El Dorado Rum will become a new sponsor of the Limacol Caribbean Premier League.

El Dorado, ask which is being marketed as the rum of choice for the inaugural CPL, will also sponsor the tournament’s Catch of the Match award.

This award will go to one player in each of the 24 matches who makes a thrilling catch in the game.

“The El Dorado Rum brand embodies the spirit of Guyana and the Caribbean – competitiveness and fun, hard work and enjoyment – all at the same time,” said DDL Vice President for International Marketing, Komal Samaroo.

“The growing appreciation and following of El Dorado Rum around the world and the global viewership of CPLT20 presents to the world the best that Guyana and the Caribbean have to offer.”

The first ever Caribbean Premier League begins on July 30 in Barbados, and concludes with semi-final and final matches played in Trinidad.

USA Triathlon has announced EC3D Sports, viagra a high-end compression apparel manufacturer, salve has agreed to an exclusive partnership that designates the company as a new Silver-Level Sponsor of the National Governing Body through June 2017.

USA Triathlon annual members and certified coaches are eligible for a discount on all EC3D Sports products, including a wide range of compression tops, bottoms and socks for enhanced performance, training and faster recovery. EC3D Sports will also supply product at select USA Triathlon National Championships through 2016, each athlete participating at the 2013 USA Triathlon Age Group National Championships in Milwaukee, Wis., on Aug. 10-11 will receive a pair of EC3D’s newly launched, toeless recovery socks.

The USA Triathlon National Team, Under-23 and Junior Programs will also benefit directly from this partnership with EC3D Sports product. 

“We’re very excited and flattered to be associated with USA Triathlon,” said EC3D President Danny Ayoub. “It’s a strong endorsement for EC3D and it gives us the opportunity to help even more athletes at all levels perform and recover better.”

Established in 2005, EC3D compression garments are constructed to keep athletes comfortably dry while optimizing the biomechanics of the entire body. The company focuses on three dimensions of sport — performance, endurance and recuperation. EC3D Sports has been manufacturing product for top-performing companies in the endurance community for the past seven years.

“We were immediately impressed by the results after testing EC3D Sports compression wear. EC3D Sports is identified as a category leader, and its product line can benefit the entire USA Triathlon family – from first-time age groupers to elite athletes,” said Chuck Menke, USA Triathlon Marketing & Communications Director. “We look forward to building a value-focused partnership and expanding their position within the endurance industry.”

“Proper recovery and the direct benefits of compression wear are emphasized throughout the U.S. National Team Program,” said Andy Schmitz, USA Triathlon General Manager of High Performance. “So we’re especially excited to draw upon EC3D Sports products as key training tools when preparing to compete on the international stage.”

English County cricket team, pharm Warwickshire have announced a new seven-year deal with global technology firm Elonex to be the Club’s Official LED & Technology Partner.

As part of the new deal, Birmingham-based Elonex will take branding on the front of the t20 playing shirt and is planning to install several of its digital products in and around Edgbaston Stadium to enhance the customer experience. Elonex’s outdoor media brand, One Digital Solutions has also taken branding on the front of the Club’s Yorkshire Bank 40 shirt for the 2013 season.

Nick Smith, Chief Executive of Elonex, said: “Working with the current County Champions is a great opportunity for Elonex and having recently transformed Edgbaston through a major redevelopment project, we’re very excited to showcase our range of digital products in one of the UK’s finest sporting venues.”

Warwickshire’s Edgbaston Stadium recently hosted five matches, including the Final of the ICC Champions Trophy. However, later this summer it is set to become the UK’s home of Twenty20 cricket as it hosts the first of four successive Friends Life t20 Finals Days; domestic cricket’s marquee event.

Gareth Roberts, Commercial Director at Edgbaston, said: “Twenty20 cricket is a great spectacle and this year Warwickshire have got some great fixtures in July, with two games on Saturday’s and a Friday night clash with our local rivals Worcestershire on 26th July. However, from next year we expect the tournament to grow in popularity, with seven home fixtures spread out over the course of the season, and the majority of these set to be played on Friday nights.

“Elonex are leaders in the world of digital technologies and by working with them over the next seven years we expect to revolutionise our experience for spectators, sponsors and conference & events delegates, as well as working towards our goal of becoming the world’s leading cricket business.”

Philadelphia-based dealership, sickness  Barbera’s Autoland has become the new title sponsor of the ARCA Racing Series race in Millville, drugs New Jersey following a deal with New Jersey Motorsports Park.

ARCA, ed the Automobile Racing Club of America was founded in 1953 as a Midwest-based stock car racing tour. In the years since, ARCA has grown to represent the most diverse nationally touring stock car series, and is the second-longest running championship racing series in the country. 

