Liverpool Extend Shirt Sponsorship Deal with Standard Chartered
By Community | July 19, 2013
Liverpool Football Club have announced they have renewed their partnership with Standard Chartered Bank for a further two years with the banking institute remaining a main sponsor.
The bank signed up as the Club’s main sponsor in July 2010, sale appearing on the front of the Red’s shirt for the last three seasons. The partnership has now been extended to run until the end of the 2015/16 season. Financial terms of the deal were not disclosed.
As part of the Club’s strategy to bring fans closer to the Club no matter where they are in the world, drug Liverpool FC has just embarked on a tour of Asia and Australia in partnership with Standard Chartered, where they will play in front of packed stadiums in Jakarta, Melbourne and Bangkok.
Billy Hogan, Chief Commercial Officer, Liverpool, said: “We are delighted to announce the extension of our partnership, which demonstrates the belief and continued commitment to the work that we are doing together and the values that we share. There is a very bright future ahead for Standard Chartered and Liverpool FC as we continue to grow the world’s greatest football family.”
Peter Sands, Group Chief Executive of Standard Chartered PLC, said: “Our sponsorship of Liverpool Football Club has proved successful for both parties and we are delighted to be extending our partnership. Liverpool are hugely popular in the markets where we do business, and we are excited about the opportunity to continue to work with this fantastic club and their passionate fans.”