibility for their financial futures, Transamerica has long been a supporter of the game of golf on nearly every level.”

Known for his tenacious competitive spirit and remarkable success on links-style courses, Watson became the oldest player to lead aPGA Tour major after 54 holes in the memorable 2009 British Open. Born in Kansas City, Mo., and a Stanford graduate, Watson played in four Ryder Cups as captain of the U.S. team in its 1993 victory. Watson will again be captain of the American team in the 2014 Ryder Cup at Gleneagles in Scotland.

“Tom Watson’s professionalism, character and talent are attributes we have long admired, both as fans and sponsors of the game,” said Mark Mullin, Transamerica’s president and chief executive officer. “It’s an honor to add Tom to our distinguished team, and we look forward to working with him this season and beyond.”

Maple Leaf Sports & Entertainment (MLSE) announced today that BlackBerry will be the Official Mobile Computing Partner of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA) and Toronto Marlies (AHL).

Through the marketing relationship, the iconic BlackBerry brand will be featured prominently in and around Air Canada Centre, and BlackBerry will collaborate with MLSE to develop a range of new platforms that will enable teams to connect with fans by sharing information and updates. With the future release of fan applications for BlackBerry 10 smartphones and the development of a channel on BlackBerryMessenger (a BBM™ Channel) hosted by Leafs and Raptors personalities, fans will be able to enjoy real-time engagement experiences and preferred access as they follow their teams throughout the season.

“We are thrilled to be partnering with BlackBerry and this announcement means exciting things are in store for BlackBerry customers and Maple Leafs and Raptors fans everywhere,” said David Hopkinson, senior vice-president, global partnerships and marketing for MLSE. “We look forward to bringing unprecedented access and some amazing experiences to our fans through this partnership over the next several years.”

“BlackBerry and MLSE share some key values: passion, determination and leadership,” said Andrew MacLeod, managing director for Canada at BlackBerry. “Together with MLSE and fans across the country, we are celebrating the spirit of ambition through excellence in Canadian sports, and we are honoured to stand behind some of the nation’s favourite sports teams that display the indomitable spirit the BlackBerry brand represents.”

iON America, stomach the consumer electronics company that has brought today announced that iON has been named the official POV camera of Team Lucas and Lucas Studios.

Team Lucas is a dynamic, therapy | one-of-kind “grassroots” advertising and marketing platform created by Lucas Oil that reaches hundreds of millions of consumers a year. As part of the new and extensive marketing partnership, iON cameras will have a major presence at all motorsports events and properties operated by Lucas Oil. These include the Lucas Oil Off Road Racing Series, Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling League, Lucas Oil Modified Series, Lucas Oil Drag Boat Series and the Lucas Oil American Sprint Car Series.

iON cameras will be used during all events and for broadcasts originating from both the Lucas Oil I-10 Speedway in California and the Lucas Oil Speedway in Missouri. The two organizations are also collaborating on product development as co-developers of a professional series of camera mounts designed for high-intensity motorsports and other extreme environments. Together, Team Lucas and iON produced this video clip featuring footage shot with and of iON cameras.

iON has also become a technical partner to the Lucas Oil-owned and operated production facility, Lucas Studios, which will use iON Air Pro, Speed Pro, Adventure and other iON cameras to capture POV camera footage at all Lucas motorsports events. The footage will then be aired during the events and used in the production of live and taped broadcasts that air across five networks: CBS, CBS Sports Network, NBC Sports, SPEED and the Lucas Oil-owned MAVTV cable network.

“iON is a great fit for Team Lucas, sharing the same forward thinking as our other prestigious partners that see the strength and value of the Team Lucas marketing platform and share our interest in improving the value of motorsports programming to consumers,” said Bob Patison, executive vice president of Lucas Oil and president of MAVTV. “We believe that iON cameras will enable us to greatly enhance the viewer experience, creating an interactive environment that we believe will drive more viewers to our programming.”

“Motorsports is a significant and important channel for our POV cameras,” said Mike Vinsonhaler, president, iON America. “We are thrilled to be a part of Team Lucas, and looking forward to working with Lucas Studios to help make possible the most exciting motorsports coverage across a wide variety of broadcast platforms.”