The 150 mile race headlines an action-packed weekend at Thunderbolt Raceway, featuring U.S. Drift, the SCCA Pro IT Series, and Porsche Club of America. This is the first partnership between the southern New Jersey facility and Barbera’s Autoland. 

“I speak for the entire team at Barbera’s Autoland when I say that we are happy to be a major sponsor of the upcoming ARCA race at NJMP. As the region’s number one volume Chrysler, Dodge, Jeep and Ram Truck dealership, we feel that Barbara’s Autoland is a great fit for sponsoring the race. After all, we are car enthusiasts and all we do is discount Chryslers, Dodges, Jeeps, and Ram trucks CHEAP!” said Tom Hessert. 

“This is the first time that the company has sponsored an ARCA event and we are looking forward to supporting it in any way we can. As an additional benefit to our customers in the region, anyone mentioning the ARCA race will be extended additional courtesies when purchasing a new or used vehicle at Barbera’s Autoland.” 

NJMP General Manager/COO Brad Scott agreed that the partnership will be a big boost to one of the region’s premiere stock car weekends. 

“We’re very pleased and excited to welcome Barbera’s Autoland as a partner and to add this terrific sponsorship to our ARCA Racing Series event in late July,” Scott said. “We look forward to putting on a great race weekend and Barbera’s Autoland will be a big part of that.” 

As part of the agreement, Barbera’s Autoland receives a ticket allotment for the weekend event, facility signage, the selection of a grand marshall and green flag starter, and the option to supply a pace car(s) for ARCA’s use during the race.

German multinational financial services company, pharmacy  Allianz have announced they will sponsor the 2013 Ricoh Women’s British Open and Spain’s Beatriz Recari.

Allianz, one of the world’s strongest financial communities, is already an important and prolific supporter of golf globally. Since 2009, they have been a global partner of St Andrews Links in Scotland, the Home of Golf, and a partner of Golf Club St. Leon-Rot in Germany,  initiator and organiser of the very popular junior golfing initiative Lucky 33. Further more, Allianz Life in the US is a long-term title sponsor of the ‘Allianz Championship’, an annual PGA Champions Tour Event taking place in Florida. 

At the end of last year Allianz announced it would support the Solheim Cup 2015, the most prestigious women’s golf event in the world, taking place at Golf Club St. Leon-Rot. This, combined with the new partnership announced today, represents a significant step for women’s golf and a strategic statement for Allianz as they commit to both a global golfer and a Major Championship. 

Dr. Christian Deuringer, Head of Global Brand Management, Allianz SE said, “Allianz has been a strong supporter of golf for many years. We are now taking our engagement to new places, in new directions, and pioneering innovative ways to build on the success we have achieved to date and to reach new audiences. In particular we will focus on working with partners like St Andrews Links and Golf Club St. Leon-Rot to make golf more accessible to new players, especially women and youth. We are therefore delighted to make this announcement today, as we are sure that Beatriz Recari and the Ricoh Women’s British Open together with our other partnerships will offer us all the elements we are looking for to further develop our global golf programme. We look forward to the summer ahead!”

Beatriz Recari, a winner on both the LET and LPGA Tour is currently at a career high No. 24 on the Official Rolex Rankings.

Recari commented, “Allianz is a fantastic brand and I am so pleased that they have chosen to work with me. They have great credentials in both business and golf and I am excited to be a part of their plans going forward. I hope that I can deliver on course and help Allianz achieve their goal of inspiring the next generation of young golfers.”

IMG Tournament Director, Ross Hallett, added, “On behalf of IMG and event owner, the Ladies Golf Union, I am thrilled to welcome Allianz as partner to the Ricoh Women’s British Open. We have developed the Ricoh Women’s British Open into a leading event that is an attractive platform for a blue-chip brand like Allianz. They have exciting plans for women’s golf and their work with young golfers developing their game is growing all the time. We very much look forward to working with Allianz not just this year, but hopefully in future.”

The Ricoh Women’s British Open will take place at The Old Course, St Andrews from 1 – 4 August and is the most international of the majors with last year’s field including 27 nationalities and 20 Major Champions.

Gibraltar based online gambling firm bwin is set to be the official betting partner for French football club Olympique Marseille next season according to reports.

The reports from the French media suggest the Ligue 1 soccer club is yet to formally announce the new partnership but has already started promoting bwin-related offers on its official website.

French online betting market leader Betclic was the club’s shirt sponsor until it was replaced by Intersport in 2012 following Betclic’s decision to restructure the company and cut costs at the end of 2011.

The partnership will see bwin replicate the official betting partnership the online bookmaker has with Manchester United in England.

This a welcome return to sponsorship activation for bwin who concluded their partnership with Spanish giant Real Madrid at the end of last season.