Melbourne Stars Reveal Dick Smith as Principal Partner
By Community | July 22, 2013
The Melbourne Stars have announced Dick Smith as their Principal Partner for the next two seasons of the KFC T20 Big Bash League replacing Energy Australia.
Dick Smith will be recognised as the Principal Partner of the Melbourne Stars and as the Official Consumer Electronics Partner. Its logo will appear on the front and back of the Stars playing tops, plus on all official apparel worn by the players and coaches on game day, training sessions and while travelling.
Melbourne Stars CEO Clint Cooper, said: “We believe the deal between the Stars and Dick Smith is one of the most exciting partnerships in BBL to date. Teaming up with such a vibrant and innovative company such as Dick Smith aligns perfectly with our brand.
“Dick Smith is a highly regarded company run by an experienced and proactive management team and has a national footprint; from a leveraging perspective this provide countless opportunities for the Stars.
“Together we hope to bring a fresh approach to sports sponsorship by providing members, fans and viewers more ways to get involved with our team.”
Neil Merola, Director of Marketing for Dick Smith Australia and New Zealand said: “We are excited to have the opportunity to build a relationship with the Melbourne Stars, who have a cracking player line up and an exciting season ahead. Many of us at Dick Smith are huge cricket fans and can’t think of a better team to align with Dick Smith.”
“This partnership demonstrates where the Dick Smith business is heading. We’re currently in a strong financial position and are actively looking at ways we can best leverage our presence through various community sponsorships.”